MikeRichardson said:
STATION APR MAY JUNE JULY AUG
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KGLK 2.8 2.7 2.8 4.1 3.7
KHPT 1.5 1.6 1.3 --- ---
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COMBINED 4.3 4.3 4.1 4.1 3.7
KHPT's decline in June was due to it's premature demise - who knows what the real share would have been, maybe 1.7.
Combined, COX has not gained any new share on these two frequencies. They have lost share. I predict they will probably lose even more share. This brings me great amusement.
Shameless plug in signature.
KGLK is way up compared to pre-simulcast. KHPT was going nowhere fast, and was actually declining.
I'd rather have one product with a 3.7 share than two products with a 2.8 and 1.3 respectively. Agencies don't go looking to buy 1.3 share radio stations, they only buy so deep. I'd be willing to bet almost anything the KGLK-KHPT combo is making more money than KGLK and KHPT combined when they were alone, and the bottom line is only number that really matters.