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106.9 a different kind of talk!

C

CKidd

Guest
Let's hope that we do not hear a recycle of tired national radio talk shows.

If Adam Corola does mornings, a local midday and afternoon host would be ideal.

If the Oakland A's are signed then if you have station personalties (as opposed to national sydicated ones) there is not a problem of making up inventory for a national show when you preempt it. The A's sell 90 per cent of their own air time so there is no room to make up spots. Even if that was not the case we all know what a hassle it is to record national spots and a general manager or salesperson does not like the sound of barter spots playing where a new cash spot could.

KFRC AM/FM has been very sucessful in intergrating baseball games and interviews with baseball personalities into its music programing. Therefore it has already be proven that you can run a total non-sports orientated format and still be sucessful with a baseball team.

Infinity broadcasting has the resources and the balls to hire talent that is not the same tired national talent that is currently not cleared in San Francisco.

My prediction is that Infinity will bring a refreshing new talk talk format to 106.9 that we have not heard before. (this excludes the A's and Cal-Bears).

What are your predictions?

Besides individual names, what types of entertainer/hosts would be compelling and what subjects or viewspoints would make 106.9 stand out?

I will look forward to your responses.

Chris
 
> Let's hope that we do not hear a recycle of tired national
> radio talk shows.>
> If Adam Corola does mornings, a local midday and afternoon
> host would be ideal.

Adam will be on Live 105...

>
> If the Oakland A's are signed then if you have station
> personalties (as opposed to national sydicated ones) there
> is not a problem of making up inventory for a national show
> when you preempt it. The A's sell 90 per cent of their own
> air time so there is no room to make up spots. Even if that
> was not the case we all know what a hassle it is to record
> national spots and a general manager or salesperson does not
> like the sound of barter spots playing where a new cash spot
> could.

The A's just die in the ratings...Not that they wouldn't sign them...
But it would just be for splash...They don't make nearly the money
they should.

>
> KFRC AM/FM has been very sucessful in intergrating baseball
> games and interviews with baseball personalities into its
> music programing. Therefore it has already be proven that
> you can run a total non-sports orientated format and still
> be sucessful with a baseball team.

Oldies station. Different. Talk stations, for the most part, don't want
Baseball...Just clouds their intent. The A's will be passed around every
2 or 3 years until another sports station comes along.

>
> Infinity broadcasting has the resources and the balls to
> hire talent that is not the same tired national talent that
> is currently not cleared in San Francisco.
>
> My prediction is that Infinity will bring a refreshing new
> talk talk format to 106.9 that we have not heard before.
> (this excludes the A's and Cal-Bears).
>
> What are your predictions?

Hot Talk format with local morning show, syndicated mid-day talent, and live afternoon talent. Young and smart ass...




>
> Besides individual names, what types of entertainer/hosts
> would be compelling and what subjects or viewspoints would
> make 106.9 stand out?
>
> I will look forward to your responses.
>
> Chris
>
 
Re: Sports On Oldies vs. Talk Radio, etc.

DyingMedium wrote:

> Adam (Carolla) will be on Live 105...

So you've seen the signed contract and the programming plans? Cool!


> The A's just die in the ratings...Not that they wouldn't sign them... But it would just be for splash...They don't make nearly the money they should.

If they "just die" in the ratings, how do you explain why KFRC got a nice bump up in the ratings each Spring and Summer when they were carrying the A's *and* Oldies on the AM? (Example: a half-point in Spring and a full point in Summer last year, good enough for fourth overall 12+.)


> Oldies station. Different. Talk stations, for the most part, don't want Baseball...Just clouds their intent.

I think it goes more to integration than format. An Oldies station would be better for baseball than Talk? If the baseball (or any sports) is integrated into the rest of the programming creatively and in a way that it builds interest with listeners, then format makes little difference.

Does having the Raiders on KSFO make sense? Does Cal football on KGO make sense? Or is football different from baseball for some reason?

Another couple of questions: would the A's want to be on an FM station with questionable coverage (such as 106.9), and why would Infinity want to put them there if they have other options? If 99.7 has such great coverage, why weren't the A's simulcast on that frequency as well?
 
Re: Sports On Oldies vs. Talk Radio, etc.

> DyingMedium wrote:
>
> > Adam (Carolla) will be on Live 105...
>
> So you've seen the signed contract and the programming
> plans? Cool!
>
>
> > The A's just die in the ratings...Not that they wouldn't
> sign them... But it would just be for splash...They don't
> make nearly the money they should.
>
> If they "just die" in the ratings, how do you explain why
> KFRC got a nice bump up in the ratings each Spring and
> Summer when they were carrying the A's *and* Oldies on the
> AM? (Example: a half-point in Spring and a full point in
> Summer last year, good enough for fourth overall 12+.)
>
>
> > Oldies station. Different. Talk stations, for the most
> part, don't want Baseball...Just clouds their intent.
>
> I think it goes more to integration than format. An Oldies
> station would be better for baseball than Talk? If the
> baseball (or any sports) is integrated into the rest of the
> programming creatively and in a way that it builds interest
> with listeners, then format makes little difference.
>
> Does having the Raiders on KSFO make sense? Does Cal
> football on KGO make sense? Or is football different from
> baseball for some reason?
>
> Another couple of questions: would the A's want to be on an
> FM station with questionable coverage (such as 106.9), and
> why would Infinity want to put them there if they have other
> options? If 99.7 has such great coverage, why weren't the
> A's simulcast on that frequency as well?
>

I have no idea about Adam, first of all, so won't touch that point. On some of the other points you raise:

KFRC never got the bump the previous station did, particularly in cume (it got a bump of 50-60,000 in cume).

A sports team obviously works better on a sports station than any music format or talk format. It often brings in more cumers, but they don't necessarily stay around to listen to your oldies after the game.

Two HUGE differences between football and baseball- 1) baseball has hundereds of games and therefore hundreds of days of disrupted format, and 2) baseball blows out 6 hours a day, which football usually does not.

With KFRC, as with KSFO/KYA years ago, running the A's on AM only had less to do with coverage of the FM than it did with keeping the FM playing music (and those all-important spots) while the AM cut away to carry the game.
 
Re: Sports On Oldies vs. Talk Radio, etc.

To credit the A's with KFRC's bump during summer is off base. Music stations
traditionally do better in the summer...And I hear KFRC on all over
the place in my neighborhood...In garages, backyards...people listening to
their era of music, etc. Not saying the A's haven't made SOME contribution, but
they are not a big draw. That's one reason they've been passed around so much.

As far as Carolla goes...What I meant to say is that he would head that
route before going to FM talk. Dont' be so literal.
I just think Live 105 will try and protect their mornings...and those that don't get Sirius will surely want to see what Live 105 is going to do for them...

And the Football vs Baseball argument is right on target. Even basketball is
less disruptive. Less games, less time spent out of format per game.

A bit off topic...but, I wish the A's would ask Bill King to retire. I've loved him all my life, but it's just painful to listen to him now. Hire someone else besides Ken Korach and Ray Fosse...I'd listen to A's games then...





> > DyingMedium wrote:
> >
> > > Adam (Carolla) will be on Live 105...
> >
> > So you've seen the signed contract and the programming
> > plans? Cool!
> >
> >
> > > The A's just die in the ratings...Not that they wouldn't
>
> > sign them... But it would just be for splash...They don't
> > make nearly the money they should.
> >
> > If they "just die" in the ratings, how do you explain why
> > KFRC got a nice bump up in the ratings each Spring and
> > Summer when they were carrying the A's *and* Oldies on the
>
> > AM? (Example: a half-point in Spring and a full point in
> > Summer last year, good enough for fourth overall 12+.)
> >
> >
> > > Oldies station. Different. Talk stations, for the most
> > part, don't want Baseball...Just clouds their intent.
> >
> > I think it goes more to integration than format. An Oldies
>
> > station would be better for baseball than Talk? If the
> > baseball (or any sports) is integrated into the rest of
> the
> > programming creatively and in a way that it builds
> interest
> > with listeners, then format makes little difference.
> >
> > Does having the Raiders on KSFO make sense? Does Cal
> > football on KGO make sense? Or is football different from
> > baseball for some reason?
> >
> > Another couple of questions: would the A's want to be on
> an
> > FM station with questionable coverage (such as 106.9), and
>
> > why would Infinity want to put them there if they have
> other
> > options? If 99.7 has such great coverage, why weren't the
> > A's simulcast on that frequency as well?
> >
> >
> A sports team obviously works better on a sports station
> than any music format or talk format. It often brings in
> more cumers, but they don't necessarily stay around to
> listen to your oldies after the game.
>
> Two HUGE differences between football and baseball- 1)
> baseball has hundereds of games and therefore hundreds of
> days of disrupted format, and 2) baseball blows out 6 hours
> a day, which football usually does not.
>
> With KFRC, as with KSFO/KYA years ago, running the A's on AM
> only had less to do with coverage of the FM than it did with
> keeping the FM playing music (and those all-important spots)
> while the AM cut away to carry the game.
>
 
Re: Bill King

> To credit the A's with KFRC's bump during summer is off
> base. Music stations
> traditionally do better in the summer...And I hear KFRC on
> all over
> the place in my neighborhood...In garages,
> backyards...people listening to
> their era of music, etc. Not saying the A's haven't made
> SOME contribution, but
> they are not a big draw. That's one reason they've been
> passed around so much.
>
> As far as Carolla goes...What I meant to say is that he
> would head that
> route before going to FM talk. Dont' be so literal.
> I just think Live 105 will try and protect their
> mornings...and those that don't get Sirius will surely want
> to see what Live 105 is going to do for them...
>
> And the Football vs Baseball argument is right on target.
> Even basketball is
> less disruptive. Less games, less time spent out of format
> per game.
>
> A bit off topic...but, I wish the A's would ask Bill King to
> retire. I've loved him all my life, but it's just painful
> to listen to him now. Hire someone else besides Ken Korach
> and Ray Fosse...I'd listen to A's games then...
>
To add to the 3rd topic on this subject line. I'm a big A's fan, and I do agree, King is not as sharp as he used to be.

But, there is no one as good in the "Big Time" moments as Mr. King. If you are an A's fan, he can give you goose bumps with his winning calls. I was dissappointed that Korach did the 11th the other night against the Angels. I would have loved to hear King do the home run call.

And, if you want King gone, listen to his replacement, Steve Bitker, when the A's are on a non-West coast road trip. He shows you how good King still is.

Baseball on radio is a unique thing. When Lon Simmons retired, he was not as proficient as Flemming is now on the Giants radio broadcasts (I'm not knocking Flemming, he is fine), but his 50 years of knoweledge and anectdotes made up for the fact that he lost the ball sometimes and made for a much more interesting broadcast.

And, as for baseball/football, yes they are very different, but football takes up more time per game on radio that baseball, as opposed to stated earlier. Lamont and Tonelli are doing a 2 hour pregame for each 49er game this year, followed by a 1 hour real pregame show, then the broadcast. And, in the past, post game shows have lasted at least an hour, then ad your call in shows. On average, a baseball game (assuming the game lasts 2:45, the norm) will take up about 5 hours a gameday. A football game will take at least 8.
 
Re: Bill King

I disagree with you on Lon...Radio Baseball relies solely on the
person describing the action...Let that person tell stories on the side
and get some good play by play going.

Football = 1 day per week. Decent ratings on a Sunday. I'm beginning
to think all sports programming is becoming prohibivitvely expensive...





> > To credit the A's with KFRC's bump during summer is off
> > base. Music stations
> > traditionally do better in the summer...And I hear KFRC on
>
> > all over
> > the place in my neighborhood...In garages,
> > backyards...people listening to
> > their era of music, etc. Not saying the A's haven't made
> > SOME contribution, but
> > they are not a big draw. That's one reason they've been
> > passed around so much.
> >
> > As far as Carolla goes...What I meant to say is that he
> > would head that
> > route before going to FM talk. Dont' be so literal.
> > I just think Live 105 will try and protect their
> > mornings...and those that don't get Sirius will surely
> want
> > to see what Live 105 is going to do for them...
> >
> > And the Football vs Baseball argument is right on target.
>
> > Even basketball is
> > less disruptive. Less games, less time spent out of
> format
> > per game.
> >
> > A bit off topic...but, I wish the A's would ask Bill King
> to
> > retire. I've loved him all my life, but it's just painful
>
> > to listen to him now. Hire someone else besides Ken Korach
>
> > and Ray Fosse...I'd listen to A's games then...
> >
> To add to the 3rd topic on this subject line. I'm a big A's
> fan, and I do agree, King is not as sharp as he used to be.
>
> But, there is no one as good in the "Big Time" moments as
> Mr. King. If you are an A's fan, he can give you goose bumps
> with his winning calls. I was dissappointed that Korach did
> the 11th the other night against the Angels. I would have
> loved to hear King do the home run call.
>
> And, if you want King gone, listen to his replacement, Steve
> Bitker, when the A's are on a non-West coast road trip. He
> shows you how good King still is.
>
> Baseball on radio is a unique thing. When Lon Simmons
> retired, he was not as proficient as Flemming is now on the
> Giants radio broadcasts (I'm not knocking Flemming, he is
> fine), but his 50 years of knoweledge and anectdotes made up
> for the fact that he lost the ball sometimes and made for a
> much more interesting broadcast.
>
> And, as for baseball/football, yes they are very different,
> but football takes up more time per game on radio that
> baseball, as opposed to stated earlier. Lamont and Tonelli
> are doing a 2 hour pregame for each 49er game this year,
> followed by a 1 hour real pregame show, then the broadcast.
> And, in the past, post game shows have lasted at least an
> hour, then ad your call in shows. On average, a baseball
> game (assuming the game lasts 2:45, the norm) will take up
> about 5 hours a gameday. A football game will take at least
> 8.
>
 
How did we get here?

This has to have been one of the most frustrating threads Kidd Chris has ever read.

FYI: I've been told by Infinity suits that Corolla will do four Cali stations: San Diego, LA, SF and Sac
 
Re: How did we get here?- let's go back!

> This has to have been one of the most frustrating threads
> Kidd Chris has ever read.
>
Chris Kidd replies: Thanks PJ, yes we did move a long way from the type of talk on 106.9Khz. Young and smart ass personalties was the most direct reply.

Speaking of the A's they just need coverage, San Jose, the East Bay and North Bay. A seperate affiliation in Sacramento is easy (and needed because they will not be on KFRC-AM).

If the A's move to an AM in San Francisco the nightitme coverage is more important that the day coverage because most of the games are at night. An FM station has the same coverage day and night and the many thousands of A's fans in the Bay Area will tune into to their games (if they can receive it) regardless of the station.

Now back to 106.9 talk. Any other comments on the type of talk personalites?

Are there any fresh sydicated personalites (not on in S.F.) that should be considered?

Tired personalties are Tom Leykis, Don Imus etc. (if you has any submissions for tired talk shows let's hear them too!)

I look forward to your replies.

Chris
 
Re: How did we get here?- let's go back!

>
> Tired personalties are Tom Leykis, Don Imus etc. (if you has
> any submissions for tired talk shows let's hear them too!)

But weren't Imus and Leykis number one in their time slots on number one rated KYCY "Yadda-Yadda" radio? Not to mention the legendary 95.7/KPIX? Seriously, I'm not aware of any hot new syndicated talk hosts, probably because I burnt out on Talk radio a few years ago, like a lot of people. I also think the SF market is oversaturated with talk stations, and it's hard to imagine 106.9 getting good ratings with a talk format. Why would it - because the hosts are now in Hi-Fi stereo? As I remember, the phenomenal growth in talk radio hosts in the 90s was based on Clinton-bashing. I'd bet a lot of the right wing hosts were secretly hoping Kerry would be elected. Since 2001, it seems to me that the number of talk stations with syndicated hosts has grown because of the need to cheaply fill time on otherwise moribund AM frequencies that can't make money playing music anymore.
>
>
 
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