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106.9 Free FM

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dan_greenberg1500

Guest
Albeit not that important, I was looking at the Summer trend and didn't see KIFR on there at all. They showed some promise peaking at an 0.7 or so before dropping down to a 0.4 in the Spring book and now nowhere to be found. Is there some sort of minimum number needed to show up on Arbitron and they didn't achieve it this time around? Can someone explain to me how this works. Regardless I can't imagine CBS will stick with this plan. It's not as if moving Leykis live to afternoons will make that big of a difference.
 
CBS Radio, Viacom, Paramount, "Proven Bad Management"....KIFR 106.9 FreeFM & Joel Hollander, Summer Redstone & Tom Cruise blow up, $95 Million for a measly .7 then down to a .4 now nothing it seems but the 25 to 54 demos might be better, when does the insanity stop and wake up the board of directors at these companies? O & A is not going to save them, are they? What format would make a difference? What would you do to justify spending $95 Million for this signal?
 
Well what might help is bring back the Doghouse with JV and Elvis to the Bay area for morning drive. Leave them on in NY 9am-1pm and that would be 6am-10am in the bay area for the morning drive. Why not go with something that worked in SF for 10 years. They had the number 1 rated show in the bay area. Why not try it. What the hell could it hurt.
 
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