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107.3 Ratings

T

thebussard

Guest
I see from the 6+ Cleveland numbers here on Radio-Info that Gormans Ipod on shuffle is getting beat by an Akron Country Station. (WQMX- 94.9)

Perhaps that's why his blog hasn't been updated. He spent the last two years touting what it would be like when "real broadcasters" returned to radio.
I don't recall in any of those ramblings if he said they would take a powerful signal and destroy it in four months. The video of the PD on their home page
is enough to make you realize why 107.3 is doomed to fail.
 
So what do YOU suggest? Another bland, boring 500-tune McRadio format that is groused about on these boards all the time? (see: WMMS, WMVX) You can't have it both ways, bub. Besides, what other format - besides an FM talker - can Elyria-Lorain try out that would be successful on that stick? None that I see.

Nice way too, to cover up entirely the outright demise of the "smooth jazz" format. It's been dying around the entire country, and the pro-genesis of the format, KTWV/Los Angeles, is now a glorified "soft rock" station.

Leave the unnecessary bashing of 107.3 to the four-year-olds on the Cleveland.com board. Last I checked, we still have standards.
 
Well said, Nate! They could've been like "By A Satellite" Broadcasting, and spewed satellite garbage like "Hits and Favorites"(puke), or Dial-Global. At least they have more than just a moring show that's live, and they DO have a good variety of music. I listen periodically, but I'll admit that I like heavier stuff, so I listen primarily to John Basalla's station the most...
 
I kinda like the first post.
The fact that people who were in radio 25 years ago still think they are the "real broadcasters" makes me laugh. I'm NOT saying that they ALL do, but more often than not...

Even if we ignore the failure that is the Wave/Boom/V, look at WNCX. Same thing.
 
Agreed that Smooth Jazz was dying, but it still had double the 25-54 numbers that the Station Currently Known As V has now. Obviously Gorman's train-wreck of a format isn't working. If they want to try to capture some of the old WMMS cache, they should try something along the lines of WDRV (The Drive) in Chicago.
 
The OP has graced us all with his tidbits of wisdom on his (her?) very first post here.

So the station is ready to be buried after a full 4 months on the air!??

Some posters here have the knowledge and experience to know that an Adult Alternative format takes time to ferment. AAA on any signal will probably never get the high numbers, but the station's bottom line is more important than any numbers produced as a result of a PPM device.
 
The name of the game is revenue against expenses.

Until you know that figure, you know nothing.
 
"So if it takes no money to run, and you make no money, does that mean you're doing ok?"

I don't know what kind of gradeschool nyah-nyah dialog you people are trying to mount here, but it is embarrassing.

I will repeat, until you know the expenses and against the revenue of any operation, you don't know what you are talking about. Do YOU know how much they made last month? Do YOU know their expenses? I'll bet not.

Until you know the business plan and the timeline projections, you don't know what you are talking about.

Quoting 6-plus ratings and throwing broadcasting a broadcast veteran (Gorman)--who ran two of the most successful stations in Cleveland (WMMS and WMJI)--on your personal scrap heap suggests that you have little or no understanding of the big picture, historical, or the strategy of a small company knocking off a giant company with a long-run plan.
 
What revenue?

The support staff had been asked to take pay cuts in the last 90 days.

The sales staff will tell you they lost a bundle of accounts (as to be expected with a format change) and cannot replace them without numbers. The local mom and pops who would support a triple A, can't afford the rates for Cleveland radio, or the rates they are currently asking. to make up for the numbers loss, spots are going in some cases for as little as $10 in am drive.

The national ads you are hearing are mostly for the BA contract and for network obligations from the AM.
 
I have to add my two cents here:
I Can't believe anyone is actually bashing this station.
I live just outside of philadelphia now, I was born and raised in cleveland, Still miss cleveland immensely, it's really a very cool city.
Ive also lived in Arizona, We had a AAA formated station in Tucson and there ratings were not great, but they had a strong loyal cult like following.
This station may not be a TOP Rater, But it's listeners will be loyal.
The reason stations like this don't have a big following, is they sound to different.
People don't want to be seen as different or odd, So they tend not to look past the mainstream garbage, that is fed to them daily and constantly made out to be "Cool" by BIG MEDIA.
WNWV V-107.3 is REAL Music.
Music For Adults, who have matured and grown up.
V-107.3 is not for children, let the kiddies have there hip-hop and pop garbage.
the ADULTS can finally have some real music on the radio.

And yes I listen online, V-107.3 makes you proud to be from Cleveland.

Cleveland is supposed to be the "Rock-n-Roll capital of the world.
you would Expect a station like V-107.3 to be there.
 
...yes, but WKRK got rid of all dj's and went fully "computerized" and is dominating right now, when EVERYONE thought it would chalk up another failure.
 
thebussard said:
What revenue?

The support staff had been asked to take pay cuts in the last 90 days.

The sales staff will tell you they lost a bundle of accounts (as to be expected with a format change) and cannot replace them without numbers. The local mom and pops who would support a triple A, can't afford the rates for Cleveland radio, or the rates they are currently asking. to make up for the numbers loss, spots are going in some cases for as little as $10 in am drive.

The national ads you are hearing are mostly for the BA contract and for network obligations from the AM.
Click to expand...

How can you prove this? Last I checked, WEOL is nothing but all-network, with a part-time morning host, one single newscaster and no full-time staff whatsoever. And that was taking place as 107.3 was still The Wave - but losing in billing to the Norwalk cluster!
 
unpwn said:
...yes, but WKRK got rid of all dj's and went fully "computerized" and is dominating right now, when EVERYONE thought it would chalk up another failure.
Click to expand...

How sad is it, that their PD (Dominic Nardella) has been there in every single incarnation of 92.3's generic McRadio rock formats (even dating back to The Beat days), and the format he's had the most success in is a jockless, soulless computer McRadio format? And that's even when they had Rover in mornings!
 
AZOOTEN said:
I have to add my two cents here:
I Can't believe anyone is actually bashing this station.
I live just outside of philadelphia now, I was born and raised in cleveland, Still miss cleveland immensely, it's really a very cool city.
Ive also lived in Arizona, We had a AAA formated station in Tucson and there ratings were not great, but they had a strong loyal cult like following.
This station may not be a TOP Rater, But it's listeners will be loyal.
The reason stations like this don't have a big following, is they sound to different.
People don't want to be seen as different or odd, So they tend not to look past the mainstream garbage, that is fed to them daily and constantly made out to be "Cool" by BIG MEDIA.
WNWV V-107.3 is REAL Music.
Music For Adults, who have matured and grown up.
V-107.3 is not for children, let the kiddies have there hip-hop and pop garbage.
the ADULTS can finally have some real music on the radio.

And yes I listen online, V-107.3 makes you proud to be from Cleveland.

Cleveland is supposed to be the "Rock-n-Roll capital of the world.
you would Expect a station like V-107.3 to be there.
Click to expand...

Agreed. Same as with CIDR/93.9 The River in Detroit - it's a distinctive AAA station similar in direction to V-107.3. Doesn't get much ratings, but it has massive signal (grandfathered 100 kW that can easily be received in Lorain and Cleveland's West Side) and a broadcasting titan in CTV Globemedia owning them (with so far, no interference whatsoever).

Bottom line is, there are people that just want to hate on a former program director who is merely a consultant for the station. This, however, is nothing like the miserable drones on the Cleveland.com boards that openly cheer on V-107.3 to fail. :mad:

This station is for those people that don't want to hear Lady Caca, a worn-out Nickelback or Avril Lavigne song for the 20 millionth time, or for pompous talk hosts like Triv or the overrated Rizzo. In short... it's for smart people.
 
I Actually Don't Mind "Lady Ca Ca" But only when Im in a BAr and getting wasted.
but when Im relaxing at home, I like more adult music.
What's sad is when people listen to "CaCa" on a regular basis and find it uplifting, thats just Scarey!
I was at my little small town watering hole tonight and I played Pixies - Debaser.
Hole - Hit So Hard. Death Cab For Cutie - Grapevine Fires. Soul Coughing - Circles and Melissa Etheridge - Nowhere to go on there internet jukebox and did I ever get the strange looks, I also played Alice Deejay's - Better off alone, for a dance feel.
I swear people are just clueless.
if your not spinning "Ca Ca" M&M, or any of the other artists in the top 10 list, then your instantly branded an "OUTCAST"
Corporate Media has made it this way.
Americans and pretty much every other citizen of an industrialized country has been made into a "Bleating Sheep" that follows whatever lead, that is given to them.

So much can be said about that as well, pertaining to how our country has become
Economically and politically. but thats for another timer and place.
 
CIDR 93.9 FM, I gave them a listen online, there good, but from what Im hearing, V-107.3 seems to be digging deeper and mixing it up better.
maybe I caught 93.9 at a bad time, but I heard more mainstream stuff on there than on 107.3
 
2:48 AM 5/12/10 V-107.3 FM Internet Stream
Shiny Toy Guns - Major Tom
COOL Re-Make of the Peter Schilling Song.
The "Sheeple" of northeast ohio must be getting quite nervous!
Cool Segway into "Love and Rockets - So Alive" GOOD Choice!
One Problem though, Your Stream seems to Over-Modulate at times.
I will still listen though ::)
 
2:56 AM ARETHA FRANKLIN - R.E.S.P.E.C.T.
YES!!! This is what Im talking about!
V-107.3 went from "Shiny Toy Guns" to "Love and Rockets" to "Aretha" and now there playing "Gin Wigmore" never heard wigmore before, but she sounds like what you would get if you put lady GaGa and Amy Winehouse and Annie Lennox into a Blender "Nice Very Nice"
ANYWAY"S this is what radio should sound like, it should be full of surprises!
and if you let this one slip thru the cracks, then you "Cleveland" only have yourself to blame!
From a Happy Listener sitting in "Tom's Diner" :p
 
Nathan, don't be hatin' on Riz. Love Rizzo's show! I find myself switching between Lanigan and Riz. Partly b/c I know Riz and worked with him. But it's a good show. I've been a devoted Lanigan fan since I was 16 (1984) and even listened while working in Raleigh. I'd get to work early to listen to the stream.

Still luv ya though ;)
 
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