107.3 The Beat Launches In Pittsburgh

[Y2kTheNewOldies]

https://radioinsight.com/headlines/178119/107-3-the-beat-launches-in-pittsburgh/

Urban AC outlet 107.3 FM launches today

Radio Power Inc. launches Urban AC “107.3 The Beat” 660 WAMO/107.3 W297BU Wilkinsburg PA at 11am today.

Positioned as “Pittsburgh’s Old School & Today’s R&B”, the station resurrects the “Beat” branding utilized on 104.7 WJJJ from 1999 through 2004 as both Jammin Oldies and then Urban AC. The Beat lists core artists as Michael Jackson, Prince, Usher, Bruno Mars, TLC, New Edition, Notorious B.I.G., 2-Pac, Destiny’s Child, Janet Jackson, Aaliyah, and Chris Brown and is launching with the usual 10,000 songs commercial-free.

 

[PHIL Z]

Wamo am is listed as 23 in november Pittsburgh radio Ratings.

 

[CTListener]

Tupac? Notorious B.I.G.? I thought Urban ACs avoided rap.

 

[ksradiogeek]

Tupac? Notorious B.I.G.? I thought Urban ACs avoided rap.

The more modern ones don’t. Part of targeting younger demos.