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107.5 The Game

D

D-Oradio

WNKT 107.5 The Game (Columbia) has been on the air for a little over a year now. Citadel signed the big contracts for an all exclusive deal for Gamecock sports on 107.5. Is Citadel billing well from this station considering the ratings have been at a 1 share just as WZMJ 93.1? Please enlighten me on this. This is a great station with local talent included with the syndicated Fox Sports programming. Just how well is WNKT actually doing after a year?

Neil
 
What I never understood is in a city that has a dearth of C2 & above signals, why sports was put on one of them? I know, the idea was to attract USC over there from B. Whatever. At the end of the day, as long as USC is getting paid & the games are getting out on a large signal, I can't imagine they'd care less what the programming was during the rest of the time.

As 93.1 appears to be pulling in the same shares, this solidifies my argument.

G
 
In the Spring book, WNKT was #1 or #2 with Men in all their live dayparts. The 12+ numbers are deceiving. Also "The Game" is already the #2 biller in the Citadel Columbia cluster. Anyone with a sports station will tell you, you don't need big numbers to make money. The station is a big hit with the advertisers and the loyal "men with money" listeners that the format draws.
 
From what I have seen and heard here in the Columbia area, it has a really good following and can definitely believe that it is the number two biller in the Columbia cluster right behind WTCB.
 
Brent Johnson did a really good job putting the station together and it shows what really good local talent that they have and I like the fact that it is more local than antional, but the national stuff is really good too.
 
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