107.5's annoying habit

[bwilliam614]

Right before they go to commercial break they always say "We got the new Rihanna (or whoever) in 4 minutes.", and then they'll take a 7 and a half minute long commercial break. Annoys me, I wish they'd just say "We got Rihanna after the break." Everyone knows 107.5 is incapable of a commercial break that only lasts 4 minutes, so why do they have to lie lol.

 

[Northland614]

I agree. I have also noticed that. Also, they have a habbit in the afternoon of saying they have some kind of breaking news or something crazy after this 4 minute break. The it's longer than 4 minutes. One other final thing, when they do there station identification they cut it off to soon and bring in another drop before the previous drop is done. I think they are overall doing a good job but they need to calm down a little bit or it's going to hurt them in the end.

 

[lovejamminoldies]

I noticed that too. It's A LOT longer than 4 minutes. Big Bink needs to improve that, but he has done a lot already.

 

[bwilliam614]

I timed their commercials today in the 7pm hour.....16 minutes (I have a very boring job just so you know lol), they had 16 minutes of commercials in one hour. That seems awfully excessive, do they need to have that many commercials to stay afloat or are they just being greedy? Also, I timed WNCI's commercial breaks in the 9pm hour, and they had 12 minutes. I picked an hour when they weren't doing one of those commercial free hours where they go commercial free from like 4:30pm to 5:30pm or 7:30pm to 8:30pm. Just a regular hour.

 

[Josh_Cols]

wonder how many minutes they have commercials in the middle of the night. When I was in Denver recently even the top 5 stations in town all had close to 50-55 minutes of music at or around midnight and after. The only stations with allot of commercials was 850 KOA the Coast to Coast AM affiliate and others with off the bird talk overnights. Maybe 107.5 and WNCI are making up for little to no ad revenue from midnight to 5 a.m.?

 

[xmusicmatt]

I don't listen to NCI but my guess is if they are doing "commercial free hours" they are "making up" the lack of ads in those hours in other hours.

 

[bwilliam614]

12 minutes isn't that bad, but 16 minutes is a bit much. 107.5 really shouldn't have more than 12 or 13 minutes an hour for commercials. The only thing I can figure is buying a commercial on 107.5 is cheaper than most stations, so they have to make up the difference by having more commercials.

 

[bwilliam614]

I don't listen to NCI but my guess is if they are doing "commercial free hours" they are "making up" the lack of ads in those hours in other hours.

Basically, as an example, here's how WNCI sets up the commercial free hours without adding extra commercials in other hours.

4pm-4:10pm-music
4:10pm-4:16pm-commercials
4:16pm-4:24pm-music
4:24pm-4:30pm-commercials
4:30pm-5:30pm-commercial free hour
5:30pm-5:36pm-commercials
5:36pm-5:44pm-music
5:44pm-5:50pm-commercials

So, they still fit two commercial spots in the 4pm and 5pm hour, and from 3pm-4pm, as well as 6pm-7pm, they take their two commercial breaks at a quarter after, and a quarter before the hour as they normally would.

 

[Northland614]

Thats why I stick to Sirius. I think I listen to 107 maybe 15 minutes out of the day now and thats pushing it. I seem to luck out and it's when they are not playing commercials. :

 

[dawg4life]

Thats why I stick to Sirius. I think I listen to 107 maybe 15 minutes out of the day now and thats pushing it. I seem to luck out and it's when they are not playing commercials. :

I know right? This whole thread about commercials and I don't even have to listen to any anymore.

 

[bwilliam614]

I'm sorta forced into it at work cause all we have is an am/fm radio, but outside of work probably 70 to 80 percent of my listening is through my mp3 player. So, yeah, I get commercial free days instead of commercial free hours.