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107.7 The Bone's record high ratings

M

MarkW

Would be curious to know what Bay Area radio geeks believe is behind 107.7 The Bone's meteoric rise in the ratings.

The just released survey is the second one of the past three where the station reached an extremely impressive 4.8 share in ages 6+

If this trend continues, I cannot help but wonder if iHeart would consider reverting 103.7 to Classic Rock?
 
Classic rock is a format that's doing well in a lot of major markets. Surprisingly, it gets great demos, not just boomers.
 
TheBigA said:
Classic rock is a format that's doing well in a lot of major markets. Surprisingly, it gets great demos, not just boomers.
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The Baby Boomer in me would like to say that it's because rock music was so much better in the 70's and 80's and even Gen Yrs and Millenials agree. But I have no idea if this is true.

Another old fogey format that seems to do well in the Bay Area is Old School soul primarily from the 70's. A few months after Kiss-FM (KISQ) flipped to softer pop as The Breeze, Q-102 morphed its Hip-hop and Rap from the 90's format into an Old School play list primarily 70's based. Other than a few newer songs, Q is what Kiss-FM was ten years ago. IIRC, Kiss-FM attempted to "modernize" to 90's Hip Hop a few years ago, but gave it up after a short time, and returned to Old School.
 
MarkW said:
Would be curious to know what Bay Area radio geeks believe is behind 107.7 The Bone's meteoric rise in the ratings.

The just released survey is the second one of the past three where the station reached an extremely impressive 4.8 share in ages 6+
Click to expand...

It does coincide with KFOG's demise.
 
LKellerIII said:
The Baby Boomer in me would like to say that it's because rock music was so much better in the 70's and 80's and even Gen Yrs and Millenials agree. But I have no idea if this is true.
Click to expand...

Purely anecdotal, but I can tell you that my interns from a local high school listen to Led Zeppelin, Queen, The Who, and other artists from that era. When I said I was surprised the answer was "why? - it's good music". The Sacramento active rock station (KRXQ) plays a heavy mix of classic rock along with new music. Not sure if this is true of other active rock stations around the country, but I suspect not.

Dave B .
 
DaveBayArea said:
Not sure if this is true of other active rock stations around the country, but I suspect not.
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Depends on the market. In Philadelphia, heritage active rocker WMMR still manages to be a Top 5 station, and competes directly with classic rocker WMGK. Both attract very good 18-34 as well as 25-49 numbers. Meanwhile classic hits station WOGL does very well in 25-54, but not so good in 18-34.
 
Most active rock stations around the country to mix in a decent quotient of classic rock product these days. A lot of stations that were light on classic tracks for years (playing 0 to 2 such songs an hour) now play three or four such songs an hour and have ventured outside the historically "safe" box (AC/DC, Ozzy, Van Halen, Motley Crue, 80's and early 90's era Metallica) by playing Bon Jovi, Rush, Kiss, Pink Floyd and Queen.

Queen began to appear on more & more such stations after release of the movie. Personally, I loathe that band and change the station whenever they play.
 
And don't forget Van Halen. It really is amazing that these 1970s/1980s acts are still part of the active rock playlist. No other format plays music recorded decades before the target audience was born.

But I guess since rock stations never stopped playing these acts, when a young listener started tuning in his local rock station, Led Zeppelin and Van Halen were so much a part of the rotation that he didn't think to ask when their music was produced.

The other formats, Top 40, Country, Urban, never played music more than a few years old. So at the time you start listening to them, you're only hearing contemporary recordings with hardly any library material. Rock stations were not and are not as driven by current product.
 
In addition to KFOG fading away (as mentioned by Mr. Hagerty above), the station is also the home of San Francisco 49ers game broadcasts.

Since the team's been hot this season, it would stand to reason that the games and related programming are adding a bit more TSL than normal.
 
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