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107.7

You know what? It would be smart to make 107.7's news content target Niagara falls Canada and areas over there, since News radio and talk radio on FM are still illegal in Canada for most markets.

That would give them an opportunity to produce a format that stations on the Canadian side won't be able to copy.
 
Yeziknoradio said:
You know what? It would be smart to make 107.7's news content target Niagara falls Canada and areas over there, since News radio and talk radio on FM are still illegal in Canada for most markets.

That would give them an opportunity to produce a format that stations on the Canadian side won't be able to copy.
Click to expand...

You do realize that Arbitron won't be taking any audience measurements in Niagara Falls, ON, right?
And if they did, there isn't enough of a potential audience there to warrant ignoring the majority of the Buffalo metro area.
 
Yeziknoradio said:
You know what? It would be smart to make 107.7's news content target Niagara falls Canada and areas over there, since News radio and talk radio on FM are still illegal in Canada for most markets. That would give them an opportunity to produce a format that stations on the Canadian side won't be able to copy.
Click to expand...
Now there's a revenue generating idea. [/sarcasm] I've also talked to a number of Lake fans who want to know what happened to their radio station. If only these people got diaries. Still, probably wouldn't have made any difference. I just tell 'em Rush Limbaugh bought the Lake so his show could be on FM because only old people listen to WBEN.
 
"this is why" ( saaarcasm tone) - this is why,
radio sucks ! !
-
here u go: someone suggests an innovative
way to think out of the box, throwing numbers
and consequences out of the window, and
just a creative idea - and the board says
why its "wrong"/wont work - it would be sooo
freeeekin easy too to create
pause for micro second and have the FM station
have its own ID and (traffic/weather) etc,
think entercomm can handle creating a news network ...

i like the idea!!!
 
There's also the minor matter of the 107.7 signal not reaching Niagara Falls very usably, what with 107.9 right down the road in Burlington...but now I guess I'm just being one of those reflexive message-board naysayers, too...right? ;)
 
nooo didnt wanna sound like a tool
but i just meant i can tune it in here (car)
and it made sense...now in canada yea,
now i remember it is scratchy but if
reaching ny. . it seems to have a "fair" signal...
 
Scott Fybush said:
There's also the minor matter of the 107.7 signal not reaching Niagara Falls very usably, what with 107.9 right down the road in Burlington...but now I guess I'm just being one of those reflexive message-board naysayers, too...right? ;)
Click to expand...

I know this is "107.7 thread" but I stumbled onto 107.9 a few months ago and really enjoy hearing many songs rarely heard on US stations. April Wine, Saga, Loverboy- and not just the obvious. Now, back to the 107.7 thread...
 
There are actually a couple of other practical reasons, signal aside, why Entercom probably won't be in any hurry to do separate programming now on 107.7.

The most important is this: in order for WBEN and WLKK to appear in Arbitron books with their ratings combined ("single-line reporting"), they must be 100% simulcast - no separate commercials, no separate traffic reports, nothing. And if one of the purposes of the WBEN/WLKK simulcast is to push WYRK out of the #1 spot in the 12+ beauty-contest numbers, they have to have single-line reporting. (Otherwise, we probably wouldn't have heard the Sabres on 930 during the playoffs, just on 107.7.)

And then there's this: it's economically impractical for any station on the US side of the border to program to local audiences and local advertisers in Canada, because of the way the Canadian tax system is set up. Canadian businesses can deduct the cost of advertising in Canadian media as a business expense, but they cannot deduct the cost of advertising on US-based media outlets. That's why you see so few Canadian ads on Buffalo TV compared to the 1960s and 70s. The few outlets that manage to do cross-border sales do so by selling to national advertisers, infomercials (WUTV and WUHF in the mid-morning and late-night hours) or to religious and ethnic broadcasters who can't buy airtime in Canada (WTOR).

But a news format aimed at Canadian listeners, even if you could put it on a signal (unlike 107.7) that reaches Canada, would need the money of local advertisers to survive...and it couldn't get that money from the Canadian side...and there are only so many Seneca Niagara ads to go around. :D
 
ok - some of the politics aside (taxes,fees, etc)
it seeems there is ALOT of cross-border advertising
going both ways on US and CDN. stations. . going
to the opposite country ( and not just the bingo
ads, seneca's, etc) - but seems like its a busy
2 way street.
-
100 % stream for the #s, that i was NOT aware of - and
makes ALOT of sense(cents),lol - and NOW KNOWING that
i take BACK what i said, about a 2-for 1 station.
-
Mr. S Fybush you are brilliant - thank you for the insight !
 
I think that a lot of us learned from this thread. Don't let the negatives keep you from posting your thoughts. Who knows, one of these times you may come up with the "next big thing".
 
I think that a lot of us learned from this thread. Don't let the negatives keep you from posting your thoughts. Who knows, one of these times you may come up with the "next big thing".
Click to expand...

Again, I'm watching! Thanks ROX

HDBG
 
Earlier on in this thread Radio_bored-op said, "You know what? It would be smart to make 107.7's news content target Niagara falls Canada and areas over there, since News radio and talk radio on FM are still illegal in Canada for most markets."

Don't think that'd work for the 107.7 signal, which covers Buffalo, the south towns and Rochester a lot better than it covers the Niagara Peninsula. But I'm not sure there are any regulatory problems with putting spoken word programming on FM in Canada, or else CBC Radio One would have been out of business east of Alberta a long time ago. The only reason why it hasn't happened commercially is that the CKO chain of all-news FMs flopped financially about 10-15 years ago and no one else wanted to try it until CBC grabbed a lot of their old allocations and made a go of it up there. Seems to me it might be worth a shot on one of the FMs up there, either 91.7 or 105.1.
 
I had made a comment on some thread a while back that The Lake online was going too deep in it's deep cuts. They were playing basically 5 in a row that I never heard of........Rox looked up their recent playlist and concluded no human could have came up with that.

Well, I've been listening again for the last week or so, and they seem to be playing almost exactly what they played when they were on the radio. I really like it and hope they keep it (although I fear they're just going to ditch the whole thing, since they don't even have ads on their site).
 
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