Definitely a Rhythmic CHR. This is really an interesting and fun market. Lots to choose from. Hot really can succeed. Here's how:
Power 99 and Wired are both hurting in AQH, PPM... a different story.
Power: 3.8-4.1-3.3 (861,200)
Wired: 3.2-3.0-3.0 (1,092,700)
Hot has the potential to beat both in AQH and slowly raise their PPM. Whoever is programming the new Hot is smart. They're programming it with the rhythmic format in mind. They're going to be able to steal from Power by playing the new hip-hop first and playing the throwbacks that they do similar to Power. They also are making sure to play the big pop hits and even the pop recurrent/gold, similar to Wired. Now that gives Philly two rhythmic stations.
Wired is playing a few songs I see Hot avoiding such as Pumped Up Kicks, but Hot is already playing a lot of pop I didn't expect them to touch. Especially for a Radio One hip-hop station.
From what I've heard, I've heard more urban than rhythmic, but it looks like earlier today, it was majority rhythmic. Dayparting or bad programming? Also, looks like their powers are playing every 1 hr 15 mins or so. The imaging really is horrible. The voiceguy sounds like he recorded them through the phone, although the production is decent. Why didn't they just steal from ATL? There's only a few imagers running, and you'd think with as long as the stunt was and the preparation, they'd have a good package going. Not to mention, a few times where the imager is overlapping songs that have no intros. Overall, I think the station is programmed very well and will have to be more hip-hop focused to win. Power is big on the R&B and it leaves Philly without a good hip-hop station considering Wired puts their pop hits over their hip-hop ones. I hope you enjoyed the post. May the best hip-hop station win! So far, I'm having a lot of fun listening!
