I saw all of the commercial with the camel
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107.9 Sacramento
- Thread starter Frequency1
- Start date
I wouldn't be surprised if iHeart is testing out a social radio concept that is popular in Canada in Sacramento. I believe it is a blend of pop music and listener-driven engagement. All '90s debuted in that market, so the market has a track history of being a test market for a radically new format.
The new Looney 107.9
I guess they doing the same thing
I've tuned this madness out and turned them off.
Kind of like KCCL 101.5 with the 80s?
Oh great, a second day of this "Alexa" stunt ☹️ Am hearing the same stuff they did yesterday.. I'm thinking Friday when the real format kicks in, only because it's the traditional day in radio to launch something new.
Stupidest stunt I've ever heard, and its from this billion dollar company! Why are all the quality stunts done be the little operators.
Repeat after me. Not everything is made for you and that's OK...
Based on the pageviews I'm getting, people locally are Googling to find out what's going on with the station. My story alone has already exceeded over 10,000 views in a week. That's the only purpose of a stunt, to generate attention ahead of a flip. And that's just my site, let alone all the local articles written. I'd say the stunt is doing its job getting the local audience to care in 2022, not someone whose username says its hoping to see the station return to what it was sometime before 1998.
I hate to break it to you, but if a small local owner was running this station, he'd do the same thing. Unless he got it for free. If the FCC had awarded the license to the Media Action Center after they won the judgement, things might have been different.
Anyone who spends $7 million to buy a license, and then spend the millions to build and staff it, is not going to do home brew radio. That can be done cheaper on the internet. That's simply the reality of business.
Like I said in an earlier post no matter what they do or how they do it. It will be the same old story, same old song and dance. You guys really crack me up how you defend cookie cutter same old same old corporate radio and the five greedy companies that are hoarding nearly every decent fm radio license in the nation.
Somebody has to own these stations. That's the reality of it. If individuals don't want to bear the expense, and the government can't own them, then it goes to big companies. It's been that way since 1920. To you, they're greedy companies. Would you prefer EMF and all the religious broadcasters? It almost happened with 107.9.
By the way the I Heart and others plan for downsizing is just now getting started and is only going to get worse not better. Watch out lots of jobs are going to be eliminated sorry to see this happening to very good talent.
That's been going on for years now and if anything is slowly turning back towards refilling previously lost positions...
Looking at your post history on this site you are also critical of stations that actually try something different than the norm. Maybe you're just a perfectionist and the world will never meet your standards. That is ok but don't blame others for your lack of happiness. Create your own happiness. Thanks for coming to my TED Talk.
Truthfully, stunting like this seems to work well.
When CBS launched 106.9 with Free FM, I don’t think they stunted at all and nobody noticed them because the frequency had little cume from their Family Radio days. Then there was 93.1 in Sacramento . They did a format a day for a week with little buzz, settling for a “Premium Choice” Classic Hits format with bad audio. Their voice tracks were generic and didn’t mention the station name. It took them two years to finally customize them .
When CBS launched 106.9 with Free FM, I don’t think they stunted at all and nobody noticed them because the frequency had little cume from their Family Radio days. Then there was 93.1 in Sacramento . They did a format a day for a week with little buzz, settling for a “Premium Choice” Classic Hits format with bad audio. Their voice tracks were generic and didn’t mention the station name. It took them two years to finally customize them .
The same general formats and pretty much the same songs within each of them will be found everywhere in the US because, since the advent of network radio in the late 1920's and the addition of network TV in the post WW II years.
What works in Seattle works in Tampa and works in Albany... Georgia or New York.
Almost every station is owned by a corporation, even the little local Class A FM in rural North Dakota.
And the same general formats with pretty much the same songs will be played by any station that actually consults with its listeners about songs and formats.
Before consolidation, half of all US radio stations showed no profit. It had been that way since the 50's, in fact, but was getting worse because the FCC allowed thousands of new stations, while available advertising money did not increase.
And, by your definition, I suppose all private companies that seek to make a profit are "greedy". If you want no radio stations that consult with listeners for their programming and no profit-seeking enterprises, move to Cuba... please!
Or he can pay for a streaming service that allows the creation of custom playlists or one that learns from telling it what not to play again.
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