The decision will be made based on potential revenue. The format that has the most potential revenue is the one that will win.
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107.9 Sacramento
- Thread starter Frequency1
- Start date
The decision will be made based on potential revenue. The format that has the most potential revenue is the one that will win.
There lies the issue. I have no clue which one is going to be more financially lucrative. Country would be a smaller-sized pie, but they’d get a bigger piece of it. A rock/classic hits format is competing for a larger bit of revenue, but they have more competition and may cannibalize a perfectly good sister station in KYRV…heck, even KBEB which plays quite a few gold tracks.
It’s a toughie. I’d imagine regardless of choice, it won’t take them more than a couple years to recover the cost of the license and physical plant…
80's hits on the flash. I believe it was on 103.9 FM for awhile then moved to 92.1 and 103.9 became the Fish.
Here's the thing: KYRV was intended to pull from both KSEG and KRXQ. And it was designed and programmed by Curtiss Johnson, who put both the Eagle and 98 Rock where they were in the first place. Curtiss is the one guy who could drive that wedge and make it work, and it was working, but then he got hit in another round of iHeart layoffs, about a year after the one that got me.
The River, as it is, is being beaten by both Eagle and 98 Rock. Another station isn't the answer.
Want a piece of Classic Rock? Tweak The River and go head-on after Eagle. 98 Rock is limited by its music. It's a six share, tops and it's at a 5.1 now. Eagle's at a 9.3 and has been as high as a 10.2 in the past few months.
That still leaves 107.9. I suppose you could go full active rock and take on 98 Rock at the same time you're taking on Eagle. Not quite sure what your odds are, although if you move Dog & Joe from River to 107.9, that might have a shot.
Beyond that? AC's too crowded, you've got Urban covered with KHYL, there's no upside in Alternative, or for that matter, at the moment CHR, and that's pretty much the run of formats.
Except country. And yeah, I hear Michael Rivers Kramer (and respect him). And I'm not a country fan, so it's not even like I'm advocating a station I'd listen to personally. It's just that I'm pretty sure if iHeart had one more FM a few years ago, they'd have launched The Breeze on that other FM and let the Bull run. There's money in the format and gernerally pretty consistent money. It doesn't seem to have the peaks and valleys of CHR. And clearance for Bobby Bones is not a small matter to iHeart.
Magic 107.9???? Little birds are taking wing...could be! But I believe it's going to be the new home of The Bull as do friends in the Sacramento radio business.
I think Country would be a dumb move, and it would have to be a local decision if they do. Markets with 10-12 country shares have only two stations, but for some reason the local old guard in Sacramento thinks there should be three local stations dividing a 7 share.
In August, iHeart registered domains for a dozen potential brands in Sacramento. Magic was NOT one of them nor have they registered anything new since. One of those 12 even has social media accounts reserved, and its NO BULL...
Paywalled Info: https://radioinsight.com/headlines/...s-in-lexington-more-107-9-sacramento-domains/
Paywalled Info: https://radioinsight.com/headlines/...s-in-lexington-more-107-9-sacramento-domains/
Call letters can be used as a ruse too. They can get call letters at the last minute too!
They have a couple available, most notably KUBE (from Seattle)
NO EDM in Sac☆Town
Energy 108 would be really awesome in capital city California
hello from Toronto / Buffalo
Energy 108 would be really awesome in capital city California
hello from Toronto / Buffalo
KRAK calls are up for grabs too. So are KXOA and KDND. But, since the branding will probably be in the name, not the call sign I wouldn’t be the least bit surprised if KUBE or any number of calls end up there unless a frequency switch is in order.
But, it doesn't say where the KXOA & KDND calls are asigned too
The callsign query has been mostly broken for a long time. Basically in the case of both KDND and KXOA, because their most recent possessors had their licenses cancelled, the FCC database never properly released the calls back into use. If a station wanted to use them they would have to call the person in charge of assigning them and request their release.
And iHeart has no need to apply for call letters until it files for its license to cover. Some stations prefer to reserve their future call letters early to ensure they get what they want, but it is not required.
wasn't KUBE in Seattle / Vancouver in the late 90s ? kube 93.3 ?
Just until this month, in fact. They’re now simulcasting KJR.
Is any progress being made building and getting 107.9 on the air by I Heart Media? What's the delay? Or is it intentionally being slowed?
The same as KSTE-AM? Oh please, don't let it be that!
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