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107.9 Sacramento

leethalweapon said:

So I watched the accompanying promo video. KISS is touting talent who "live and work in Sacramento"... :unsure::rolleyes:
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It's all show business and hype, not journalism. No one's going to drag iHeart into court over this because the consumer pays nothing for the product. Creative lying pays off better than truth when you can get away with it legally.
 
Hope to hear some Cake, Pavement, and for a good flashback Spiral Starecase (including deep cuts besides More Today Than Yesterday) and Steel Breeze- and of course lots of Night Ranger deep cuts too! Heck, devote a night to their entire discography!
 
I was in the area this weekend for a wedding and listened to the party hits stunting on 107.9. We loved it, because -- go figure -- it was basically a wedding reception playlist!

I think iHeart has got a really good idea here. This is music that makes people feel good. But without currents, the playlist is going to get stale fast. At a wedding, everyone gets up when "Backstreet's Back" comes on -- it's a song everyone loves that you don't hear every day. But if Kiss 107.9 is playing Backstreet's Back and other guilty pleasures every day, it's going to turn into the 2022 version of Jammin' Oldies. Will be interesting to see how it evolves.
 
I absolutely love the concept, basically a new take on Classic Hits, with the average song release year moved up.

Essentially a Pop Classics or Classic CHR format, with a few currents sprinkled in.

It's not altogether dissimilar to She 100.3/Chicago that plays more 80s, AC and classic dance or 93.9 MIA/Miami whose positioner "90s to Now" seems cleaner and more to the point than "The Best Variety from the 90s & 2000s" which is slightly confusing given that many associate the 2000s with the first decade of the millennium. But this is nitpicking.

It's what 91X is doing with 80s/90s alternative.

Music log as of 9:36PM Pacific tonight:

Alanis Morissette "You Oughta Know"
Britney Spears "I'm a Slave 4 U"
Lil Nas X "Montero"
No Doubt "Sunday Morning"
C & C Music Factory "Gonna Make You Sweat (Everybody Dance Now)"
Mumford & Sons "I Will Wait"
Destiny's Child "Say My Name"
Post Malone "Circles"

For once we weren't presented with yet another cookie cutter CHR or Hot AC launch lol.
 
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semoochie said:
Portland's Z100 grew out of an AC station that said they were building a new station and asked for input from listeners. They slowly added suggested elements and after several months, announced that hit music was what we wanted and the new KKRZ, "The Rose" became Z100! That was 38 years ago!
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For that matter, KIIS-FM in Los Angeles was AC, then disco, then AC again before going all-out CHR in the early 80s.
 
michael hagerty said:
For that matter, KIIS-FM in Los Angeles was AC, then disco, then AC again before going all-out CHR in the early 80s.
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Yes but they take an existing AC station, mess with peoples heads for several months, making changes to make it a better AC, change calls to match the new name and then blow the whole thing up and say that now they're doing what we wanted all along?
 
semoochie said:
Yes but they take an existing AC station, mess with peoples heads for several months, making changes to make it a better AC, change calls to match the new name and then blow the whole thing up and say that now they're doing what we wanted all along?
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Hmm...last time KIIS changed calls, it had been KKDJ... (in, what...'75?)
 
It feels like when 107.9 THE END move to 106.5 and 106.5 (back then they were STAR 106.5 and a HOT AC format) when on a long hiatus (vacation) and recently move to 107.9 and change their name from STAR to KISS.
 
Did all that stunting that started back on May 3rd attract any listeners? Apparently enough for KSTE-FM to show up with a 0.1 share in 6+ in the May 2022 ratings. That's definitely better than zero listeners, if they had gone live with no notice.

Shows you no matter what you put on the air with a broadcast signal, there are always some people listening.
 
Kiss 107.9 will definitely put a dent in 100.5's and other stations ratings diluting all their positions in the money demos. And I like their new drive time hosts ability to catch listener's attention with lots of interesting topics. Now they just need to show us all that they are really living in the Sacramento area.
 
K108 Sacramento said:
Kiss 107.9 will definitely put a dent in 100.5's and other stations ratings diluting all their positions in the money demos. And I like their new drive time hosts ability to catch listener's attention with lots of interesting topics. Now they just need to show us all that they are really living in the Sacramento area.
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The afternoon show is in Sacramento
 
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