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107.9 Sacramento

I'm surprised that have any announcers at all. Normally a new station will go jockless for at least a month. Some have gone three months introducing the format.
 
TheBigA said:
I'm surprised that have any announcers at all. Normally a new station will go jockless for at least a month. Some have gone three months introducing the format.
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Some believe in going jockless, playing 10,000 songs with no ads and the like. I think that the change to regular programming is disruptive and annoying. Having the jocks on the verbally promote rather than just running repetitive recorded liners is very positive, and having ads does not make the station suddenly become annoying when they later restart.

I have been in a few one-on-ones where a station that did this was discussed, and it was always "they started out really great, but then they became like all the rest". So what the station earned was a "Stupid" pin to wear for a year or two.

I don't recall who did the first start-up with thousands in a row, but I think it was a big mistake.
 
DavidEduardo said:
Some believe in going jockless, playing 10,000 songs with no ads and the like. I think that the change to regular programming is disruptive and annoying. Having the jocks on the verbally promote rather than just running repetitive recorded liners is very positive, and having ads does not make the station suddenly become annoying when they later restart.

I have been in a few one-on-ones where a station that did this was discussed, and it was always "they started out really great, but then they became like all the rest". So what the station earned was a "Stupid" pin to wear for a year or two.

I don't recall who did the first start-up with thousands in a row, but I think it was a big mistake.
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Exactly. “Commercial-free” and “zero talk” sets an expectation that you will at some point have to abandon.
 
This 90's/00's music format paves the way for the 90's/00's dance music specialty show I thought could be possible for a music format with that center lane of music era. I posted this back when the format of the day was 90's Dance Hits (my personal favorite). Keeping my fingers this would considered for the future.

The value of music specialty shows is that they bring in additional listeners that wouldn't normally be a listener to the regular format.
 
Thinking 4 hours 10pm- 2am on Saturday night as the time frame. One of the hosts from their Pride channel could VT and put the music togethet prior to it airing. iHeart could even syndicate for other markets.
 
KilowattKat said:
Thinking 4 hours 10pm- 2am on Saturday night as the time frame. One of the hosts from their Pride channel could VT and put the music togethet prior to it airing. iHeart could even syndicate for other markets.
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Unfortunately, no advertisers would buy it. Especially at that time.
 
But then, Sunday 6pm to Mid. is the time frame for a lot of those type of shows National ones like Rick Jackson's Country Hall of Fame that is heard locally here on KSON, seems to have a large amount of advertisers.

Possibly as a way to bring more listeners to that time frame ignored by advertisers Sat 10p-2a, would be a specialty music program that's not heard elsewhere. Area nightclubs, for example would be great to bring on board for advertising on a dance music program.
 
KilowattKat said:
But then, Sunday 6pm to Mid. is the time frame for a lot of those type of shows National ones like Rick Jackson's Country Hall of Fame that is heard locally here on KSON, seems to have a large amount of advertisers.
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But those shows aren't strictly local shows. They work because of the national scale. Those advertisers aren't buying one station or even one show, but a national platform of similar shows. The numbers for one station at that time are too low for anyone to buy.
 
DavidEduardo said:
Some believe in going jockless, playing 10,000 songs with no ads and the like. I think that the change to regular programming is disruptive and annoying. Having the jocks on the verbally promote rather than just running repetitive recorded liners is very positive, and having ads does not make the station suddenly become annoying when they later restart.

I have been in a few one-on-ones where a station that did this was discussed, and it was always "they started out really great, but then they became like all the rest". So what the station earned was a "Stupid" pin to wear for a year or two.

I don't recall who did the first start-up with thousands in a row, but I think it was a big mistake.
Click to expand...
The first one I personally remember was WGTZ (Z93) in Dayton, Ohio with 10000 in a row. A station I worked at did 9890 in a row but there was a jock staff from minute one.
 
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