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Central Jersey 107.9 WOLD-LP flips from Oldies to Soft AC

wibgradio99 said:
this market is thirsting for a WMEX type signal, why the AM dial here is full of useless drek is beyond me...very sad...
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No its not, or someone would be doing it.. and WCTC 1450 was music not too long ago and they dropped it. This is a business, if it was viable, someone would be doing it.

Put your money where your mouth is and buy a station and do it yourself
 
SomeRadioGuy said:
No its not, or someone would be doing it.. and WCTC 1450 was music not too long ago and they dropped it. This is a business, if it was viable, someone would be doing it.

Put your money where your mouth is and buy a station and do it yourself
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WCTC now has a translator, W228DY 93.5
 
SomeRadioGuy said:
WCTC 1450 was music not too long ago and they dropped it.
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Putting "Good Time Oldies" on WCTC and WMTR was a cost-cutting move during the Great Recession (2008-2011). WMTR returned to a locally produced Oldies format and WCTC returned to Talk (and eventually flipped to Fox Sports in 2021, when they added the FM translator).
 
NickD said:
This sounds like the old Sunny 104.5 in Philly. Perhaps they could get the WSNI call letters.
Shawn Ryan, owner of WOLD, was offered a deal to get W236CT and $50000 in exchange for having WOLD go silent. Best Media wanted to move W300CZ to the World Trade Center and WOLD was in its way. That deal fell through.
Now I wonder why Shawn is keeping WOLD-LP on, interfering with itself on 107.9. W300CZ is on its East Windsor site simulcasting the oldies format also heard on W236CT. Would have made more sense to simulcast the programming on WOLD-LP with W300CZ, then flip W236CT to the soft AC format. Perhaps use WPRB-HD4 for the other format.
He needs to keep WOLD-LP on in order to have a bargaining position with Best Media. He doesn’t own the translators, but he can keep the pressure on Best because WOLD-LP can get W300CZ shut down for interference.
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I show Ewansville to be somewhere East of Mount Holly, so a translator licensed there but with a tower up by exit 8
doesn't make sense, especially if the pattern shown on r-l.com (directional ENE) is accurate. Or maybe that doesn't matter.
 
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teaneck said:
I show Ewansville to be somewhere East of Mount Holly, so a translator licensed there but with a tower up by exit 8
doesn't make sense, especially if the pattern shown on r-l.com (directional ENE) is accurate. Or maybe that doesn't matter.
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This translator signed on in 2013 on 107.7 in Ewansville as W299BR. It moved north in a series of minor mods in 2016. W299BR changed its frequency to 107.9 in July 2016 and became W300CZ. The city of license didn’t change.
 
teaneck said:
I show Ewansville to be somewhere East of Mount Holly, so a translator licensed there but with a tower up by exit 8
doesn't make sense, especially if the pattern shown on r-l.com (directional ENE) is accurate. Or maybe that doesn't matter.
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Translator COL's do not matter. As a secondary service they just need something in the box. Most operators revise as they move closer to where their audience is for branding purposes mostly, but it is not a necessity.
 
lanceventa said:
Translator COL's do not matter. As a secondary service they just need something in the box. Most operators revise as they move closer to where their audience is for branding purposes mostly, but it is not a necessity.
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OK. I can verify the East Windsor xltr hasn't moved to the CP at the Comcast tower in East Brunswick yet. Do you figure that by the time when/if that comes on, they'd have to stop running Sunny on 107.9 with a stronger signal in Middlesex, south of the Raritan?
 
Heard a liner today, that Middlesex, Somerset and Union County’s best oldies are on “oldies1079”
except that ‘1079 ‘is just a name like Sunny is just a name, kind of like the breeze is the name of the oldies station in Eatontown.
 
It was a good run. Signal now trashed. I believe a new translator from lower Manhattan is on the air. Putting enough signal to West along RT22 to capture
frequently. I may be hearing a rebroadcast of WPLJ.
 
kevtronics said:
In 2020, there was a deal to sell WOLD-LP for $50k and take it dark so that translator W300CZ could be moved to NYC. That deal fell through and now another translator beat them to the 107.9 frequency in NYC, and WOLD-LP is still on the air.

radioinsight.com

Station Sales Week Of 12/18: LPFM Surrender To Enable Translator Move To New York City

Best Media will transfer 95.1 W236CT Edison NJ to SRN Communications as part of a deal that will see SRN
radioinsight.com radioinsight.com
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And WOLD-LP will shortly be moving to 103.9 in Somerset along with 95.1 W236CT from the tower where 92.7 W224CW operates from.
 
kevtronics said:
Isn't that awfully close to 103.9 WCNM in Hazlet?
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Class D's have little protection. I live smack dab in the middle of where the two signals will be and I couldn't tell you the last time I've received WCNM. 103.9 previously had WUEY-LP licensed to New Brunswick from the same tower WOLD-LP will be on from 2015-17 so it's already happened too.
 
lanceventa said:
And WOLD-LP will shortly be moving to 103.9 in Somerset along with 95.1 W236CT from the tower where 92.7 W224CW operates from.
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That is good news. I am now hearing 3 stations 50 percent of the time depending on my location as I drive. Warren, Mountainside, Springfield to Union. Not Good.
 
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