They have Hannity and Ramsey, who are #2 and #3 on the Talkers 100. Plus, Matt Jones highly rated Kentucky Sports Radio show. Why are the 12+ ratings so bad?
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1080 WKJK Louisville
- Thread starter @louradioandtv
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The problem is right there: being #2 and #3 among talk radio hosts means that they're #2 and #3 in a dying (actually, I'll just go ahead and call it dead, it only persists because iHeartMedia and Cumulus still own a ton of AM stations and have to figure out something to do with them to not make them completely hemorrhage money) format. It seems that the only talk radio that continues to thrive is strong local talk radio hosts (like what you hear increasingly rarely on WHAS) and Rush Limbaugh.
As for KSR, I question if that is really as big of a deal as it claims to be. It is definitely a positive for 1080 for sure, probably their highest rated thing. But how many people listen it outside of the hardcore UK fanbase? I know many of them who listen to it, but I'm not sure I've met any garden variety UK fans who are even aware it is something that exists. And I've also noticed anytime that I read of how well it is doing, it is always around December-March, the heart of the basketball season. What about the rest of the year? (I know, of course, this is information that the general public isn't privy to.)
As for KSR, I question if that is really as big of a deal as it claims to be. It is definitely a positive for 1080 for sure, probably their highest rated thing. But how many people listen it outside of the hardcore UK fanbase? I know many of them who listen to it, but I'm not sure I've met any garden variety UK fans who are even aware it is something that exists. And I've also noticed anytime that I read of how well it is doing, it is always around December-March, the heart of the basketball season. What about the rest of the year? (I know, of course, this is information that the general public isn't privy to.)
I always call WKJK "Dave Ramsey 1080" because his show is on the station for over 40 hours per week.I think WKJK's problem is that they are just a boring talk station.Just because they have #2 Hannity (which by the way is delayed 1 hour because of good old Dave) and KSR it's no wonder they have low ratings.To have better ratings,they need to have some interesting shows (local and national) to listen to instead of using Dave Ramsey to plug every hole in their schedule IMO.
I've always compared WKJK to WKRC in Cincy, but WKRC consistently gets around a 3.0 12+. It could be WGTK hurts WKJK, but we will never know.
I bet 1080 would be a contender for most number of different formats over the years lol I remember when they use to be 99.7 sister station and in 1993/1994 they were part time alternative. Then eventually when clear channel bought them in 1996 they became standards and then when am790 wwky went all sports 1080 went part time talk then eventually a all talk station.
When i was but a wee lad in the mid 80s they were a country station wcii with bill bailey in the mornin.
When i was but a wee lad in the mid 80s they were a country station wcii with bill bailey in the mornin.
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Time for 1080 to change formats again. Time to go sports 24/7 as WKSR 1080 an all UK sports station to go up against 790 and 93.9 being pro UL stations. Matt Jones and Tom Leach are the only shows that bring ratings on 1080. JMI wants an all UK sports station in Louisville, they already have an all UK sports station in Lexington on 1580.
790 comes in better here in Lexington than 1080. I've always said call 1080 WKSR or WBBN or even WUUK. 1580 has a lot of the FOX sports radio shows that 790 has.
I would like to see Lach get a LIVE show on 1080 as a sports show in the afternoon. A time slot he would like. He could do it from NC.
I would like to see Lach get a LIVE show on 1080 as a sports show in the afternoon. A time slot he would like. He could do it from NC.
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