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1100 WHLI Becoming More Hit Oriented

K

kevinsealy

You may have noticed that Long Island's WHLI is playing more music that hit the charts. For quite a while, WHLI has been playing a sizeable amount of songs being covered by contemporary artists, some of them new comers. But now they're playing (at least I've noticed) more of the music from the 60s and 70s

This may be the result that WHLI has noticed their audience is getting older and they've seen their llistenership slip significantly from what it was five years. The PPMs may be a major factor.So the sation has to attract a younger audience by adding more AC in the mix with the standards.

How much will this fine tuning the station did boost the ratings by playing Roberta Flack and Carly Simon in the same with Sinatra and Nat King Cole (Although the station has been doing this for years, it has now become more frequent)?





Thanks,
Kevin L. Sealy
 
I'll have to listen, but I must say its about time. This "standards by contemporary artists" approach was horrible. WHLI has some of the best talent on the air on LI... now the music will match.

I will check it out before I get too excited.
 
I believe the WHLI listening audience finds it more acceptable for artists like Rod Stewart, Barry Manilow, Queen Latifa, Harry Cornick Jr. and Michael Buble to do a cover version of a standard, then someone who is completely unknown.



Thanks,
Kevin L. Sealy
 
Kevin L. Sealy said:
You may have noticed that Long Island's WHLI is playing more music that hit the charts. For quite a while, WHLI has been playing a sizeable amount of songs being covered by contemporary artists, some of them new comers. But now they're playing (at least I've noticed) more of the music from the 60s and 70s

This may be the result that WHLI has noticed their audience is getting older and they've seen their llistenership slip significantly from what it was five years. The PPMs may be a major factor.So the sation has to attract a younger audience by adding more AC in the mix with the standards.

How much will this fine tuning the station did boost the ratings by playing Roberta Flack and Carly Simon in the same with Sinatra and Nat King Cole (Although the station has been doing this for years, it has now become more frequent)?





Thanks,
Kevin L. Sealy
Click to expand...


I really like this station! I read somewhere that it is the most successful daytimer in America. I tune it sporadically, so I haven't noticed any real change in the music, but the air staff there is a page out of the past, smooth, friendly, engaging. They sound like a blend of the old WIP Philadelphia, and WNEW New York. Their 10 Kw, helped by the water path, bathes Monmouth and Ocean Counties in New Jersey, where I listen.

Funny sidebar: I work per diem at a senior home here in town. Before they got Sirius, the radio was always tuned to WHLI, despite WOBM (AM) being a local. The seniors preferred 'HLI. But they didn't understand why the station went off at sunset!!! I explained....and some of them remembered daytimers from their youth!
 
Kevin L. Sealy said:
I believe the WHLI listening audience finds it more acceptable for artists like Rod Stewart, Barry Manilow, Queen Latifa, Harry Cornick Jr. and Michael Buble to do a cover version of a standard, then someone who is completely unknown.
Click to expand...


The PPM has not been kind to this station. In the Nassau Suffolk ratings, it averaged 51st 25-54 for the average of October, November and December's books.
 
Don said:
I really like this station! I read somewhere that it is the most successful daytimer in America.
Click to expand...

It's one of the more successful, but WRFD, WAIT, KRMP, and WPMZ all outbill it.

There are other Class D's, with very low night powers, that also outbill it... like KBRK, WPLO, KZNX, KEYH, WNVR, KALI, KFNN, WROL, WNIV and KWBY that all bill more but with night powers from 39 watts to 225 watts. All bill more than WBLI, too.
 
DavidEduardo said:
Don said:
I really like this station! I read somewhere that it is the most successful daytimer in America.
Click to expand...

It's one of the more successful, but WRFD, WAIT, KRMP, and WPMZ all outbill it.

There are other Class D's, with very low night powers, that also outbill it... like KBRK, WPLO, KZNX, KEYH, WNVR, KALI, KFNN, WROL, WNIV and KWBY that all bill more but with night powers from 39 watts to 225 watts. All bill more than WBLI, too.
Click to expand...

I guess in some situations, the low power nighttime authorizations boost former daytimer fortunes. Interestingly enough, the concept of a daytimer fits nicely with your frequent statement that most radio listening is not done at night.
 
WHLI puts a nice signal into Virginia Beach during the day but a local on 1110 only makes them listenable near the ocean. (except for the internet now)
 
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