In late 1973, Roy Elwell took over programming. He turned KRLA into a mostly-automated MOR-oriented station. By early 1976, KRLA was broke. They fired Johnny Magnus, Paul Compton, Sie Holliday, Lee Simms, Thom Beck, Sie Holliday...and Roy Elwell. They kept Art Laboe and Johnny Hayes. Laboe offered to "bail out" the station, provided he be given total control of programming. KRLA's transmitter was in South El Monte, so Laboe decided to play music that would appeal to the Latinos who lived in that area. That meant a few current hits, a lot of r&b oldies, and no Beatles. Laboe sometimes broadcast from the transmitter site, something that no other KRLA DJ had done. He changed the slogan from "Radio Eleven-Ten" to "HitRadio 11" and, as mentioned earlier, created the KRLA Hit Men promotion. Johnny Hayes was on from 7 to 11 pm; the rest of the day was Art Laboe, live in the mornings and on tape the rest of the day. By 1981, Laboe was no longer on the air and had little say about the programming. I don't think Laboe wanted to own the station---he mostly wanted an outlet to promote his Oldies But Goodies albums. In 1976-77 he hosted a (taped) nightly program called Love At 11, featuring songs from the Oldies Bu........oh, you know.