Coupling this with the importance of Cume that I have recently learned about, this is why I think Radio 1 has really stepped into the warm and smelly with 1110. If the new program was not ready to go when WBT made the full powered move to FM, there should have been some sort of backup plan, even a "oops, the exciting new features for 1110 have been delayed, but until they do arrive, enjoy the new Double WBT." Instead of running commercials, they could have gone to the repetitive music loop that redirects everyone to the FM home. But really, they have to do something very quick now with new replacement programming if they intend to keep the transmitter on. Once the audience left shortwave with the fairly complete shutdown of the BBC, I get the impression that everybody left. Whenever I have recently turned on the shortwave, there really is mostly nothing there - so much so that I wonder if there's something wrong with my antenna.
Although I would guess Radio 1 could afford it, isn't there some kind of minimums that a facility the size of 1110 would require to operate? If all the replacement programming turns out to be is low rated satellite talk, will that make it worth it for a radio operator to run? With the low numbers that KSFO was getting at last sighting (I think .5) does that bring in enough for cash strapped Cumulus to operate it without it being a drag on the rest of the cluster?