Entertainment Media Trust d/b/a Insane Broadcasting Co. has completed its purchase of KRFT 1190 AM DeSoto/St. Louis from Big League Broadcasting. On Saturday, the station flipped from Sports Talk programming to a Classic Country format with the new calls KQQZ, simulcasting sister station 1510 AM in Highland, IL, which has switched call letters from WXOZ to WQQW. 1190 has a huge 10kW Daytime signal that can heard 150+ Miles to the South and Southwest of St. Louis. They broadcast currently at flea power at night, however, they have a Construction Permit for 6.5kW from a seperate tower site, and a new City of License of University City. Online streaming is already available at kqqz1190am.com. Running jockless, with CNN News at :55 past the hour. The mix of music they are playing is very broad, with even a few currents mixed in.