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1190 am WAFS

I heard today from the hispanic media that Salem is letting go the christian hispanic format on WAFS 1190 am? and now what would be the new format?
 
Would they possibly try Business Talk? It was attempted and failed at 1160, but Salem has done something called business talk in some markets but it was usually a mix of brokered time shows, Bloomberg Business News, the Wall St Journal Report, and local real estate guys with something to sell. White collar execs are probably loyal to NPR. If that IS the decision I hope they give it time to work and do it right. On paper Atlanta has a lot of headquartered or branch offices for Fortune 300 firms. It's just not worked before.
 
onetake said:
Would they possibly try Business Talk? It was attempted and failed at 1160, but Salem has done something called business talk in some markets but it was usually a mix of brokered time shows, Bloomberg Business News, the Wall St Journal Report, and local real estate guys with something to sell. White collar execs are probably loyal to NPR. If that IS the decision I hope they give it time to work and do it right. On paper Atlanta has a lot of headquartered or branch offices for Fortune 300 firms. It's just not worked before.
It's not a bad idea, considering that 1190 is a daytime-only signal which limits its viability for "regular" talk, news, or sports, but is quite powerful during the day.

Another alternative would be to move 970 WNIV to it, leaving the 1400 WLTA simul. This would improve daytime coverage of the intown signal while dumping a meaningless lightbulb night signal. The only problem would be some not-insignificant coverage loss during critical hours.

Didn't 1190 apply for a power boost during CH a while back?
 
Wow the 1190 signal is poor much of the day. But they've let 970 deteriorate too. It used to be stronger. I had forgotten but 1190 was to be Joe Webers signal and the format was classical music. It was Gospel after that.
There might have been another music format on for a while and now this hispanic which apparently didn't work either. Unless an owner invests in marketing and gives the format time to grow any change might not work.
Any idea why the hispanic format isn't working? Any idea of dates? Maybe if it's salem they could do Political-Hispanic!
 
turnitupnow said:
Wow the 1190 signal is poor much of the day. But they've let 970 deteriorate too. It used to be stronger. I had forgotten but 1190 was to be Joe Webers signal and the format was classical music. It was Gospel after that.
There might have been another music format on for a while and now this hispanic which apparently didn't work either. Unless an owner invests in marketing and gives the format time to grow any change might not work.
Any idea why the hispanic format isn't working? Any idea of dates? Maybe if it's salem they could do Political-Hispanic!
I always found 1190 easy to pick up, except during critical hours; and then you could pick up WOWO out of Fort Wayne until WOWO dropped their class A clear status.

Latino formats are having enough of a time as it is...and Salem is the best when it comes to religious stations. If Salem couldn't make Latino Christian work, nobody can.
 
I'm hearing business/brokered talk.
 
Salem has numerous stations in this market but the moxie or creativity to barely run one... WGKA 920. That's the problem in a nutshell.
 
Today (April 6), the station seem to have switched full time to a business radio format running Bloomberg Business Radio programming. The branding has changed to the new "Biz 1190" according to announcements running throughout the day.
 
Business radio is one of the overrewarded failed formats of radio.

It has never worked anywhere it has been tried. Only one business station has ever garnered more than a one share -- WWKB Buffalo in the early 90's -- and no doubt that was diary confusion among people who thought the old top-40 powerhouse WKBW was still running.

Yet owners continue to attempt it. One market has had six different attempts at "business radio" since 1990. All with no or fractional numbers. Sometimes attempts to get into this format have ended in scam and scandal -- as is currently being played out in Houston and previously in Boston.

Could anyone imagine, say, liberal talk radio getting as many "chances" as business radio has over the years... ;)
 
the magpie said:
Salem has numerous stations in this market but the moxie or creativity to barely run one... WGKA 920. That's the problem in a nutshell.
I'd like to see Salem bring their AlternaFISH show/format to 104.7. 920 and now 1190 airs mostly networked programming, with little local content, and some of the weaker shows are likely brokered. It's probably a low-risk, low-cost deal for Salem and many of those networked shows can then brag to their advertisers that they are on in Market #7.

Disagree on 970/1400. It's probably the freshest, liveliest "teachin' and preachin'" station I have ever heard. And most of those shows are brokered by the church that produces them, so that's just more money in Salem's pocket. Salem has chosen lively, well-done, meaningful shows, and not tapes of last week's service with amateur-hour production values.
 
I tuned in a few times last week, and there always seems to be an interview with someone who just came out with a new book. It's not Bloomberg Business Radio, it's Boring Book Reviews.

Bloomberg Radio was good about 10 years ago when they had competition from Business Radio Network.

At least WAFS has the call letters for the format: We're Atlanta's Financial Station
 
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