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12 months on, everything old is new again

It baffles me how the Australian trades, which have far fewer markets and stations to cover than their US counterparts, could take a week to report on a significant format adjustment for a major commercial station in the nation's largest market, an adjustment that would have made immediate headlines if a similar move occurred stateside. Even Sean Ross picked up on 2Day's move last week.

radioinsight.com

Today vs. Yesterday — Recurrents and Gold Win Another Round

There’s always hope for new music in mid-April, when new offerings queue up as Song of Summer contenders. Last week, we had new Lady Gaga and uptempo Teddy Swims songs. On Friday, there’s a new Olivia Rodrigo song on the way. Two years ago, we hit Memorial Day with our best field of potential...
radioinsight.com radioinsight.com
 
It baffles me why they didn't stick with "hits before they hit". With KIIS in a world of pain, people were always going to sample. Now as I see it, there are 3 stations doing the same thing, with slightly different playlists.
 
leethalweapon said:
It baffles me why they didn't stick with "hits before they hit". With KIIS in a world of pain, people were always going to sample. Now as I see it, there are 3 stations doing the same thing, with slightly different playlists.
Click to expand...
They did something different last year because they were not going to be able to peel audience away from KIIS with K&J. 2Day had been stagnate since Covid and they felt the move in a more CHR direction could generate some traction, but it has not moved the numbers in the right direction, and they've been the bottom commercial FM ever since. The research must show the greatest concentration of musical demand lives where KIIS and Nova have been living and moving back to that target gives 2Day a better chance at attracting a larger audience while there is certain to be a lot of cume in flux.
 
From the article posted by @leethalweapon comes the following quote:

"(Amanda) Lee says 2Day’s refreshed format delivers that balance, blending proven hits with discovery in key dayparts to create a more engaging and distinctive listening experience for a broader under-40 audience, while continuing to champion new and local music."

In other words, those old familiar favorites aren't going to be that old and most likely not appeal to people in my age range (60-65). If I listen to Sydney (or any other Australian) radio stations online, I think I'm going to stick with the commercial and non-commercial classic hits and oldies formats.
 
@Huff the most interesting take on the 2DAY FM situation is the re-emergence of tag "Better Music & More Of It". I say this because it was last used by the ARN (Classic Hits) GOLD Network up until December 2024. I'm pretty sure it has been used by SCA stations on and off over 30 years. I remember it being used in Canberra in the late 80's.
 


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