12 News has been running ads that 12 News at 6 is expanding to a full hour. Meanwhile, 12 News at 4 will be reduced to 30 minutes, according to TV listings, wi2th Extra moving to 4:30.
12 News is the name of the station, not just their newscasts. Therefore they call themselves 12 News instead of KPNX or Channel 12.QUOTE: "HERE'S WHAT'S COMING UP IN PRIMETIME TONIGHT ON 12 NEWS."
Can someone please explain what primetime offerings have to do with 12news???
A more appropriate banner might be, "HERE'S WHAT'S COMING UP ON PRIMETIME
TONIGHT ON CHANNEL 12."
When I moved to Phoenix nearly 20 years ago, I noted that they used "12 News" as the station branding so it's nothing new. However, it seems that you watch Channel 2 KNAZ. I assume that, when it was run independently of 12, Channel 2 did not use "2 News" as the station branding???Terrible "branding" calling themselves "12 News." Those who watch NBC OTA in Northern Arizona
receive KNAZ, which has absolutely NOTHING to do with any variation of 12. Perhaps a more accurate,
more inclusive branding might be: NBC ARIZONA. Amazing to see how many outdoor antennas are
popping up around Prescott.........
If I recall correctly, KNAZ used "Regional television for Northern Arizona" as their station branding.When I moved to Phoenix nearly 20 years ago, I noted that they used "12 News" as the station branding so it's nothing new. However, it seems that you watch Channel 2 KNAZ. I assume that, when it was run independently of 12, Channel 2 did not use "2 News" as the station branding???
I agree that something along the lines of NBC ARIZONA would be a better branding. Then, if they would have 1 or 2 reporters assigned and stationed in Flagstaff to cover Northern Arizona, it would be even better. And they could resurgent the "Arizona Nightly News" name for the 6pm newscast.