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12+ ratings come out tomorrow...

O

osr

Guest
...any predictions? Upsets or surprises?

<P ID="signature">______________
You can't kill rock-n-roll, it's here to stay
R.I.P. KEGL-Dallas & KLOL-Houston</P>
 
> ...any predictions? Upsets or surprises?
>

I predict that the 12+ numbers will mean nothing.<P ID="signature">______________
Because you dance to disco but you still like rock.</P>
 
> > ...any predictions? Upsets or surprises?
> >
>
> I predict that the 12+ numbers will mean nothing.
>
talk about killing a thread.
 
> > ...any predictions? Upsets or surprises?
> >
>
> I predict that the 12+ numbers will mean nothing.
>


Perhaps not in billing but they certainly show which are the leading stations for 12+. The Katz Media Group uses the 12+ in their national format averages. All numbers have statistical value one way or the other.

Plus, the 12+ numbers are fun on these boards.
 
> > > ...any predictions? Upsets or surprises?
> > >
> >
> > I predict that the 12+ numbers will mean nothing.
> >
>
>
> Perhaps not in billing but they certainly show which are the
> leading stations for 12+. The Katz Media Group uses the 12+
> in their national format averages. All numbers have
> statistical value one way or the other.
>
> Plus, the 12+ numbers are fun on these boards.
>
That's pretty much what it's all about. We need the 12+ numbers, so every one here can continue with the daily speculation of when The Point is going to flip, KLOL is going to flip, KIOL is going to give up, etc.

I think that KOVE is going to have a good book this period. I believe this is the first book for them under the new "Recuerdo" format. We shall see. Also figure that KODA takes the top spot from Magic 102. (Gotta love that Christmas music) <P ID="signature">______________
You can't kill rock-n-roll, it's here to stay
R.I.P. KEGL-Dallas & KLOL-Houston</P>
 
Yeah, I know.
I posted that mostly as a joke because it seems like every time the ratings come out, there is this discussion debating that actual value of the 12+ ratings.

> > > ...any predictions? Upsets or surprises?
> > >
> >
> > I predict that the 12+ numbers will mean nothing.
> >
>
>
> Perhaps not in billing but they certainly show which are the
> leading stations for 12+. The Katz Media Group uses the 12+
> in their national format averages. All numbers have
> statistical value one way or the other.
>
> Plus, the 12+ numbers are fun on these boards.
>
<P ID="signature">______________
Because you dance to disco but you still like rock.</P>
 
> > ...any predictions? Upsets or surprises?
> >
>
> I predict that the 12+ numbers will mean nothing.
>
If 12+ numbers do not mean anything, where are the numbers that do and where does one find those? Because it looks like my favorite station justs keeps getting worse every quarter.

Gotta love W&J, Wendy, OD and Fletch.

Apparently many others don't.
 
Those numbers are not available to us simpletons.

> If 12+ numbers do not mean anything, where are the numbers
> that do and where does one find those? Because it looks like
> my favorite station justs keeps getting worse every quarter.
>
>
> Gotta love W&J, Wendy, OD and Fletch.
>
> Apparently many others don't.
>
<P ID="signature">______________
Because you dance to disco but you still like rock.</P>
 
> > > ...any predictions? Upsets or surprises?
> > >
> >
> > I predict that the 12+ numbers will mean nothing.
> >
> If 12+ numbers do not mean anything, where are the numbers
> that do and where does one find those? Because it looks like
> my favorite station justs keeps getting worse every quarter.
>
>
> Gotta love W&J, Wendy, OD and Fletch.
>
> Apparently many others don't.
>
You are absolutely right, HairyMike. It's pretty disheartening to realize that we fought as hard as we did to get KLOL replaced, and this is the result of our labor. Lesson learned. I guess we'll just have to enjoy the station while we still can.<P ID="signature">______________
You can't kill rock-n-roll, it's here to stay
R.I.P. KEGL-Dallas & KLOL-Houston</P>
 
> That's pretty much what it's all about. We need the 12+
> numbers, so every one here can continue with the daily
> speculation of when The Point is going to flip, KLOL is
> going to flip, KIOL is going to give up, etc.
>
> I think that KOVE is going to have a good book this period.
> I believe this is the first book for them under the new
> "Recuerdo" format. We shall see. Also figure that KODA takes
> the top spot from Magic 102. (Gotta love that Christmas
> music)

In January extraps, KOVE was #4 in the market in 25-54 and #3 in 18-34.
 
Value of the 12+

> Yeah, I know.
> I posted that mostly as a joke because it seems like every
> time the ratings come out, there is this discussion debating
> that actual value of the 12+ ratings.

It is true that 12+ numbers mean squat to the actual billing of the station. The 12+ will not tell you specifically how a station is performing in its target demo or its ranking relative to other stations in that demo.
How a station performs in a given demo is how ad money is sold, so whatever ratings the advertisers use are the only ratings that truly matter because advertising is how FREE radio exists.

However, let's not undercut the value of the 12+. These aren't just numbers that were made up out of thin air. For the "simpletons," 12+ numbers are the most useful ratings. The average listener doesn't give a flip about whether The Box equaled its revenues from the previous month, lost clients, or gained 1,000's more dollars in McDonalds advertising.
People just want to know out of the total number of stations, 'where does my station sit?' 1? 12? 22?
It's a lot easier to say '#5 out of 30 stations' than '#2 18-49 or 18-34' (whatever, insert any demo here.)
Also, if we're being realistic, no station in the bottom half of the rankings is secretly doing stellar.
You're not going to look at the actual numbers for The Point and say "wow, I totally would never have guessed they were doing that well just from the 12+."
They're numbers look like (BLEEP) in the 12+ and are not insanely better in the real numbers.

KRBE is #5 overall and in the real trends and books, they are also at the top of their game.

Just my two cents.
 
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