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1210 WPHT-AM: What is wrong with the station in your view?

J

Jul

Guest
In your opinion, what is wrong with TalkRadio 1210 WPHT-AM in terms of their format, hosts, programming, etc. and what can they do to improve their ratings?
 
It is boring. Not sure what else to say. I understand that they are trying to find a talk niche that isn't conservative. I am not sure it is out there to be honest.
 
MDefl said:
It is boring. Not sure what else to say. I understand that they are trying to find a talk niche that isn't conservative. I am not sure it is out there to be honest.

It isn't out there.
 
Julius May said:
In your opinion, what is wrong with TalkRadio 1210 WPHT-AM in terms of their format, hosts, programming, etc. and what can they do to improve their ratings?
All the shows that I listened to on 1210 moved to 106.9.
 
MDefl said:
It is boring. Not sure what else to say. I understand that they are trying to find a talk niche that isn't conservative. I am not sure it is out there to be honest.

Boring is the perfect word. The best they have is Smerconish, and he's not as good now as he was when he was local and doing morning drive. The current morning lineup, Stagall then Giordano, is total dullsville. and the overall stationality (imaging, promos etc.) is piss poor. Local talk can hold its own against the syndicated behemoths (Glenn, Rush and Sean) but it has to be interesting/engaging -- and, as Jersey 101.5 teaches us -- locally proud. Somebody on City Avenue has to get off his/her corporate butt and PROGRAM the place.
 
agreed... same old stuff... rarely do they ever focus on Philly... live and local?? Possibly, but those brokered shows--epsecially the RESQ crap is dreadful
 
a successful talk radio show needs to have the listener say I cannot wait until the next day to see what happens on the show. WPHT does not offer this incentive to its listeners. for the most part the dayside hosts are boring and quite lacking in creativity. Evening is about the best time of the broadcast day. I know R'nel does 7-10 and there are rotating hosts after that but he and they seem to connect more than dayparts.
 
I agree with the poster who said that Smerconish was better on his morning show when it had a strong local component. And, I'm not local - I listened on my way to work in Western PA, when sunrise time allowed. There was a noticable change for the worse when Washington DC was added. Then, when it became syndicated (mostly in small markets), all the fun of the local component was gone. For a year, I subscribed to the mid-day show podcast & time shifted, listening the next morning. Eventually that became stale.

He is clearly talented and creative - and so, may be the test case that proves there is not a strong national audience for a moderate who treats guests and callers with respect. Too bad. I suppose it is necessary for success in the field to be cocky and ego-centric - which he is - but he does have some sense of humor about it. But then, every graduate of Lehigh, except me, is cocky and ego-centric.

PS
When I quit listening he still had his two sidekick producers. He was comfortable with them, but they became fawning and predictable - especially when the show was no longer Philadelphia-centric, and they had much less ability to contribute.
 
Nothing wrong with WPHT in my opinion as long as they have local personalities. 106.9 on the other hand is a mishmosh of the worst personalities in the business who all seem to share the same general ideology and have huge egos. 106.9 should be tagged with a new identifier, Complainer 106.9. The fact is people that listen to the type of talk on 106.9 generally speaking are more likely to have high blood pressure, feel the world is falling apart, spend more time in the hospital, and are overall more likely to be in poor health.

Listening to 106.9 is a prescription for a short life.
 
The problem with 1210 is the same as the problem with one of the lower Jersey stations 1020 AM WIBG. All of the hosts wind up sounding the same. I like Dom Giordano but there is no variety in the hosts or the topics. News, local and national, and all with the same spin though Smerconish does seem to be trying to disguise his liberalism under a cloak of phony centrism. His show has definitely gone down. They used to have a good host in Susan Bray, but so many of these stations have gone to all topical news, and all male and sorry but I think it is a mistake. It is hard for me to find people like Laura Ingraham or Monica Crowley unless I find a podcast.
The only way to get people to listen for extended periods, assuming they have time to listen, is to mix it up a little, have a little variety in voices and topics. Its too monotonous.
 
I agree Susan Bray was a breath of fresh air. WWDM-FM had a plethora of great talk show hosts like Win Moore, Dominic Giordano, Paul W Smith, Irv Homer, etc. That was a great talk station and what made it different was that there wasn't a constant rant against one political party. They talked about a variety of issues.

Sadly, today the airwaves are flooded with complainers via syndication. For three hours everyday listeners are subjected to national talk show hosts blasting a political party. It's the same thing everyday. It's not healthy for the listener and the listeners ends up having a bad attitude about life and people in general.

If you do listen to 106.9 FM get a dose of positive, good radio like LIFT FM, In fact, it would be great for you, your family and your life if you abandoned mean talk altogether and make LIFT FM your choice everyday.
 
JerseyBee said:
The only way to get people to listen for extended periods, assuming they have time to listen, is to mix it up a little, have a little variety in voices and topics. Its too monotonous.
Exactly. Monotonous and predictable. Why does it seem like every host is reading off the Drudge Report? When the listeners can do the same show prep as the host, who needs a talk show?
 
Well Josh, the ratings for IQ are now much higher than PHT. Now, tell me why revenues would be better for PHT.
 
What I can't figure out is why is Julius worried about a station that he's not even in the target demographic for ?
 
Qwert - it looks like PHT's pie is shrinking quickly. Unless 100% of the listeners are in the target demo, I doubt that it is helping them. I also highly doubt that they are doing well in that demo.

I think we could see a major shift in strategy at PHT before one would occur at IQ.
 
The audio is dreadful and gives me a headache. Compared to 990 WNTP, it's like listening to a home brew Part 15 attic experiment. Get Frank Foti or Bob Orban in to fix it.
 
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