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1210 WPHT programming changes

Why would they do that?

Mazzarelli sounds like he's Joe Pesci's illegitimate son! No pipes at all. That would be an impossible listen. Better to lease 6-9 out to syndication than to give that guy a show. This is supposed to be a top 10 market, not a theater in the Catskills!
 
trolleyk said:
A loser in the evening and a loser in the morning with pompous Smerconish.
I hate to admit it but I agree with you. WPHT will never duplicate the success that WCAU-AM had for 68 years in terms of its news, talk and sports programming despite a few mistakes that CBS made to WCAU-AM. WCAU-AM was and still will be better than WPHT.
 
Julius May said:
WPHT will never duplicate the success that WCAU-AM had for 68 years

Julius, WCAU was not a successful station. To the best of my knowledge, they were never that profitable (if at all). While I'm no fan of WPHT's "Sales Gone Wild" programming these days, I'll bet they're making more money than WCAU ever did.

Again, WCAU was not a successful station. I hope you can comprehend this. Hell, I miss the good ol' talk days of WWDB, but they weren't successful either. The world moves on, Julius. We either go with it or stagnate and "die."
 
Hell, I miss the good ol' talk days of WWDB, but they weren't successful either.

For a station that wasn't successful they sure held on for approximately 25 years. Granted, they may have seen their money demo dying off toward the end, but they shot themselves in the foot before they blew the place up.
 
They must be raking the money in with that brokered show with the cholesterol drug.

The doctor seems to be on all weekend, at all times. He competes with Smerconish for the most air time on that station.
 
My take is that if a person has something of their own to say—that is, they show they can think for themselves and not read from the DNC or RNC talking points—and can present their ideas in an energetic, coherent way, it makes for better talk radio than someone with the best “pipes” in the world spouting the same clichés over and over. On that front, I find Dr. Mazz interesting—and he and Smirconish provide some moderation to the lineup. They seem to think about each issue on its own merits, and whether I agree or disagree with them on a given topic, that earns my respect. As does letting callers who disagree have their say without ridicule, or even outright hostility. I also almost always pick local over syndicated for talk radio, as I enjoy the local spin on national stories and the forays into purely local topics. But hey, to each their own.

When it comes to WPHT vs, WCAU, it’s interesting to speculate about what would have happened without the intervening WOGL/WGMP phase….i.e., had they just segued into a more syndication-heavy talker. Maybe things would be different today—none of us really know. What most of us understand, though, that Julius steadfastly refuses to, is that 2007 is wholly different from 1987 or 1997 in many regards. What worked then from a business standpoint is irrelevant—it’s a different climate, different business reality.
 
BRNout said:
Why would they do that?

Mazzarelli sounds like he's Joe Pesci's illegitimate son! No pipes at all. That would be an impossible listen. Better to lease 6-9 out to syndication than to give that guy a show. This is supposed to be a top 10 market, not a theater in the Catskills!

Is that the 'Valedictorian' of WPHT? He's horrible.

"That mutter fadder!"
 
I thought starting next month XM 165 was going to simulcast on 1210 24/7?
 
Julius, WCAU was not a successful station. To the best of my knowledge, they were never that profitable (if at all).

Maybe you might want to say when in WCAU's history it wasn't a profitable station. I remember back in the late 60's early 70's when they had Jack McKinney, Dominic Quinn (he later left and went to WWDB) and a boat load of other quality major market talent back doing talk (before WWDB became a talk station, they had different calls then too). My assumption would be that they were profitable then. I'm sure prior to that in the 1930's- early 50's being a CBS O&O was a profitable time for WCAU with the CBS radio programming when network radio was still a profitable enterprise and radio was the family entertainment medium. Now granted once WWDB came on the scene things changed as DB became the more popular talker for some time, and since then WCAU/WPHT has struggled to find its niche in Oldies and now Talk/Sinatra/Informercial programming.

My guess is as with most AM's in any market (KYW being the notable exception) that they skew old and the youthful minded ad agencies and advertisers don't want an older demo, making WPHT have the same problem that most AM's have, getting enough spots to pay for their programming. Even in Canada, with the CBC, they moved many of their major market stations to FM so that they could attract the younger listener as those folks won't listen to AM (thus eliminating being able to hear CBC programming at night on 740 when WVCH powers down). It must be frustrating to have a flame thrower like WPHT and not be able to make money with it. WPHT has done what most talkers have done, gone to the bird for the most part to cut costs. Major Market talent is expensive. Even when they have local talent, it would appear most here don't like them.

Possibly one problem WPHT has is that Philly is not a conservative market (it's politics definitely leans towards the Democrats ) making most satellite talk not very popular as most of it is conservative and very Republican. I guess the question would be could Philly support a full time (day time parts that is) all live and local talker as WDEL has become in Wilmington and WBAL has become in Baltimore? Interestingly WDEL has a liberal talker in the morning and a conservative talker in the afternoon. WDEL has plenty of spots (they do have a sister FM (WSTW) that may make that possible). So could WPHT do what WDEL is doing and possibly be piggeyback in spots via their FM sister station WOGL?

Or is WPHT actually making more money by going to the bird as Wilmington's WILM did a year ago? WILM has only one daytime live and local talker and morning news, the rest is off the bird, similar to WPHT. Any thoughts.
 
Not having lived here all that long, I wonder if something along the lines of NJ101.5 was tried or thought of here. Was 96.5 pretty much a mainstream talker in its day?
 
In its heyday, WWDB was actually a rather liberal/progressive station. Dominic Quinn held down the conservative side in the mornings, Irv Homer the Lunatarian...excuse me, Libertarian perspective. Susan and the Bernies were rather liberal. The weekends did see some frothing right wing people like Tom Marr come on, but they were entertaining to listen to, at least.

When Rush was added to the DB lineup, it shook things up considerably. Billings during his timeslot went up, but the people he attracted to DB didn't like most of the rest of the station's hosts, and a lot of the long time fans didn't really care for Rush. So the station made more money in the short term, but at the cost of its original fans, which started the downhill trend.

Also remember that Rush was at his creative peak when DB took him on. The show started going downhill fast when it became the Bash Clinton Show, and he stopped poking fun at right wing lunacy, too.

The saddest thing about WWDB was that it was killed at exactly the wrong time. The biggest break for talk radio, the biggest numbers and the biggest billings, ran for the 36 days immediately following DB's flip to 80's. It might have survived if they had decided to wait just 48 hours before pulling the plug on talk.
 
WIBG1020 Christian News/Talk

As a radio veteran from the late 60's, we at WIBG1020 still believe that
ALL radio is local. That includes News/Talk. WIBG1020's rapid growth and
popularity in the Atlantic City-Cape May market is predicated on local
live talk and strong pro-active local news. Sure its easy to deliver
national satellite feeds, but its much more about talking all things local.. Issues that
affect listeners in the station service coverage area.

The "one-size-fits-all" corporate mentality of cookie cutter news/talk
has limited lasting strength, but to create interest in local issues,
local government, local personalities we believe is the key to local success.

The days of Christian "tape-to-transmitter"
radio stations and dollar a hollar broadcasting are limited. WIBG1020
with its strong morning host Harry Hurley, and its afternoon host
Seth Grossman, provide real local talk.. with real local personalities.

Weekends also are live and local with Chuck Betson and son Scott
with the Betson Sports Connection, and Dan Klein's South Jersey
Insider Program. Sure it takes work, but the satisfaction is more than worth it!
Also, we continue to move toward youthful hosts that, believe it or not,
encourage many more young people to participate in conservative news/talk.
Its about local content, and until more stations realize that,
radio will continue to be "vanilla".

And for Heaven's sake, corporate killed the animal by eliminating
local news departments. Its not about selling jingles, its about
marketing strong local content!

RB
 
In its heyday, WWDB was actually a rather liberal/progressive station. Dominic Quinn held down the conservative side in the mornings, Irv Homer the Lunatarian...excuse me, Libertarian perspective. Susan and the Bernies were rather liberal. The weekends did see some frothing right wing people like Tom Marr come on, but they were entertaining to listen to, at least.

When Rush was added to the DB lineup, it shook things up considerably. Billings during his timeslot went up, but the people he attracted to DB didn't like most of the rest of the station's hosts, and a lot of the long time fans didn't really care for Rush. So the station made more money in the short term, but at the cost of its original fans, which started the downhill trend.

Also remember that Rush was at his creative peak when DB took him on. The show started going downhill fast when it became the Bash Clinton Show, and he stopped poking fun at right wing lunacy, too.

The saddest thing about WWDB was that it was killed at exactly the wrong time. The biggest break for talk radio, the biggest numbers and the biggest billings, ran for the 36 days immediately following DB's flip to 80's. It might have survived if they had decided to wait just 48 hours before pulling the plug on talk.


This makes my point about WPHT and why possibly it isn't doing as well as it could as a talker in Philly. WWDB was more of a liberal/progressive formated station for the most part as noted in the post above. So that might be what WPHT would have to go to in order to be more successful in the city of brotherly love. That might explain why WNTP 990 Salem Radio Talk is doing even worse than WPHT. Frankly I like some of their shows Prager/Medved/ Bennett (unfortunately 990's signal isn't very strong in Wilmington so I can only pick it up in my car), but a liberal probably wouldn't like them again making that programming not very sellable in Philly.
 
The big difference is that WNTP is being programmed not from a business point of view, but an ideological one. Salem is pushing a hard-right point of view, pure and simple, and I wouldn't be surprised if they don't care if WNTP makes any money or not.

WPHT's ideological problem is not because of management, but mismanagement. They rely too heavily on satellite programming, which is almost entirely right-wing. If they were smart, their lineup would look something like this:

6-9 AM Smerconish
9-12 N Stephanie Miller
12-2 P Rush Limbaugh
2-6 PM Randi Rhodes
6-9 PM Dom Giordano
9-12 M Mike Malloy
12-2 A Bill O'Loofa
2-6 AM Coast To Coast AM

That would bring in listeners in Philly, from all viewpoints, and be a lot closer to what WWDB was, back when it was the last profitable talk station in Philly.
 
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