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1230 The Breeze-second to last WECK thread ever! ;-)

T

ThePickleReport

First hour so far starting with the 3pm sign-on.

Tom Petty-I Won't Back Down
Seals & Crofts-Summer Breeze
George Benson-Breezin'
????
Badfinger-Day After Day
Frank Sinatra-Summer Wind
Steve Winwood-Higher Love
Al Green-Tired Of Being Alone
Sade-Smooth Operator
Steely Dan-Babylon Sister

And I wouldn't bother putting in stop-sets unless you have commercials, IMHO.
 
Oy vey.

That mix sounds Godawful. This wouldn't do well on FM, what do they think it will do on AM?

I wonder how much Mr. Greene would have to get for Weck to break even on his investment.
 
Pickle...woulda just called the thread "The Breeze"....but bygones ;D

I might have to listen now (urgh)...but that set you present isn't dis-similar to what we did with WHAM back in the late 80's.
It is a VERY difficult format to program musically (help me out here Sherlock) in that you are twisting everything.

Would I attempt it again...not on your life...but apparently 1230 thinks they will breeze through it.

That's all, for now

HSBG
 
I don't think it's bad; reminds me a bit of "The Bridge" on Sirius/XM. I just wonder to myself if it will "move the needle" in a positive direction for WECK. It isn't light-years different than any format I've heard, and that could be good or bad depending on how you look at it. We'll see what the audience at-large thinks.
 
ThePickleReport said:
I don't think it's bad; reminds me a bit of "The Bridge" on Sirius/XM. I just wonder to myself if it will "move the needle" in a positive direction for WECK. It isn't light-years different than any format I've heard, and that could be good or bad depending on how you look at it. We'll see what the audience at-large thinks.
Click to expand...

I agree. We're hoping for some input on "which way the breeze should blow" :)

There's a bit of a crowdcasting element to what we're doing. When the website is up listeners will be able to submit song picks and let us know what they'd like to hear more/less.

Hope that helps!
 
Isn't the format similiar to WLGZ when it first signed on at 990 or 102.7? I forgot which. Or maybe that's when they were simulcasting.
I remember hearing Sinatra followed by Huey Lewis and the News
for example.
In fact, there was some threading on here some years back about
this very same thing.
But then 'LGZ hired some consultants to tell them to knock that off.
Although they still have Sinatra hour on Sunday mornings.
But I remember when Legends first came on their format was
allllll over the place.

Bill
 
As radio folks, I'm sure we place more emphasis on "trainwrecks" than the people listening at home do.  Afterall,
that's part of our job.

Sure, we want to make sure that the music flows as smoothly as possible from song to another and the segues aren't too jarring; and I'm sure Mr. Schuh will handle that to the best of his ability.

But as long as the tunes played are the songs that have high appeal to the target audience and they are arranged as stated above, that's the best a programmer can do relative to music. 

Has anyone here ever had a listener tell them, "Boy, that was a trainwreck"?   Probably not.  But, we know people push the button when they hear a song they don't like, a commercial that annoys them or a jock that doesn't fit their taste or talks too much.  As programmers, we are faced with minimizing tune-out in each of these situations.  Like I said, it's part of the job...it's what we do!

Note:  Relative to the "Breeze's" potential success...this post has nothing to do with AM band, signal limitations, external promotion/marketing, etc.
 
Dick, Dick, Dick!  A HUGE playlist is a BIG mistake.  A HUGE playlist that is "all over the road" is an even BIGGER mistake.  A HUGE playlist that is "all over the road" and contains music that is unfamiliar to most of your target audience is a HUGE, HUGE mistake that is not going to get you more than a one share either!

Better listen to your consultant!  I'm sure, with his experience with research and as a music programmer, he knows better!

Can you really afford to make the same mistake twice?  I think not!
 
I'm just a listener - not one of you "seasoned radio vets" although I've loved radio since building my first Cub Scout crystal set. BUT I gotta say - I dropped my XM subscription when Sirius merged in and dropped the one eclectic channel they had - one I listened to in the car and office all the time. Fine Tuning http://en.wikipedia.org/wiki/Fine_Tuning was a great mix of sound from light classic to some edgy rock, R&B to soul to country.

I don't think it's a BIG mistake - if you don't enjoy what you hear right now, by the time you think to punch the button, a piece is on that makes you remember something in the past OR present. I hope that I'm not alone in that eclectic taste category. It's the reason I listen to Legends when in the Rochester area - next song just might be that one that I haven't heard in years but want to hear now.

TopSound: So far, one listener likes where it is going - especially the listener participation. Good luck and fair winds to the Breeze. It beats the hell out of that last morning show with Tom D. trying to converse with the female moron who's been trying out for a month - her lack of knowledge on almost every topic they tried to discuss made it painful.
 
Also remember, this format is geared to listeners who are 30 and older. Yesterday, for example, I heard Bobby Darin's "Mack the Knife" followed by Sheryl Crowe's "Everyday Is A Winding Road." It worked for me. I like both songs, even though some 40 years separate the two tunes. But I could see how this might not work for the younger end of the WECK demo.

I like the fact that the playlist is going to be expansive. That's one of the reasons I don't listen as much to Classic Hits anymore. I'm tired of hearing the same songs. Granted, music on AM is a challenge in the year 2011. But I imagine I'll be connecting the WECK stream from the web to my stereo, and then sound quality will no longer be as much as an issue. Even in the car, though, if I hear a song I like, I'll probably stick with it.

I think another key to success will be Dick Greene adding at least two name personalities from Buffalo radio past -- one for mid-days and the other for PM drive. If he does that, this format just might attract listeners. And Tom Donahue, you now have a format that is perfect for bringing back your iconic "Saturday Night Oldies" show. How about it???
 
Philip_Airtime said:
Granted, music on AM is a challenge in the year 2011. But I imagine I'll be connecting the WECK stream from the web to my stereo, and then sound quality will no longer be as much as an issue. Even in the car, though, if I hear a song I like, I'll probably stick with it.
Click to expand...

The stream doesn't sound stereo to me. A stereo stream could extend the audience, but complicate the on-air processing. Then again, most streams aren't exactly what you'd call "high quality". That becomes really evident when you put it through a stereo system instead of cheap computer speakers.

Philip_Airtime said:
I think another key to success will be Dick Greene adding at least two name personalities from Buffalo radio past -- one for mid-days and the other for PM drive.
Click to expand...

Probably not as expensive as it sounds, but it still may be beyond the reach of Culver Communications with a serious note to support.

Philip_Airtime said:
And Tom Donahue, you now have a format that is perfect for bringing back your iconic "Saturday Night Oldies" show. How about it???
Click to expand...

Whoa. You've stepped into a minefield here. I'm not the one to explore the history of the "The Saturday Night Oldies" show in Buffalo, but I don't believe Tom founded that institution. There are some people out there who take pride in its creation, and consider all others pale imitations.
More importantly, a show like that really works best if it's done live. Anybody here willing to give up their Saturday nights, week after week, to try to re-establish that legacy?

One last thing: Legends in Rochester had one major advantage - an FM stereo signal. If WECK does any business, look for WHTT to adjust their playlist accordingly. Assuming, of course, that Cumulus doesn't come into town and blow WHTT up. Nothing that Cumulus might do would surprise me - including taking the call letters to a different market for one of their CHRs.
 
Philip_Airtime said:
Also remember, this format is geared to listeners who are 30 and older. Yesterday, for example, I heard Bobby Darin's "Mack the Knife" followed by Sheryl Crowe's "Everyday Is A Winding Road." It worked for me. I like both songs, even though some 40 years separate the two tunes. But I could see how this might not work for the younger end of the WECK demo.

I like the fact that the playlist is going to be expansive. That's one of the reasons I don't listen as much to Classic Hits anymore. I'm tired of hearing the same songs. Granted, music on AM is a challenge in the year 2011. But I imagine I'll be connecting the WECK stream from the web to my stereo, and then sound quality will no longer be as much as an issue. Even in the car, though, if I hear a song I like, I'll probably stick with it.
Click to expand...

If you agree with this gentleman, I think you'll enjoy our approach
 
I don't believe the stream is stereo, although I think my ears play tricks on me sometimes. I believe it was fed mono before because of the talk format. But it will be improved as soon as I can get to it. Anybody wanna help? :)

BTW, didn't Legends start out on AM only? I could be wrong...
 
I don't want to speak for Dick, but from my perspective, our internal metrics showed us with significantly more audience than for which we got credit. In some dayparts/demos we had about half of WBEN's cume, believe it or not. Unfortunately, not in the survey that counts.
 
SirRoxalot said:
Whoa. You've stepped into a minefield here. I'm not the one to explore the history of the "The Saturday Night Oldies" show in Buffalo, but I don't believe Tom founded that institution. There are some people out there who take pride in its creation, and consider all others pale imitations.
Click to expand...

I'm not sure who created "Saturday Night Oldies." But I would argue Tom Donahue is most closely associated with the franchise. He did shows on KB, WGR and WHTT that I know of. His show on KB attracted quite an audience from 2003 to 2006. You often heard requests from out of town listeners.

Agreed, would Tom be willing to give up his Saturday nights once again when he's already working ungodly hours as a morning host and then full-time college professor? Complicating this idea is WECK's continuing relationship with the Yankees and UB athletics. Many Saturday nights are already taken up by sports. And WECK's night-time signal would not attract the size of an audience that KB was able to. But I'm just saying a return of the oldies show is a possibility, given WECK's new format.
 
If you put the most attractive radio format one could program, on to WECK, who in-God's-name is gonna find it?

I don't care what is done with WECK. I cannot imagine ever seeing it crack a one-share again. period.

It is 2011 and we are talking about a low power AM that has ZERO buzz. ZERO. I mean, c'mon....FM stations with great signals would struggle in this situation...and that's even with a promotions budget!

Seriosuly, I see that situation as hopeless beyond repair. Hate to say it, but selling brokered time to the egomaniacs of the business community is truly the only way they're gonna pay the mortgage. GAME OVER.
 
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