B
bierkenstock
Guest
WHY SHOULD ANYBODY CARE ABOUT WAMS?
WAMS probably has more posts on this board than listeners. And except for some nostalgia for the Silver Age of AM Top 40 radio (the Golden Age was the era of Jack Benny and the Lone Ranger), why should anybody care?
OK, they've improved the signal. Now instead of a terrible signal, they have an adequate signal (but still unlistenable to all but radio fans over part of the Wilmington market). And it's still an AM signal. The Wilmington Market already has at least three FM Oldies stations (and probably any two of them can be received at any given location in the market area). This is a music station without local personalities. What does it matter if this station is in Wilmington? And why would anybody pick an AM station over an AM station playing essentially the same music?
WOGL 98.1 is the dominant Oldies station in Wilmington with better numbers than ANY AM station, and in the top 10. The next highest AM station (number 11) is WIP. We can expect WAMS to do even worse against OGL (poor AM signal v FM) than The Ticket does against WIP (decent local AM signal v out of town AM signal).
Wilmington has FM rim-shots that do OK in the market. Why doesn't WLVT 92.1 do more in Wilmington? The answer is: Why should they? Promotion in Wilmington costs money. Having a sales force in Wilmington costs money. They are making a profit in Cumberland County and that's a sure thing. Wilmington would be an expensive crap shoot. Even so, 92.1 has gone from nobody listens to hardly anybody listens. Their tiny audience is only significant as discussion fodder on this board.
The owner has demonstrated his inability to run a radio station. Why should anybody be rooting for him now? Some say he should promote the station. Promotion costs money and so far he has not been able or willing to spend money. Only one Wilmington radio station makes (or has made) any consistent or meaningful effort to promote itself. (Yes, THAT one!) So how is anybody, except for people on this board, going to know this station even exists?
WAMS probably has more posts on this board than listeners. And except for some nostalgia for the Silver Age of AM Top 40 radio (the Golden Age was the era of Jack Benny and the Lone Ranger), why should anybody care?
OK, they've improved the signal. Now instead of a terrible signal, they have an adequate signal (but still unlistenable to all but radio fans over part of the Wilmington market). And it's still an AM signal. The Wilmington Market already has at least three FM Oldies stations (and probably any two of them can be received at any given location in the market area). This is a music station without local personalities. What does it matter if this station is in Wilmington? And why would anybody pick an AM station over an AM station playing essentially the same music?
WOGL 98.1 is the dominant Oldies station in Wilmington with better numbers than ANY AM station, and in the top 10. The next highest AM station (number 11) is WIP. We can expect WAMS to do even worse against OGL (poor AM signal v FM) than The Ticket does against WIP (decent local AM signal v out of town AM signal).
Wilmington has FM rim-shots that do OK in the market. Why doesn't WLVT 92.1 do more in Wilmington? The answer is: Why should they? Promotion in Wilmington costs money. Having a sales force in Wilmington costs money. They are making a profit in Cumberland County and that's a sure thing. Wilmington would be an expensive crap shoot. Even so, 92.1 has gone from nobody listens to hardly anybody listens. Their tiny audience is only significant as discussion fodder on this board.
The owner has demonstrated his inability to run a radio station. Why should anybody be rooting for him now? Some say he should promote the station. Promotion costs money and so far he has not been able or willing to spend money. Only one Wilmington radio station makes (or has made) any consistent or meaningful effort to promote itself. (Yes, THAT one!) So how is anybody, except for people on this board, going to know this station even exists?