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1270 Wuco format change

WRPO-FM said:
They changed format again. Now all Spanish.
Click to expand...

So much for the oldies staying on "WQTT" (using the WDLR URL) FCC records still indicate the callsign as WUCO. ICS has their eyes on Columbus, not Union County. My deep gut feelings tell me there's something not right with ICS Holdings. I smell something rotten in Elsie-town.

BTW:
Did WUCO EVER resolve its tower and direction pattern issues. Did St. Gabriel ever purchase WVKO after selling WUCO?
 
Then what was the true oldies stream I heard there Saturday? I was in the Dublin area for several hours yesterday, all during the day, and forgot to check 1270. Fail on my part, but I'll see what I can hear from Buckeye Lake today.
 
So, is the stream on the "WQTT 1270" (wdlr1550.com) site airing ANYWHERE? What's 1550 airing?

The stream is local, as it has been. Just heard "AM 1270, Ohio's Greatest Oldies" and "True Oldies 1270" liners!

It wouldn't be the first station in the Columbus market to go streaming audio-only, with a nod to the liberal talk predecessor of St. Gabriel's WVKO/1580. :D
 
xmusicmatt said:
OhioMediaWatch said:
So, is the stream on the "WQTT 1270" (wdlr1550.com) site airing ANYWHERE? What's 1550 airing?
Click to expand...

Took a drive today and 1550 AM is airing spanish still.
Click to expand...

The same people that are programing 1550 are programing 1270.

BTW, when the station was LMAed by ICS Holdings, they mentioned they were going to program to Union County. For the last couple of months,
they have been soliciting programing changes for WUCO. It looks like they have decided to go Spanish and program to the Spanish speakers in
the Columbus area. Loos like they decided they couldn't make local programming for Union County work for them.
 
gabigley1 said:
xmusicmatt said:
OhioMediaWatch said:
So, is the stream on the "WQTT 1270" (wdlr1550.com) site airing ANYWHERE? What's 1550 airing?
Click to expand...

Took a drive today and 1550 AM is airing spanish still.
Click to expand...

The same people that are programing 1550 are programing 1270.

BTW, when the station was LMAed by ICS Holdings, they mentioned they were going to program to Union County. For the last couple of months,
they have been soliciting programing changes for WUCO. It looks like they have decided to go Spanish and program to the Spanish speakers in
the Columbus area. Loos like they decided they couldn't make local programming for Union County work for them.
Click to expand...

If they couldn't make local programming work for that market, I am wondering how hard they actually tried. There has to be enough going on in Marysville and Union County to stay local.
 
I don't know. Just a very dumb decision to get another spanish station.
Columbus area is completely void of 60s music now (I don't count classic rock 1039).

Chicago has the True Oldies on a big stick (well, Sears tower lol, even though it's 4000watts). Why not here?
 
schmave said:
gabigley1 said:
xmusicmatt said:
OhioMediaWatch said:
So, is the stream on the "WQTT 1270" (wdlr1550.com) site airing ANYWHERE? What's 1550 airing?
Click to expand...

Took a drive today and 1550 AM is airing spanish still.
Click to expand...

The same people that are programing 1550 are programing 1270.

BTW, when the station was LMAed by ICS Holdings, they mentioned they were going to program to Union County. For the last couple of months,
they have been soliciting programing changes for WUCO. It looks like they have decided to go Spanish and program to the Spanish speakers in
the Columbus area. Loos like they decided they couldn't make local programming for Union County work for them.
Click to expand...

If they couldn't make local programming work for that market, I am wondering how hard they actually tried. There has to be enough going on in Marysville and Union County to stay local.
Click to expand...
It's the same old story - nothing happens until someone sells something. Programmers don't make radio stations successful - salespeople do. No radio station can succeed without productive salespeople. There is plenty going on in Marysville and Union County, but you still have to have somebody who can sell it, which WUCO has never had. Good salespeople, especially ones who can sell local direct, are rare and seldom looking to go to a small rural AM to work for Mark Litton. Litton's only real option was to have Mexicans LMA it.
 
Clinton70 said:
I don't know. Just a very dumb decision to get another spanish station.
Columbus area is completely void of 60s music now (I don't count classic rock 1039).
Click to expand...
Well, not exactly. Adult Standards WMNI plays a fair amount of 60's music, although it's obviously far from a True Oldies kind of sound.
 
The only two stations that I could see going oldies/classic hits are wvko 103.1 or wink 107.1; but there signals are so bad it wouldn’t make a difference if they changed formats.
 
Nu_Roo_2 said:
Clinton70 said:
I don't know. Just a very dumb decision to get another spanish station.
Columbus area is completely void of 60s music now (I don't count classic rock 1039).
Click to expand...
Well, not exactly. Adult Standards WMNI plays a fair amount of 60's music, although it's obviously far from a True Oldies kind of sound.
Click to expand...

That is his point. Columbus now is devoid of a True Oldies kind of sound for the first time in almost two decades! Maybe we Oldies fan
were spoiled by having Oldies on two major sticks for almost a decade. Oldies was on 92.3 in the early 90s and then picked up by 97.1
when 92.3 dropped the format.
 
gabigley1 said:
The same people that are programing 1550 are programing 1270.
Click to expand...

Looks like I will have to eat my words.
Yesterday I saw Mr. Louis Orozco, the G.M. of 1550 AM, at the Columbus Latino Fest.
He tells me that are not programing Regional Spanish music on 1270 AM. That was speculation on my part. He did not answer his old emails back then.
The two persons who are programing 1270 at the moment are two Mexicans. They have an L.M.A. with the new owners of 1270 WUCO.
 
gabigley1 said:
That is his point. Columbus now is devoid of a True Oldies kind of sound for the first time in almost two decades! Maybe we Oldies fan
were spoiled by having Oldies on two major sticks for almost a decade. Oldies was on 92.3 in the early 90s and then picked up by 97.1
when 92.3 dropped the format.
Click to expand...

Yeah, the good ole days. But we don't have anything now, not even a weak AM oldies like Cincy.
I'm afraid they would throw too many 70s junk onto it too.
 
Now is the time to get a Micropower FM transmitter,website and an audiostream to bring the oldies back at least in this fashion. A WCOL tribute micropower station and website complete with the PAMS and TM jingles (if anybody has a copy of 'em!) Anybody out there with the money to do it?

As for WUCO...how about a bilingual website for its Hispanic listerners with some info on why the change was made to its present format? Almost sounds like La Que Buena 105 (WOJO) out of Chicago. Is this another sattellite format also?

The WQTT "site" is still streaming oldies in the meantime. Thank God for Gene Kirby's little micropower in Marysville playing oldies as well as managing WRPO Indian Lake....a little FM worth supporting (and deserving of an audiosteram for the rest of us oldies fans.)

http://www.wrpo-fm.com
 
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