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1280 WTMY -- the sun don't shine here

S

smedge2006

During local breaks on Business Talk Radio, you can hear a promo by the station manager inviting advertisers to "get in on the ground floor" of the "New WTMY", proclaiming that they're making WTMY a "more exciting" station with "more entertainment and news." The promo ends with the slogan -- "WTMY: Talking About Everything Under the Sun on the Suncoast." I tend to think a better motto would be "WTMY:Where the Sun Don't Shine".

Of course, talking about everything under the sun is a pandemic among brokered stations. Worse yet, though, is that it blurs the station's identity with that of "Sunny 1220", WSRQ-formerly-WIBQ. I would think the few Sarasotans who tune to AM other than 1450/1320 have enough trouble telling 1220 and 1280 apart as it is. Is this Polnet's idea of sales lead generation?
 
I think the former WIBQ will just have to work that much harder to differentiate itself; a task easily accomplished when taking on a "brokered programming" station.

No worries...

JD Clover
 
I think the former WIBQ will just have to work that much harder to differentiate itself; a task easily accomplished when taking on a "brokered programming" station.
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Both do a lot of brokering -- 1280 is just more brokered than 1220. 1220 is a highly confused station without a clear identity -- zigzagging from brokered health to Boortz to sports to Dr. Laura. Neither 1220 nor 1280 make the Arbitrons.
 
1490 in Bradenton and 1280 in Sarasota have just about destroyed their chances with advertisers. I get calls at my business weekly from a phone boiler room trying to sell me tagged psa's for $20.00 each. I keep telling them that none of those stations have anyone listening and if I really wanted to advertise on those stations, I bet I could have a :30 for about $4.00 each. Your usual dollah a hollah station. 1220 sounds like crap. Someone with some engineering brains needs to go and straighten out their audio. 96.5 the local LPFM sounds the same way. Must be same engineer. I know they both eminate from the cell tower at Beneva and Bahia Vista behind the former 1220 studio and transmitter site.
 
1490 in Bradenton and 1280 in Sarasota have just about destroyed their chances with advertisers. I get calls at my business weekly from a phone boiler room trying to sell me tagged psa's for $20.00 each. I keep telling them that none of those stations have anyone listening and if I really wanted to advertise on those stations, I bet I could have a :30 for about $4.00 each.
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I love that garbage! ;D "Drugs are bad because they hurt our children. Parents, be sure to tell your children that drugs are bad and to always tell you when they need a hug. This concerned message brought to you by the concerned folks at Jed's Auto Salvage, because they're concerned about the concerns of our community!"
 
smedge2006 said:
"Drugs are bad because they hurt our children. Parents, be sure to tell your children that drugs are bad and to always tell you when they need a hug. This concerned message brought to you by the concerned folks at Jed's Auto Salvage, because they're concerned about the concerns of our community!"
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::) ROFL. Radio copy written by the same moron who could barely deliver a book report in 7th grade: "This book was very good. I enjoyed reading this book. This book has a lot of words in it."

However it has not been fun to watch/hear this magical medium (from Mom n' Pop to the Evil Empire) destroy itself over the past 20+ years.... :'(
 
GOD! Does that copy blow. Don't forget the tag line: "They're on the air, because they care." I've always wanted to tag those out with: "They're on the air, because the check was good."

Don't even get me started on how much of a scam those things are. They not only rip off the poor saps who buy the spots thinking they're going to get TONS of exposure (which is a joke since these things run on stations like WTMY, WTAN, etc. - which have no audience), but they also hurt radio in general because the client, most likely, ends up with no response and the next time someone approaches them about advertising on radio, they'll come back with "I tried it and it doesn't work."
 
It's 12:31 on the WTMY clock at Leo's Reasonable Wrenching and Body Shop.."May WE have the next DENTS?"

A reminder from Selma and all the girls at "The Flaming Bone" BBQ..crusading for traffic safety!
 
More changes at WTMY -- Mancow mediocrity in the mornings (although mediocrity is a step up for 1280)
and the bizarre handle "Sarasota's Suncoast Station."

WTMY has also added a local Sarasota show -- the kind that gets all artsy-fartsy -- from 2 to 3 pm, directly competing with an almost identical one at the same time on WSRQ (1220).

It's funny how all local talk radio in Sarasota -- what little there has been over the years -- gets niched into this arts ghetto. Yeah, a lot of small affluent communities are havens of the arts, but they don't all wear it on their sleeves. They have real people who get worked up over local issues too. I could speculate on the reasons for this kind of programming, but I won't, other than to suspect it's more brokering at work by people who overestimate their talents.

Just bizarre. It seems all 1280 wants to do is take on 1220, when neither of them is enough of a success to even make the ratings. 1220 isn't even worth thinking about, much less worrying about. If 1280 really wants to improve itself, perhaps getting rid of Business Talk Radio and the survival-foods news from the Information Radio Network would be a better starting point...
 
You too, can have your own live and local radio show. For the princely sum of about $120.00 per hour, you will be on the air
 
Just to give you guys some accurate info out there WTMY 1280 only has 1 brokered show on Monday thru Friday and that is Levine in the morning from 7-9 am. Lara Ingraham is syndicated. Mancow is syndicated. Rochelle is a payed employee. Sherman is a payed employee. I am a payed employee. Weekends is a different story but ALL radio stations including the clear channel ones broker weekend shows in am. So what is the point of this thread then?
 
The point is brokered radio is slowly destroying talk radio, no matter who does it. Weekends and small stations are where radio should (have been) developing the talent of tomorrow, not prostituting itself to the appliance dealer who thinks he has a great radio voice and his "white goods" are compelling content. Now instead of getting paid to learn, any would-be future hosts have to PAY. Radio was already an economic nightmare for anyone trying to break in.

970 -- when it was a great live and local station -- NEVER did brokered shows from the time Jacor took over till just a few years ago.

Consultant Walter Sabo has a great explanation of how brokering screws up talk stations:

http://www.sabomedia.com/papers.php?id=11

I must say that 1280 has lately been sounding better than I would expect. Kudos for the increase in live and local content and the interaction between shows. But you're brokering in morning drive! And if you think what you're doing is garnering an audience... sneak a peek at the Arbitrons.
 
smedge2006 said:
The point is brokered radio is slowly destroying talk radio, no matter who does it. Weekends and small stations are where radio should (have been) developing the talent of tomorrow, not prostituting itself to the appliance dealer who thinks he has a great radio voice and his "white goods" are compelling content. Now instead of getting paid to learn, any would-be future hosts have to PAY. Radio was already an economic nightmare for anyone trying to break in.

970 -- when it was a great live and local station -- NEVER did brokered shows from the time Jacor took over till just a few years ago.

Consultant Walter Sabo has a great explanation of how brokering screws up talk stations:

http://www.sabomedia.com/papers.php?id=11

I must say that 1280 has lately been sounding better than I would expect. Kudos for the increase in live and local content and the interaction between shows. But you're brokering in morning drive! And if you think what you're doing is garnering an audience... sneak a peek at the Arbitrons.
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I read Sabo's article found in the link you provide, and I found it to be very interesting and informative.
 
sbe1 said:
You too, can have your own live and local radio show. For the princely sum of about $120.00 per hour, you will be on the air
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Yes that's right, for less than the cost of 60 seconds on some Tampa Bay radio stations.....
 
Isnt WTMY moving the studio to Main St. like 1220 did? Finally getting out of that dump at the transmitter site?
 
PhilRussell said:
Just to give you guys some accurate info out there WTMY 1280 only has 1 brokered show on Monday thru Friday and that is Levine in the morning from 7-9 am. Lara Ingraham is syndicated. Mancow is syndicated. Rochelle is a payed employee. Sherman is a payed employee. I am a payed employee. Weekends is a different story but ALL radio stations including the clear channel ones broker weekend shows in am. So what is the point of this thread then?
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I believe this man deserves an appropriate answer. If his stations schedule is indeed as he says it is, why throw his AM attempting to sound a little different if not better than others, under the bus?

And, yes, the "Say no to drugs" copy was a little less than thrilling, but its not a bad message: Stay off drugs until you reach adulthood, THEN listen to brokered stations with their "doctors" on the air shoving medicines not approved by even a witch doctor, down your gullet.
 
WTMY didn't move downtown because they wanted to. My goodness .. the cheap owner had to spend $50,000 (at least that's the rumor) to make the move. They were very content broadcasting from the shack with no potable (drinkable) water cause it was cheap. They were forced out by the Diosise of Venice who owned the property
 
Tell me about those "cheese nip" boiler rooms. They get these businesses to blow a couple hundred a pop. At a little AM in Ohio, we called on some folks who had bought them. At least one thought we was making a charitable contribution.
 
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