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12's 24-hour weather (in Spanish too?)

Is it so much to ask residents of arizona to learn and speak the english language. I don't see France translating everything in english now.



> See Friday's biz journal:
http://phoenix.bizjournals.> com/phoenix/stories/2006/01/02/newscolumn2.html?jst=cn_cn_lk
>
>
> Channel 12 is launching their 24-hour weather service.
> Also, in response to the strong Spanish-language station
> challenge in the Valley, 12 announced they will be providing
> Spanish translations for their 6:00 PM newscasts. Just the
> beginning of the changes ahead...
>
 
> Is it so much to ask residents of arizona to learn and speak
> the english language. I don't see France translating
> everything in english now.
>
>
I don't disagree with you, but this is the future for Phoenix and much of the Southwest and CA. It's not going to turn around at this point. Hispanic folks dominate the 18-49 demos in these markets and they like to hear their news and entertainment primarily in Spanish. Numbers and money talk. If Barbie and Ken news anchors can't chatter in Spanish they better book their tickets back to Iowa or North Dakota pronto.
 
> > Is it so much to ask residents of arizona to learn and
> speak
> > the english language. I don't see France translating
> > everything in english now.
> >
> >
> I don't disagree with you, but this is the future for
> Phoenix and much of the Southwest and CA. It's not going to
> turn around at this point. Hispanic folks dominate the
> 18-49 demos in these markets and they like to hear their
> news and entertainment primarily in Spanish. Numbers and
> money talk. If Barbie and Ken news anchors can't chatter in
> Spanish they better book their tickets back to Iowa or North
> Dakota pronto.
>

If Juanita and Jose news anchors can't speak the native language of the country their in and encourage their viewers to do so also, they better book their tickets back to Chihuahua and Sonora pronto.
 
> If Juanita and Jose news anchors can't speak the native
> language of the country their in and encourage their viewers
> to do so also, they better book their tickets back to
> Chihuahua and Sonora pronto.
>

"their in"? If you can't write in the native language of the country you're in, you should get out too.<P ID="signature">______________
Dave</P>
 
> > Is it so much to ask residents of arizona to learn and
> speak
> > the english language. I don't see France translating
> > everything in english now.
> >
> >
> I don't disagree with you, but this is the future for
> Phoenix and much of the Southwest and CA. It's not going to
> turn around at this point. Hispanic folks dominate the
> 18-49 demos in these markets and they like to hear their
> news and entertainment primarily in Spanish. Numbers and
> money talk. If Barbie and Ken news anchors can't chatter in
> Spanish they better book their tickets back to Iowa or North
> Dakota pronto.
>
Interestingly, I lived in San Antonio, which has the highest percentage of Hispanic people of any market in the US (except El Paso, I believe). While they had two strong Spanish language stations, studies showed that the vast majority of people watched at least one English speaking newscast.
 
> > > Is it so much to ask residents of arizona to learn and
> > speak
> > > the english language. I don't see France translating
> > > everything in english now.
> > >
> > >
> > I don't disagree with you, but this is the future for
> > Phoenix and much of the Southwest and CA. It's not going
> to
> > turn around at this point. Hispanic folks dominate the
> > 18-49 demos in these markets and they like to hear their
> > news and entertainment primarily in Spanish. Numbers and
> > money talk. If Barbie and Ken news anchors can't chatter
> in
> > Spanish they better book their tickets back to Iowa or
> North
> > Dakota pronto.
> >
> Interestingly, I lived in San Antonio, which has the highest
> percentage of Hispanic people of any market in the US
> (except El Paso, I believe). While they had two strong
> Spanish language stations, studies showed that the vast
> majority of people watched at least one English speaking
> newscast.
>
Yep, I agree that many Hispanics are going to watch English newscasts too. Although I think the Spanish stations are getting increasingly sophisticated these days at attracting and keeping their viewers. And as I mentioned, they have started to dominate the key 18-49 demo in the Southwest, and predictions are that Hispanics will be in the majority in Phoenix within 5 years. It will be interesting to see how the Nielsens shape up in the next year or two since the SL stations will be going head-to-head with the networks. I'm not saying for sure, but it might turn out that Phoenix just can't viably support 5 different channels offering English-only local newscasts in the future.
 
> > > Is it so much to ask residents of arizona to learn and
> > speak
> > > the english language. I don't see France translating
> > > everything in english now.
> > >
> > >
> > I don't disagree with you, but this is the future for
> > Phoenix and much of the Southwest and CA. It's not going
> to
> > turn around at this point. Hispanic folks dominate the
> > 18-49 demos in these markets and they like to hear their
> > news and entertainment primarily in Spanish. Numbers and
> > money talk. If Barbie and Ken news anchors can't chatter
> in
> > Spanish they better book their tickets back to Iowa or
> North
> > Dakota pronto.
> >
>
> If Juanita and Jose news anchors can't speak the native
> language of the country their in and encourage their viewers
> to do so also, they better book their tickets back to
> Chihuahua and Sonora pronto.
>

I think it's really the other way around. Most "Juanita and Jose" news anchors these days are usually very fluent in both English and Spanish. That's not the case with most English-speaking stations. Many anchors can't even pronounce our Spanish places and names correctly. Now that I think about it, their English often isn't so hot either. :)
In Phoenix, KPHO is the exception. Anchors Anaya and Dana are Spanish speakers and that's an asset. Let's not forget that this part of the country has centuries more Spanish/Latino heritage than English.
 
> > > > Is it so much to ask residents of arizona to learn and
>
> > > speak
> > > > the english language. I don't see France translating
> > > > everything in english now.
> > > >
> > > >
> > > I don't disagree with you, but this is the future for
> > > Phoenix and much of the Southwest and CA. It's not
> going
> > to
> > > turn around at this point. Hispanic folks dominate the
> > > 18-49 demos in these markets and they like to hear their
>
> > > news and entertainment primarily in Spanish. Numbers and
>
> > > money talk. If Barbie and Ken news anchors can't
> chatter
> > in
> > > Spanish they better book their tickets back to Iowa or
> > North
> > > Dakota pronto.
> > >
> > Interestingly, I lived in San Antonio, which has the
> highest
> > percentage of Hispanic people of any market in the US
> > (except El Paso, I believe). While they had two strong
> > Spanish language stations, studies showed that the vast
> > majority of people watched at least one English speaking
> > newscast.
> >
> Yep, I agree that many Hispanics are going to watch English
> newscasts too. Although I think the Spanish stations are
> getting increasingly sophisticated these days at attracting
> and keeping their viewers. And as I mentioned, they have
> started to dominate the key 18-49 demo in the Southwest, and
> predictions are that Hispanics will be in the majority in
> Phoenix within 5 years. It will be interesting to see how
> the Nielsens shape up in the next year or two since the SL
> stations will be going head-to-head with the networks. I'm
> not saying for sure, but it might turn out that Phoenix just
> can't viably support 5 different channels offering
> English-only local newscasts in the future.
>
Phoenix is certainly unique in having 5 stations with full newsrooms. Usually, the most a city will have is 4 and usually the 4th one is a smaller newsroom. However, I would note that San Antonio has 3 network affiliates plus an up and coming Fox affliate with am and pm newscasts along with 2 Spanish speaking stations. Since Phoenix is a much larger market, maybe we will sustain 5 English speaking newscasts. We will just have to see...
 
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