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1310 The Ticket Announcing Changes

TheRover

TheRover

I haeard a spot the other night on 1310 about the new year and time to "change underwear", etc.

Changes are coming, but I didn't catch the "when".<P ID="signature">______________
1968-1978 -- THE "GOLDEN AGE" OF ALBUM ROCK MUSIC . . .
In spite of Disco and Top 40 in that period,
it yielded the "Motherload" of Great Album Rock Releases
--Enough for a Lifetime-- :) :) :)</P>
 
> I haeard a spot the other night on 1310 about the new year
> and time to "change underwear", etc.
>
> Changes are coming, but I didn't catch the "when".


They should update their marketing too. I saw a sports brief on FOX4 about
Parcells that showed a Ticket remote, and their banner had 1310
along with "1700 AM" and "104.1 FM." Hmmmm...
 
> > I haeard a spot the other night on 1310 about the new year
>
> > and time to "change underwear", etc.
> >
> > Changes are coming, but I didn't catch the "when".
>
>
> They should update their marketing too. I saw a sports
> brief on FOX4 about
> Parcells that showed a Ticket remote, and their banner had
> 1310
> along with "1700 AM" and "104.1 FM." Hmmmm...
>
Maybe a format change!!
 
> >
> Maybe a format change!!
>

This is the 6th highest billing station in Dallas. Hardly a cnadidate for a a format change. It is #2 25-54 men, and #1 35-44 men and 35-64 men.
 
Billing (was Re: 1310 The Ticket Announcing Changes)

> This is the 6th highest billing station in Dallas. Hardly a
> cnadidate for a a format change. It is #2 25-54 men, and #1
> 35-44 men and 35-64 men.

What are the D/FW billing rankings?
 
Re: Billing (was Re: 1310 The Ticket Announcing Changes)

> > This is the 6th highest billing station in Dallas. Hardly
> a
> > cnadidate for a a format change. It is #2 25-54 men, and
> #1
> > 35-44 men and 35-64 men.
>
> What are the D/FW billing rankings?

WBAP, KKDA, KPLX, KLUV, KRLD, KTCK, KVIL, KSCS, KDMX, KHKS, KLTY. This is 2004. 2005 final numbers are not published. I think you can see a couple of stations which will have changed significantly in 2005. But, also, keep in mind that billing changes trail ratings changes by a half year at the least.
 
Re: Billing (was Re: 1310 The Ticket Announcing Changes)

> > > This is the 6th highest billing station in Dallas.
> Hardly
> > a
> > > cnadidate for a a format change. It is #2 25-54 men, and
>
> > #1
> > > 35-44 men and 35-64 men.
> >
> > What are the D/FW billing rankings?
>
> WBAP, KKDA, KPLX, KLUV, KRLD, KTCK, KVIL, KSCS, KDMX, KHKS,
> KLTY. This is 2004. 2005 final numbers are not published. I
> think you can see a couple of stations which will have
> changed significantly in 2005. But, also, keep in mind that
> billing changes trail ratings changes by a half year at the
> least.
>

I understand that a one-min spot on Hal Jay's AM show on WBAP costs $2,000. Once upon a time, a 30-sec spot on KVIL during Chapman's show in the 1980s commanded $3,000.
 
>I can only imagine the changes in store for the entire Susquehanna operation once Cumulus and the vulture capital firms involved get into the operations. You bet changes are in the wind...on all of their operation, people and stations!


I haeard a spot the other night on 1310 about the new year
> and time to "change underwear", etc.
>
> Changes are coming, but I didn't catch the "when".
>
 
Re: Billing (was Re: 1310 The Ticket Announcing Changes)

> WBAP, KKDA, KPLX, KLUV, KRLD, KTCK, KVIL, KSCS, KDMX, KHKS,
> KLTY. This is 2004. 2005 final numbers are not published. I
> think you can see a couple of stations which will have
> changed significantly in 2005.

But what did each bill?

Please post it, or just point us to a Web site that publishes this information.
 
Re: Billing (was Re: 1310 The Ticket Announcing Changes)

> > WBAP, KKDA, KPLX, KLUV, KRLD, KTCK, KVIL, KSCS, KDMX,
> KHKS,
> > KLTY. This is 2004. 2005 final numbers are not published.
> I
> > think you can see a couple of stations which will have
> > changed significantly in 2005.
>
> But what did each bill?
>
> Please post it, or just point us to a Web site that
> publishes this information.

It's not posted or published, as far as I know.

The reange is $27 to $19 million on the stations listed.
 
Re: Billing (was Re: 1310 The Ticket Announcing Changes)

> > > > This is the 6th highest billing station in Dallas.
> > Hardly
> > > a
> > > > cnadidate for a a format change. It is #2 25-54 men,
> and
> >
> > > #1
> > > > 35-44 men and 35-64 men.
> > >
> > > What are the D/FW billing rankings?
> >
> > WBAP, KKDA, KPLX, KLUV, KRLD, KTCK, KVIL, KSCS, KDMX,
> KHKS,
> > KLTY. This is 2004. 2005 final numbers are not published.
> I
> > think you can see a couple of stations which will have
> > changed significantly in 2005. But, also, keep in mind
> that
> > billing changes trail ratings changes by a half year at
> the
> > least.
> >
>
> I understand that a one-min spot on Hal Jay's AM show on
> WBAP costs $2,000. Once upon a time, a 30-sec spot on KVIL
> during Chapman's show in the 1980s commanded $3,000.
>
Back in the 80's stations programmed to listeners and served a community,not advertising agencies or CONsultants.
 
Re: Billing (was Re: 1310 The Ticket Announcing Changes)

> > I understand that a one-min spot on Hal Jay's AM show on
> > WBAP costs $2,000. Once upon a time, a 30-sec spot on
> KVIL
> > during Chapman's show in the 1980s commanded $3,000.
> >
> Back in the 80's stations programmed to listeners and served
> a community,not advertising agencies or CONsultants.


There is literally no change today. Stations look for an audience group to serve (if they do not "serve" a group, why would anyone listen?) and tried to make that group as large as possible. Then they priced ads appropriately for the audience size, and went out to sell to advertisers.

This model was true in 1925 or 1955 or 1985 or today.

Society and technology have changed, A station can no longer get 20 shares, a $1000 cash contest pales against $300 million dollar Super Lotto drawings, and the interest in "crazy DJs" has changed. Radio is more segmented, and, therefore, more targeted.

But stations that seved a large and defined listener group prosper. Those that do not switch format.
 
Re: REAL AM DRIVE SPOT COSTS

>
> I understand that a one-min spot on Hal Jay's AM show on
> WBAP costs $2,000. Once upon a time, a 30-sec spot on KVIL
> during Chapman's show in the 1980s commanded $3,000.
>
A :60 live spot by Hal Jay once per show can be had for less than $700 per spot on an annual contract. Ron Chapman's price never exceeded $800 during his tenure and was around $650 when he left.
 
Re: Billing (was Re: 1310 The Ticket Announcing Changes)

> Back in the 80's stations programmed to listeners and served
> a community,not advertising agencies or CONsultants.
>

Programs to ad agencies and Con-sultans......

Serves..... The Stockholders.... who in turn serve Dollars.
It's a very comfy situation......

UNLESS YOU'RE A LOVER OF MUSIC, more than give-aways, and trash talk...<P ID="signature">______________
1968-1978 -- THE "GOLDEN AGE" OF ALBUM ROCK MUSIC . . .
In spite of Disco and Top 40 in that period,
it yielded the "Motherload" of Great Album Rock Releases
--Enough for a Lifetime-- :) :) :)</P>
 
During the Dunham and Miller with Gordo Morning Drive Show tomorrow 1-12-2006 during the 7 o'clock hour (from 6:50 break to 8:05 break) they are going commercial free. I wonder how that works out, they mentioned that thier clients/sponsors approved of this, and they also mentioned that they are not going to load down the rest of the show with spots to make up for the commercial free hour.
 
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