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1330 AM?

I remember, decades ago, when someone commented that WELW's owner (The Somiche's?) practically had a license to print money. That's how successful the station was.
That was always my impression. They cut through the Cleveland clutter and carved a niche that gave them both listeners and advertisers.

As with everything, things change.
 
Flipping to primarily oldies in the late 90s/early 00s and bringing on some big names in Cleveland radio for a rimshot AM station was a head scratcher in the biz, but it worked for a while.

When they experimented with simulcasting on WDLW on the west side then rerunning "live" programs on the weekends was about the time I think the cash cow was dying off. Not long after that they flipped to talk radio off the satellite and never really recovered.
 
A local advertising executive name Laurie Goldstein owned the station at one time, perhaps during 1969 when WIXY and its weak signal became the only Top 40 AM station in Cleveland after WHK in 1967 and WKYC in January of 1969 went MOR. I believe Ken Otstot was the GM.
They filled a niche, the little train that could. with Ted Alexander, Chris Quinn, Len Anthony, Tony Rittner, et al, and Chris got a couple gold records for breaking songs like Steam's hit, "Na Na, Hey Hey, Goodbye" and others.
They began to falter when they bought 107.9 to become fulltime Top 40 and then suddenly switched to Country in 1971 to take on the area's only country station, WSLR 1350, but on FM. It was bad timing for country on FM, and it was the end when WHK went country in 1974.
WHLO legend Todd T. Taylor was the last country PD at WELW-FM who was again ahead of his time but spot on when he introduced country sounding pop songs into the playlist, like Judy Collins, "Someday Soon", CSNY, "Teach Your Children" and others. That was a predictor for the pop country boom after the movie Urban Cowboy hit, but that was too late for WELW-FM which dropped country to fall back on beautiful music in the fall of 1974. under GM Nick Frunzi who came from Philadelphia and changed the call sign to WDMT, for "dynamite".
 


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