I know the brand name is a play on sister station WWL, but the first thing I thought about when I read this story was the now-defunct talk station in Washington known as "3WT."
As for "3WL," it's going to have local talk, mixed with NBC Sports Radio programming and a daily food show.
I give it six months.
http://radioinsight.com/blog/headlines/85159/entercom-to-launch-3wl-new-orleans/
As for "3WL," it's going to have local talk, mixed with NBC Sports Radio programming and a daily food show.
I give it six months.
http://radioinsight.com/blog/headlines/85159/entercom-to-launch-3wl-new-orleans/