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14 STATION GROUP PULLS STATIONS FROM (ADD ZAPPER) DISH

Darth_vader said:
And those of us with VCRs have been doing it for even longer yet; many fancier VCRs can do it automatically and I don't recall the ma$$ media making as big a fuss about that as they have concerning DVRs. Exactly identical in concept, but I guess to the industry, the fact that one's "digital" (what does that word even mean any more?) and the other isn't must make all the difference.
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Again, I would suggest the difference is that with Hopper, you're paying someone to zap the commercials for you.
 
ansky212 said:
Has anyone actually bought something because of what they saw and remembered being advertised in a TV commercial? I honestly can't say that I have. I'm wondering how advertisers can gaugue a commercial's effectiveness.

With that said, I think it's just a matter of time before we start seeing commercials embedded within programming. You might be watching Law & Order and see a "bug" for Coke pop up in the corner, or maybe see something scrolling along the bottom of the screen. This will ultimately be the only way advertisers can reach viewers.
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That's been happening for some time. I remember FOX doing that a few years ago for some theatrically released movie.
 
rgseark2009 said:
ansky212 said:
Has anyone actually bought something because of what they saw and remembered being advertised in a TV commercial? I honestly can't say that I have. I'm wondering how advertisers can gaugue a commercial's effectiveness.

With that said, I think it's just a matter of time before we start seeing commercials embedded within programming. You might be watching Law & Order and see a "bug" for Coke pop up in the corner, or maybe see something scrolling along the bottom of the screen. This will ultimately be the only way advertisers can reach viewers.
Click to expand...

That's been happening for some time. I remember FOX doing that a few years ago for some theatrically released movie.
Click to expand...
Pardon my reading comprehension. You're not referring to the gag in The Simpsons Movie, are you?
 
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