The amazing thing about WMEX was that, in those pre-FM days, they had some of the best ratings in town. Goes to show two things: 1) AM radios were better in those days when it came to eeeking out weaker signals and stations sandwiched between stations and 2) there were really only two stations playing rock music in all of Boston in those baby boom years of 1963-1967, WBZ and WMEX (WCOP was a third, but changed format about '63). Plus, WBZ ran a talk show ("Contact") in the early evening, and WMEX ran Williams-Glick from 10PM, so during those times, there was only ONE station playing rock in all of Boston! And this is during the baby boom era when teenagers were everywhere.
The fascinating thing about WMEX was the talent and station production. Arnie Ginsburg, Larry Lujack, Larry Justice, Jerry Williams, Larry Glick, Charlie Tuna, Dan Donovan (the one that landed in Minneapolis for years under the same name), JJ Jeffery (as Melvin X. Melvin), Ron Robin, I could go on. The production was fast and furious with reverb, chimes, all kinds of stagers and drops. Mac Richmond, the owner, was a lunatic, but he sure knew how to make chicken salad out of chicken sh--.