1520

[jmtillery]

There is quite a difference in 98.5 FM and 1520 on the AM dial though.

Not entirely. It's the same principle...

 

[ok walters]

There is quite a difference in 98.5 FM and 1520 on the AM dial though.

Not entirely. It's the same principle...

Huge difference. A 100,000 watt mid-dial FM with a 1000 foot tower is a far cry from a 5000 watt AM high on the dial with almost no night signal. You have many format options with the FM signal, from country to talk to rock to whatever. Your options on the 1520 AM are very limited, as is the audience demographic due to it being AM. Which one would you rather promote? Which station has the best chance of success and long term profitability?

The only thing similar between these two is that they are both radio stations and both ran religious programming - everything else is completely different.

 

[jmtillery]

There is quite a difference in 98.5 FM and 1520 on the AM dial though.

Not entirely. It's the same principle...

Huge difference. A 100,000 watt mid-dial FM with a 1000 foot tower is a far cry from a 5000 watt AM high on the dial with almost no night signal. You have many format options with the FM signal, from country to talk to rock to whatever. Your options on the 1520 AM are very limited, as is the audience demographic due to it being AM. Which one would you rather promote? Which station has the best chance of success and long term profitability?

The only thing similar between these two is that they are both radio stations and both ran religious programming - everything else is completely different.

I've come to realize you will disagree with every post I make regardless of what I write and regarldess of my opinion, so on that note we can agree to disagree. It's happened, so far, on every post I have made that you take the time to comment. You have yet to agree with anything I have ever posted, and although I may not be 100% correct on every issue, I'm not incorrect 100% of the time as you make me out to be. I think positively while you comment negatvely. That is a fact.

Although you are correct there are technical differences between the two stations resulting in various pros and cons in comparison and constrast to each other, in principle it is the SAME thing, and that is the point I was making.

A post was made that said because 1520 was known as a religious channel for years, for this reason alone, no other other format will work on that frequency. Nothing was said that it would not work because it's a medium powered high dial position AM, directional, limited signal or any other reason in that post. Hence, my comment that the fact that 1520 was previously known as a religious channel will not, in and of itself, prevent 1520 from succeeding with any other format. There may be other reasons, such as the technical reasons you mentioned, that may prevent or limit a successful operation, but the lone fact that the station was previously a religious station, and no other reason factored in, will not necessarily prevent the station from being a true success. That was my point as I was addressing the comment posted addressing the one comment made.

And, I still maintain and stand by my professional opinion that 1520 may do well within its limited coverage area in North Orlando. That isn't to say I believe it will be another WDBO by a long shot. But I do believe, if promoted, sold and managed correctly, it will have some success. END OF STORY!

 

[ok walters]

There is quite a difference in 98.5 FM and 1520 on the AM dial though.

Not entirely. It's the same principle...

Huge difference. A 100,000 watt mid-dial FM with a 1000 foot tower is a far cry from a 5000 watt AM high on the dial with almost no night signal. You have many format options with the FM signal, from country to talk to rock to whatever. Your options on the 1520 AM are very limited, as is the audience demographic due to it being AM. Which one would you rather promote? Which station has the best chance of success and long term profitability?

The only thing similar between these two is that they are both radio stations and both ran religious programming - everything else is completely different.

I've come to realize you will disagree with every post I make regardless of what I write and regarldess of my opinion, so on that note we can agree to disagree. It's happened, so far, on every post I have made that you take the time to comment. You have yet to agree with anything I have ever posted, and although I may not be 100% correct on every issue, I'm not incorrect 100% of the time as you make me out to be. I think positively while you comment negatvely. That is a fact.

Although you are correct there are technical differences between the two stations resulting in various pros and cons in comparison and constrast to each other, in principle it is the SAME thing, and that is the point I was making.

A post was made that said because 1520 was known as a religious channel for years, for this reason alone, no other other format will work on that frequency. Nothing was said that it would not work because it's a medium powered high dial position AM, directional, limited signal or any other reason in that post. Hence, my comment that the fact that 1520 was previously known as a religious channel will not, in and of itself, prevent 1520 from succeeding with any other format. There may be other reasons, such as the technical reasons you mentioned, that may prevent or limit a successful operation, but the lone fact that the station was previously a religious station, and no other reason factored in, will not necessarily prevent the station from being a true success. That was my point as I was addressing the comment posted addressing the one comment made.

And, I still maintain and stand by my professional opinion that 1520 may do well within its limited coverage area in North Orlando. That isn't to say I believe it will be another WDBO by a long shot. But I do believe, if promoted, sold and managed correctly, it will have some success. END OF STORY!

You didn't mention that there were any other factors - you said that the format switch had "no effect whatsoever" at WKTK, a full power mid dial FM, in response to someone questioning whether a format change would work at 1520. I said that it was a bad comparison, and it is as there are other factors such as band and dial position, power, and night signal. There is never a situation where there are no other factors involved, so the statement that it worked at WKTK has no connection to 1520 at all. Someone questioned whether a format change will work and you compared apples and oranges - then got your panties in a bunch when you were questioned. You even threw in a "professional opinion" blast - right after you added the other factors that I had mentioned as being the rest of the story.

Your statement of me disagreeing with you every time is not a "fact" as you claim. I have questioned some of your statements and you have responded with your opinion - I thought that is what message boards are for. I respect your opinion and experience, and have no reason to disagree with you as I don't know you. Judging by your holier than thou attitude though, I don' think I want to know you.

 

[ShadowFan]

New Calls: now WBZW..for The Biz.

 

[Mike Sheridan]

Why do we need all these little stations that have no hope of making it, clogging up the band. There are only 2 stations that should be on 1520 KOKC (was KOMA) and WWKB (was WKBW), those are the only two stations that need to be on 1520. I'd like to see fewer but more successful stations on the air.

 

[Fortner1073]

Theres a station on 1520?

 

[jmtillery]

Why do we need all these little stations that have no hope of making it, clogging up the band. There are only 2 stations that should be on 1520 KOKC (was KOMA) and WWKB (was WKBW), those are the only two stations that need to be on 1520. I'd like to see fewer but more successful stations on the air.

The reason 1520 was authorized in 1964 is because the FCC was creating post World War II local radio services to smaller communities such as Apopka. And although Apopka had some radio service from Orlando in the '60s, it didn't have its own station till the original WTLN on 1520 went on the air. Keep in mind this was long before FM "came of age", so back then smaller communities depended on these lower powered, higher dial position, AM stations for local news, weather, information and community event news. Basically a new station's frequency and power was (and still is) determined by whatever an engineer could (can) "wedge in" or "shoe horn" in any specific area.

Interestingly, what is now WPYO-FM 95.3 Maitland was originally assigned to Sanford although that frequency never went on the air as a Sanford station. The Moffit family filed a petition to move the frequency assignment in 1968 from Sanford to Apopka to become WTLN-FM. It remained an Apopka station till Cox Radio acquired and moved it to downtown Orlando with a COL change to Maitland a few years ago.

 

[jmtillery]

There is quite a difference in 98.5 FM and 1520 on the AM dial though.

Not entirely. It's the same principle...

Huge difference. A 100,000 watt mid-dial FM with a 1000 foot tower is a far cry from a 5000 watt AM high on the dial with almost no night signal. You have many format options with the FM signal, from country to talk to rock to whatever. Your options on the 1520 AM are very limited, as is the audience demographic due to it being AM. Which one would you rather promote? Which station has the best chance of success and long term profitability?

The only thing similar between these two is that they are both radio stations and both ran religious programming - everything else is completely different.

I've come to realize you will disagree with every post I make regardless of what I write and regarldess of my opinion, so on that note we can agree to disagree. It's happened, so far, on every post I have made that you take the time to comment. You have yet to agree with anything I have ever posted, and although I may not be 100% correct on every issue, I'm not incorrect 100% of the time as you make me out to be. I think positively while you comment negatvely. That is a fact.

Although you are correct there are technical differences between the two stations resulting in various pros and cons in comparison and constrast to each other, in principle it is the SAME thing, and that is the point I was making.

A post was made that said because 1520 was known as a religious channel for years, for this reason alone, no other other format will work on that frequency. Nothing was said that it would not work because it's a medium powered high dial position AM, directional, limited signal or any other reason in that post. Hence, my comment that the fact that 1520 was previously known as a religious channel will not, in and of itself, prevent 1520 from succeeding with any other format. There may be other reasons, such as the technical reasons you mentioned, that may prevent or limit a successful operation, but the lone fact that the station was previously a religious station, and no other reason factored in, will not necessarily prevent the station from being a true success. That was my point as I was addressing the comment posted addressing the one comment made.

And, I still maintain and stand by my professional opinion that 1520 may do well within its limited coverage area in North Orlando. That isn't to say I believe it will be another WDBO by a long shot. But I do believe, if promoted, sold and managed correctly, it will have some success. END OF STORY!

You didn't mention that there were any other factors - you said that the format switch had "no effect whatsoever" at WKTK, a full power mid dial FM, in response to someone questioning whether a format change would work at 1520. I said that it was a bad comparison, and it is as there are other factors such as band and dial position, power, and night signal. There is never a situation where there are no other factors involved, so the statement that it worked at WKTK has no connection to 1520 at all. Someone questioned whether a format change will work and you compared apples and oranges - then got your panties in a bunch when you were questioned. You even threw in a "professional opinion" blast - right after you added the other factors that I had mentioned as being the rest of the story.

Your statement of me disagreeing with you every time is not a "fact" as you claim. I have questioned some of your statements and you have responded with your opinion - I thought that is what message boards are for. I respect your opinion and experience, and have no reason to disagree with you as I don't know you. Judging by your holier than thou attitude though, I don' think I want to know you.

Actually, although pragmatic and direct, I thought my original comment was cordial. I am very direct and "to-the-point" in my communication, and, perhaps, you mistook my directness as hostile. I assure you it was not and was never intended to be anything other than informative as well as my way of acknowledging an observation on my part. It appears you needlessly took offense to my statement although it was never my intent to offend you. For that reason, I offer my humble apology.

Another thing to consider is we both are thinking completely differently mainly because you and I are viewing the same situation from a different perspective. It isn't a matter of who is right and who is wrong. The fact is we are both correct. We are just seeing things from a different point of view. By way of example, if I were to show you the palm of my hand with the back side facing me, and I were to ask you to describe exactly what you see, you would give a completely different description of my hand than the description I would give. In this example, we would both be correct. We are simply viewing the same subject (my hand) from a different perspective. The same principle and concept applies with any subject, including radio.

Additionally, if you will re-read your above reference response, you will note that you reinforced my belief in my original statement in that you disagree with my comments. It's no problem, but now you just disagreed with me about disagreeing with me. This isn't meant to be anything other than an observation and nothing more.

And, yes, I agree that this is a discussion board intended for radio and radio related discussion. And Although you have an absolute right to your own opinion, and I willl support your right to exercise it, your "challenges" are taken as critical and non-constructive. I say that because, although we can all agree, for the most part, all the reasons you have given that will contribute to a station's failure, you have yet to offer a viable solution. This is what I was attempting to motivate you to do in previous posts - offer a solution. You've been very critical of my own professional opinion (and, yes, I do have one, same as you. Afterall I have been directly involved in this crazy industry we call radio for over 34-years so, hopefully and expectedly, I would have some kind of a professional opinion. I suspect you have been in the business as long or longer than I have, so I also acknowledge and respect your own professional opinion) especially where it concerns 1520, so, please, take a moment to offer your own professional opinion regarding what you believe 1520's highest and best use may be? I'm sure you have ideas of what you believe will work better on WBZW if you believe the current business format will not raise 1520 to its peak performance. I am quite interested and curious as to what your ideas may be.

 

[ok walters]

"For years WRYO was known as a religious station, but that had absolutely no negative effect whatsoever on the success that 98.5 WKTK Gainesville-Ocala has experienced since it's WRYO Heavenly Sounds Radio days."


This is the statement that I originally responded to. I feel that it is not as simple as "it worked over here so it should work over there" as every situation is different, sometimes very different like this one is comparing a max power FM to a high dial AM in another market.

If you review most of the posts on a discussion board thread, they rarely agree as there is little to discuss when everyone agrees. You spin that into me always disagreeing with you. Maybe when I agree I should always post something so you know it is happening and you don't get a complex.

I have no interest in discussing 1520's best options going forward - that would just be another thing we may disagree on and we apparently don't need to go there.

 

[jmtillery]

"For years WRYO was known as a religious station, but that had absolutely no negative effect whatsoever on the success that 98.5 WKTK Gainesville-Ocala has experienced since it's WRYO Heavenly Sounds Radio days."


This is the statement that I originally responded to. I feel that it is not as simple as "it worked over here so it should work over there" as every situation is different, sometimes very different like this one is comparing a max power FM to a high dial AM in another market.

If you review most of the posts on a discussion board thread, they rarely agree as there is little to discuss when everyone agrees. You spin that into me always disagreeing with you. Maybe when I agree I should always post something so you know it is happening and you don't get a complex.

I have no interest in discussing 1520's best options going forward - that would just be another thing we may disagree on and we apparently don't need to go there.

Although I thank you for your comment and opinion, this if my final response relating to this topic. Hopefully, once you have read this reply, you will have found that I have explained my position this time in a way that you fully appreciate and understand why I originally commented the way I did relating to WBZW. If not, I will not expound any further as my time is much too valuable than to spend it essentially "beating a dead horse." That isn't meant to be a put down. I just have no interest in explaining any further beyond what I have written here.

First of all I have no complex as you suggested. I'm simply making an observation. It is what it is and I am acknowledging what I have observed.

Regarding 1520's highest and best use, it appears I. E., you really have no opinion other than it is doomed to failure.

Relating to the comparison/contrast example I used which you commented, I realize and knew all along what you were refering relating to the vast difference between the AM and FM compare/contrast examples and how those differences contribute to or diminish from either station's success or failure. However, I will make one final attempt to explain to you where I was coming from and why I used that particular example.

In most simplest terms, I was taking one part, and only one part, of the equation which had to do wth one statement made regarding the fact 1520 was previously a religious station. In that statemnt it was implied that this fact alone, and nothing else, would prevent 1520 from being any kind of success. I realize, as you do, there are many more factors that go into making any kind of station rebranding, formatting and marketing any kind of a success in order to ensure maximum results. I agree, for the most part, with everything you stated regarding the challenges 1520 may face in its quest for success. I understand, as you do, all that goes into creating and maintaining any kind of meaningful success with a new station. I consult station owners all the time on these very matters for a living, and I'm quite good at it, so over the years I have managed to "pay attention to little details" and learn a few things although I don't know everything, and I never will know it all, but neither will anyone else as the industry, as you very well know, is constantly changing.

However, my comment had more to do with basic philosophy rather than an acutal Executive Summary or business plan outline. This is where I recognized that you and I are looking at this situation from a different perspective because that's exactly what we are both doing. You were viewing this from a management standpoint whereas I was looking at the one statement philosophically for the moment. Again, from a management standpoint, I know, appreciate and understand all the factors you mentioned that are imperative to be factored in the overall management model.

To further expound and to be even more direct, the comment I made was in direct relation to "the religious channel" comment. The poster implied, although they did not directly state, that 1520 would fail for no other reason than the fact 1520 was previously known as a "religious channel". If this statement by itself were true considering no other factor as the post was written, hence, failure for this reason ultimately becomes an axiom, then it would have also applied as an axiom relating to WRYO/WKTK which I used as a compare/contrast example.

No one is, or ever was, arguing the fact that WRYO/WKTK is a 100kw class C1 FM with a mega crystal clear signal with a winning format had nothing to do with 98.5's success; hence success for 98.5. Furthermore, no one is, or ever was, arguing that a 100kw FM has or doen't have multiple advanategs over a 5kw high dial position AM.

The reason I used WRYO/WKTK as an example is becuase, as you also pointed out, both stations had previously programmed a religious format. Hence, in my response to a previous post (from another poster) stating and implying that 1520 would fail for no other reason than because it had been a religious station, I made my comment because I'm sure we can all agree that a previous format alone, religious or otherwise, has very little, if anything, to do with a station's future success or failure. Formattically it's what a station is programming in the present that counts towards success now as opposed to a failed or less successful past format having any influence on the station from succeeding in the present. Hence, my example using a 100kw FM was relevant for ths purpose and context in which it was used.

Again, the constructive argument from me related solely to the prior format as a reason for success or failure since that was the only factor considered and offered from the original poster. Hence I was addressing that one point in my repsonse athough, again, I realize, understand, appreciate and will always consider the other factors you pointed out in a real life, real world situation that I am directly involved with for the same reasons you pointed out.

I hope this time I was able to more definately, clearly and coherently explain my position as well as why I had previously commented the way I did in my original post.

Regarding your own opinion and ideas, it's fine with me if you choose not to, or can't, share an unbiased opinion. I understand.

 

[ok walters]

"Regarding your own opinion and ideas, it's fine with me if you choose not to, or can't, share an unbiased opinion. I understand."


The sentence above from your post is the best example of your "holier than thou" attitude yet. You say you "understand" if I don't want to waste anymore time on you and your nonsense. I could care less what you think about me, 1520, or anything else as you have no bearing on my life and never will. You speak down to everyone on this board, yet no one cares how much of a big deal you think you are except you, and your opinions here mean no more or less than anyone else's. I guess we should all learn to never question the Great Tillery as he is all seeing and all knowing.

You tried to throw a barb at me but failed miserably. What the heck is an "unbiased opinion"? Is it like a "jumbo shrimp"? An opinion is "a personal belief not always based on proof", yet you want it to be "unbiased", which means "impartial, not based on personal beliefs". You want something "unbiased" or do you want an "opinion"? Which is it? You try so hard to dazzle with words (you wrote a page long post that said little) that you confuse yourself.

Good luck with your consulting business - your ability to write pages and pages that say little should serve you well.

 

[jmtillery]

"Regarding your own opinion and ideas, it's fine with me if you choose not to, or can't, share an unbiased opinion. I understand."


The sentence above from your post is the best example of your "holier than thou" attitude yet. You say you "understand" if I don't want to waste anymore time on you and your nonsense. I could care less what you think about me, 1520, or anything else as you have no bearing on my life and never will. You speak down to everyone on this board, yet no one cares how much of a big deal you think you are except you, and your opinions here mean no more or less than anyone else's. I guess we should all learn to never question the Great Tillery as he is all seeing and all knowing.

You tried to throw a barb at me but failed miserably. What the heck is an "unbiased opinion"? Is it like a "jumbo shrimp"? An opinion is "a personal belief not always based on proof", yet you want it to be "unbiased", which means "impartial, not based on personal beliefs". You want something "unbiased" or do you want an "opinion"? Which is it? You try so hard to dazzle with words (you wrote a page long post that said little) that you confuse yourself.

Good luck with your consulting business - your ability to write pages and pages that say little should serve you well.

It seems to me you are the only one with the "hoilier than thou" attitude; not me. If you don't think so, just re-read your own post objecively and then objectively re-read mine. I've only made observations. And now I have observed that you are completely off-topic.

Also, FYI, I've never said nor implied I'm the "great" anything. Those are, once again, your own words. And, as far as my opinion of you, I have not formed one. I do, however, admire what you have accomplished. That is intended to be a very sincere compliment. How you choose to accept it is totally up to you.

Also, I don't know where you are obtaining your information, but I have never "spoken down" to anyone on here. I do, however, quote facts that I can back up at any given moment. And that isn't "talking down" to anyone. I'm sorry that you feel that my fact finding and sharing is a problem for you. I've always felt that if someone is going to declare anything as true, and this is for my own benefit so that I make sure I have the facts correct, then the facts need to be brought into play in order to reflect an accurate scenario. On the other hand, however, if you would like to challenge me AGAIN, go for it. I can back up everything I have ever said or posted with unquestionable facts.

Additionally, if you honestly believe you are wasting your time, then ask yourself WHY are you even bothering to respond? It would seem to me that if you really felt you were wasting your time, you would just continue with your negative opinion of me and move on without giving me another thought, let alone another post that I, and all, can see and read? It appears YOU, not me, are the one who wants to continue this charade. Apparently you feel I'm some sort of a threat to you, although I have no desire to be. I've even offered to help you with your own station as a professional courtesy, and you have declined.

I said in my last post that would be my last on this topic with you. However, your response is so laughable the way you are chastizing me as though I am a small child, I had to make a return visit and at least make a showing. And, if you come back telling me off and declaring I'm wrong once again, that only backs up and further cements my opinion that you do feel somehow professionally threatened although you will never admit it. And it is for this reason, I believe, that you have constantly disagreed with every opinion I have ever posted or stated on here (I'm not the only person who has noticed this fact. There are several others who have also recognized your biased opinions towards my posts and me although I support your right to disagree if you feel so compelled). However, as I have pointed out in earlier posts, I can't be 100% incorrect 100% of the time, yet you seem to think that I am. Again, these are facts that I can back up.

Finally, considering I said plenty with plenty of substance in my last post, I'm very sorry that you were unable to fully comprehend and appreciate what was offered. I explained my point fully and completely, yet, you still don't understand, nor, I suspect, you are even attempting to understand (biased opinion) what was written, and, instead, you want to debate semantics (which has absolutely nothing to do wth the original topic) for lack of a valid argumet. I suspect you are just attempting to get a reaction out of me which, unlike you, isn't going to happen. When I said I understand, I do. I understand much more than you give me credit. For one thing, I understand it is your own ego that dictates that you have the final word, so, I will concede that to you if it makes you feel better about yourself.

Oh, by the way, opinions can be unbiased if they are based on objectivity, verifiable evidence and facts. Biased opinions are those that are based on personal feelings. And my consulting business is doing very well, so I thank you for the "good luck" well wishes. Business has been surprisingly good in this down economy. I also wish you the very best with your radio station.

In conclusion, was that short enough for you? and did you understand my post this time? or are you still confused? (This is a three part rhetorical question)

 

[shoothoops]

Man, you people argue over some really stupid shit, take my advice.
Drink mass quanties of beer, and look for naked chicks, very relaxing

 

[OrlandoGM]

Wow!!!

4 pages of comments on a rimshot AM that barely covers the market well.

You people have wayyyyy too much time on your hands....

???

 

[radiomaniac]

broker the station...it could make money. No sales people needed, just a closet and a transmitter...if you bill 10k a month with no employees you are in business. Lean and mean.

 

[FrankF]

broker the station...it could make money. No sales people needed, just a closet and a transmitter...if you bill 10k a month with no employees you are in business. Lean and mean.

I believe they tried the dollar a hollar approach with the previous format.

 

[jmtillery]

Wow!!!

4 pages of comments on a rimshot AM that barely covers the market well.

You people have wayyyyy too much time on your hands....

???

Isn't that the truth I should get out more...

 

[jmtillery]

Man, you people argue over some really stupid shit, take my advice.
Drink mass quanties of beer, and look for naked chicks, very relaxing

It's called constructive "meta-arguing" for lack of a better term. Although I can do without the beer, I will seriously consider your other option offered. Sounds like a plan

 

[shoothoops]

Good man, seriously, it was one long flashback to marriage counseling.
In the end, you have no idea what was said, but nobody thinks there wrong,
but there's no way to figure out how it started. Remember , Ben Frankin said..
Beer is proof, god wants us to be hapy. Also, Ben Franklin is there listening audience,
all dead 300 years.