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1530 regrets?

K

k9ez

Guest
With teh drop of ratings, I wonder if CC is regretting the move to AAR. Or is AAR that cheap to run?
 
It isn't just AAR, there's also Democracy/Jones product. Probably much cheaper to run.


> With teh drop of ratings, I wonder if CC is regretting the
> move to AAR. Or is AAR that cheap to run?
>
<P ID="signature">______________
"You can't say 'moron' on the radio, you can only say 'moron' on television"...FCC official on an episode of "The Fairly Oddparents" which my son watches</P>
 
> It isn't just AAR, there's also Democracy/Jones product.
> Probably much cheaper to run.
>
>
> > With teh drop of ratings, I wonder if CC is regretting the
>
> > move to AAR. Or is AAR that cheap to run?
> >
>
I know it is a new format and it's early and all that, but it just seems incredible that a station with a signal like WCKY can be tied with WCIN which I think uses a coat hanger on the roof at about 20 feet.
 
Wrongo. The oldies budget was a PD who did the only live shift and the rest was tracked. CC pays zippo for Vt talent. Now they've got Springer's salary, producers and board ops to run it and a promotions budget that includes billboards all over town. WSAI couldn't get 10 cents to call anyone. Don't know if it's CC or Springer spending the money but it's clear someone is spending a lot more on this than on the oldies format for half the number.

> It isn't just AAR, there's also Democracy/Jones product.
> Probably much cheaper to run.
 
> With teh drop of ratings, I wonder if CC is regretting the
> move to AAR. Or is AAR that cheap to run?
>

I saw the 12+ drop. Has the 25-54 demo improved any?
 
> With teh drop of ratings, I wonder if CC is regretting the
> move to AAR. Or is AAR that cheap to run?

There's probably some distortion of the ratings. I've noticed that this station is hugely popular since switching to AAR. If I was doing my own survey, they'd be one of the top stations in the market.
 
Re: A Vast RIght-Wing Conspiracy!

10 of Bandit's best friends.

> Right Bandit?
>
> I'm sure your survey would be a reliable sample.
>
<P ID="signature">______________
"You can't say 'moron' on the radio, you can only say 'moron' on television"...FCC official on an episode of "The Fairly Oddparents" which my son watches</P>
 
Dusty Rhodes, Jack Stahl and others did not track that format for free. OK, now you have Springer's salary which I doubt is much more than Dan Allen's was, at least for now. I doubt there's more than one producer/call screener who most likely has other duties within the cluster. CC owns a lot of billboards, the billboards you see may well be placeholders until they get a real client.










> Wrongo. The oldies budget was a PD who did the only live
> shift and the rest was tracked. CC pays zippo for Vt talent.
> Now they've got Springer's salary, producers and board ops
> to run it and a promotions budget that includes billboards
> all over town. WSAI couldn't get 10 cents to call anyone.
> Don't know if it's CC or Springer spending the money but
> it's clear someone is spending a lot more on this than on
> the oldies format for half the number.
>
> > It isn't just AAR, there's also Democracy/Jones product.
> > Probably much cheaper to run.
>
<P ID="signature">______________
"You can't say 'moron' on the radio, you can only say 'moron' on television"...FCC official on an episode of "The Fairly Oddparents" which my son watches</P>
 
Dusty Rhodes, Jack Stahl and others tracked that station for peanuts. Dan Allen was only part-time WSAI as he was split between there and another division of CC. CC doesn't own any billboards in Cincinnati. They are paying for them. They have a full time producer for the Springer show and the board op is probably a part timer. It still costs more money than the previous format. This station costs more and the 25-54 is lower than a station that played rock and roll for dinosaurs. If billing is up (and I'm sure they won't share that information) I'm sure they don't care about the ratings.

Granted it's early but there's a ton of pretty smart radio people who believed this was a folly for a 50000 watt AM station in Cincinnati. Obviously the research they did was when CC corporate said "oldies are dead. Kill them everywhere." While that may be true going to liberal talk in Cincinnati would make as much sense as WCIN trying to go all-polka. That probably wouldn't work either. If you're going to change format why not do something that has a chance to work?

> Dusty Rhodes, Jack Stahl and others did not track that
> format for free. OK, now you have Springer's salary which I
> doubt is much more than Dan Allen's was, at least for now. I
> doubt there's more than one producer/call screener who most
> likely has other duties within the cluster. CC owns a lot of
> billboards, the billboards you see may well be placeholders
> until they get a real client.
>
>
>
>
>
>
>
>
>
>
> > Wrongo. The oldies budget was a PD who did the only live
> > shift and the rest was tracked. CC pays zippo for Vt
> talent.
> > Now they've got Springer's salary, producers and board ops
>
> > to run it and a promotions budget that includes billboards
>
> > all over town. WSAI couldn't get 10 cents to call anyone.
> > Don't know if it's CC or Springer spending the money but
> > it's clear someone is spending a lot more on this than on
> > the oldies format for half the number.
> >
> > > It isn't just AAR, there's also Democracy/Jones product.
>
> > > Probably much cheaper to run.
> >
>
 
> > With teh drop of ratings, I wonder if CC is regretting the
>
> > move to AAR. Or is AAR that cheap to run?
>
> There's probably some distortion of the ratings. I've
> noticed that this station is hugely popular since switching
> to AAR. If I was doing my own survey, they'd be one of the
> top stations in the market.
>


Ummm I would check your data. You and three friends do not constitute a ratings book.
 
1530 What's Next?

> Dusty Rhodes, Jack Stahl and others tracked that station for
> peanuts. Dan Allen was only part-time WSAI as he was split
> between there and another division of CC. CC doesn't own any
> billboards in Cincinnati.

Young one, you are wise beyond your years, or is that between your ears? Whichever, this is true.

What so you sages think of sports to 1530 and Regional Spanish on 1360 as the next wave?
 
That's a winner!

Are there any sports teams left out in the cold if that happens?

Could we get Marty & Jose en Espanol for Reds games?
 
See I told you so

Rush was right. He said this would not work. Just check the ratings for Air America stations. Most are in the sewer except for Portland, but thats a liberal town and even then its still getting eaten alive by the "real" talk stations. Besides Rush likes to call the flaming liberals "Long hair maggott infested 'FM' types". 1530 is an AM station. Liberals don't like AM.
 
Re: See I told you so

> Rush was right. He said this would not work. Just check
> the ratings for Air America stations. Most are in the sewer
> except for Portland, but thats a liberal town and even then
> its still getting eaten alive by the "real" talk stations.
> Besides Rush likes to call the flaming liberals "Long hair
> maggott infested 'FM' types". 1530 is an AM station.
> Liberals don't like AM.
>

You are stupid.<P ID="signature">______________
There's nothing to see here.</P>
 
Re: See I told you so

> > Rush was right. He said this would not work. Just check
> > the ratings for Air America stations. Most are in the
> sewer
> > except for Portland, but thats a liberal town and even
> then
> > its still getting eaten alive by the "real" talk stations.
>
> > Besides Rush likes to call the flaming liberals "Long hair
>
> > maggott infested 'FM' types". 1530 is an AM station.
> > Liberals don't like AM.
> >
>
> You are stupid.
>


Well there is a well thought out answer.

I dont think that liberals as well as conseratives really care if it is AM or FM. As many people say, it is the programming that attracts people.

Air America can work for some towns, but I have to agree that AAR does not seem to be grabbing a real big audience.

Perhaps Air America is just that inexpensive to run that stations can make a profit off of it.
 
Re: See I told you so

> > > Rush was right. He said this would not work. Just
> check
> > > the ratings for Air America stations. Most are in the
> > sewer
> > > except for Portland, but thats a liberal town and even
> > then
> > > its still getting eaten alive by the "real" talk
> stations.
> >
> > > Besides Rush likes to call the flaming liberals "Long
> hair
> >
> > > maggott infested 'FM' types". 1530 is an AM station.
> > > Liberals don't like AM.
> > >
> >
> > You are stupid.
> >
>
>
> Well there is a well thought out answer.

"You are stupid" is as well-thought an answer as the pathetic parrot whose analysis to what's wrong with Air America is to puke out Rush-isms.
Maybe Liberals don't need to hear their "opinions" on the radio in order to be validated. Especially by hypocritical drug-addicts, misogynists and bigots who hide behind the flag.
>
>
 
Re: See I told you so

> Maybe Liberals don't need to hear their "opinions" on the
> radio in order to be validated. Especially by hypocritical
> drug-addicts, misogynists and bigots who hide behind the
> flag.


Or maybe it's because liberals dominate so many other aspects of the media and entertainment industry already, as they have for years. Why do libs need Air America when they can have their views validated by USA Today, NY Times, Time, Newsweek, CNN, ABC, NBC, ABC, CBS, NPR, Will & Grace, West Wing, the movies, Hollywood. Sheesh. Conservatives get a piece of one little corner of the industry (AM talk radio) and the libs have a fit.
 
Re: See I told you so

(Withdrawn by me -- see last post in this part of thread)


<P ID="edit"><FONT class="small">Edited by neutral_observer on 06/19/05 10:06 PM.</FONT></P>
 
Re: See I told you so

>
> Considering his wife, I would never have guessed Al Franken
> is a misogynist!
>
>
>
>
> (Ha....sometimes, it's just too easy to pass up...)

Franken's wife? Huh? I don't get it. Please explain.
>
 
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