• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

1580 ALL NEWS, ALL DAY, ALL NIGHT, CBS

michael hagerty said:
Correction...I had it backwards. Disney owns 41 of them. 8 are held by other broadcasters. Radio Disney could have existed prior to de-reg, but it would had to have more independently-owned affiliates under the old ownership rules.
Click to expand...

Like the ESPN Radio outlets that Disney continues to own, they see the Radio Disney as a brand extension and they did not spin those O&O stations off to Citadel.

While they have always offered the network up for barter, it's a tough sell for anyone other than Disney to make any money as a Radio Disney affiliate. Disney doesn't care about spot sales - they'll make their money on Jonas Brothers merchandise and the other things they own that Radio Disney promotes.

Its other brand extension targets a saleable demo, which is why you see a lot more non-O&O ESPN Radio affiliates.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom