I didn't work at WILZ, but I do remember when they first changed the format. I was 14 years old and living in Maximo Moorings at the time (34th St. & 54th Ave. So.-Bayway) it was 1972, and there was an ad in the comics section of the St. Pete Times. It's been many years, but I seem to remember seeing "WILZY the dog" in these cartoons. I was tired of listening to WLCY and WKXY (Sarasota, the "Mighty 93") and was looking for something new and different. When I saw the ad, I tuned in just to see what it was all about. They were running contests for a free meal for two that day, so I called in and much to my surprise, I won. I believe it was something to do with a Firemen's benefit ball...I was too young to go, so my parents went. Days later, I decided to try again, and called in several minutes after the "first caller" would win a free meal at some BBQ restaurant. I was the first caller! I figured out not too many people were listening to this station.

I sort of became my own secret radio station, since no one I knew listened to it and they couldn't even get callers for giveaways, I felt like I was the only listener.
I used to call in and talk to Jack Armstrong and others until they got tired of hearing from me. All the jocks knew my by my voice, and wouldn't even bother to ask my name. I remember asking him to play "When you're hot, you're hot" by Jerry Reed, and the reply that he would rather break that record than play it

Since I lived near the transmitter/tower site on 38th Ave. So. I used to ride my bike over to see if there was someone there in the shack. I had wild thoughts of getting inside and taking over the station and playing what I wanted, figuring no one was listening anyway (remember, I was only 14 ;D ) I remember that the site was pretty wooded in those days, overgrown with weeds and brush, and there was an old rusted advertising sign lying on the ground in the weeds that had "WILZ 1590" with a girl wearing a hula skirt, presumably left over from the early days when they played polka and swing music "WILZ from the Tropic Isles". Anyway, I knocked on the door, but no one answered, but I tried again sometime a few months or maybe a year later, and "Howard Hewes" answered the door. I think he'd just started working for WILZ recently and drove a pink Cadillac, IIRC parked nearby. I guess WILZ had abandoned their Tierra Verde studios by this time and were operating out of the 38th Ave location? Howard just stuck out his hand and says "Hi, I'm Howard Hewes". I talked to him for a few minutes, asked him if I could come into the shack, but he wouldn't let me. It looked pretty small, cramped and dusty from what I could see, with tape carts piled everywhere. I didn't hang around long, my dreams of station takeover were shot!
When the station became "Z16" (don't remember exactly when, maybe 1973/74) they went downhill, too much top 40 and not enough oldies for my taste. If I wanted just top 40, there was always WLCY. I moved from Florida in mid-1977 and I think, but don't know for sure, WILZ was already gone before then - at some point it became WRXB. I live in California now, but the last time I was in So. St. Pete, I drove past the transmitter site and it didn't look anything like I remembered. Most of the trees, palmetto brush, and weeds have been cleared out. You can see the transmitter shack from the road, which you couldn't back in the early 70's. Ah, nostalgia, you can never go back...
Thanks for reading. That's my personal memories of WILZ, "The sound of Solid Gold for the Tampa Bay Area!"