2 All News Stations the Top Billers Here in 2009

[Barry]

All Access has an article this morning listing the 10 stations that had the highest revenues last year in the entire country. The local stations that were on the list, in order, were:
WCBS AM 43.6 million
WINS 42.9 million
WLTW 41.6 million
WHTZ 38.3 million

New York was the #2 top billing market. Los Angeles was #1. The station with the highest revenue was KIIS, the L.A. CHR.

 

[DToTheJ]

Is this the first time L.A. has edged out N.Y. as the overall top billing city?

 

[ericdxx]

No suprises there when it comes to the N.Y stations. WBCS and WINS have the high income and male demos(I assume) and WLTW has the big lead in cume. KROQ in L.A with its low ratings is mind numbing though. There might not be a rock crowd in N.Y like there is L.A but with ROQ doing that well in L.A CBS would be crazy not to try the formula in N.Y.

and I want to see the complete top 10 for NY and LA

http://www.allaccess.com/net-news/archive/story/72398/kiis-los-angeles-is-the-nation-s-top-biller

1. CLEAR CHANNEL Top 40 KIIS/LOS ANGELES -- Market #2 -- $55 Million
2. BONNEVILLE News WTOP/WASHINGTON, DC -- Market #9 -- $51.025 Million
3. CBS RADIO News WCBS-A/NEW YORK -- Market #1 -- $43.6 Million
4. CBS RADIO News WINS-A/NEW YORK -- Market #1 -- $42.9 Million
5. CBS RADIO Alternative KROQ/LOS ANGELES -- Market #2 -- $42.2 Million
6. CLEAR CHANNEL AC WLTW/NEW YORK -- Market #1 -- $41.6 Million
7. CLEAR CHANNEL News/Talk KFI-A/LOS ANGELES -- Market #2 -- $41 Million
8. CBS RADIO News WBBM-A/CHICAGO -- Market #3 -- $40 Million
9. CLEAR CHANNEL Top 40 WHTZ/NEW YORK -- Market #1 -- $38.3 Million
10. TRIBUNE News/Talk/Sports WGN-A/CHICAGO -- Market #3 -- $36.5 Million
The Top 10 Markets
1. LOS ANGELES -- Market #2 -- $713.8 Million
2. NEW YORK -- Market #1 -- $575.6 Million
3. CHICAGO -- Market #3 -- $450.8 Million
4. DALLAS-FT. WORTH -- Market #5 -- $309.8 Million
5. SAN FRANCISCO -- Market #4 -- $272 Million
6. HOUSTON-GALVESTON -- Market #6 -- $266.4 Million
7. ATLANTA -- Market #7 -- $259.4 Million
8. WASHINGTON, DC -- Market #9 -- $251.9 Million
9. BOSTON -- Market #10 -- $228.2 Million
10. MIAMI-FT. LAUDERDALE-HOLLYWOOD -- Market #12 -- $228.2 Million
Top 10 Owners

1. CLEAR CHANNEL COMMUNICATIONS -- $2,358,825,000
2. CBS RADIO -- $1,270,150,000
3. ENTERCOM -- $384,550,000
4. COX RADIO -- $362,450,000
5. UNIVISION BROADCASTING -- $325,425,000
6. CITADEL BROADCASTING -- $310,505,000
7. CITADEL/ABC -- $284,900,000
8. CUMULUS BROADCASTING -- $231,900,000
9. RADIO ONE -- $226,200,000
10. BONNEVILLE INTERNATIONAL -- $216,125,000

 

[davideduardo]

No suprises there when it comes to the N.Y stations. WBCS and WINS have the high income and male demos(I assume)

No, they have good share and a very high commercial load, allowing more revenue capacity.

and WLTW has the big lead in cume.

WLTW has high 25-54 ratings. Advertising is not bought principally on cume, but on the cost per ratings point.

KROQ in L.A with its low ratings is mind numbing though.

In its target, KROQ is huge. It can be around 3rd or 4th in 25-54, after KIIS and KOST.

There might not be a rock crowd in N.Y like there is L.A but with ROQ doing that well in L.A CBS would be crazy not to try the formula in N.Y.

KROQ has about 3 decades of history and service to this segment, and to some extent has built the following. That does not mean it would work as a launch in NY.

and I want to see the complete top 10 for NY and LA

Both have been in the respective cities local press already.

LA, the bigger market, is thus: KIIS, KROQ, KFI, KOST, KBIG, KPWR, KCBS (Jack), KLVE, KRTH, KNX.

NY is: WCBS, WINS, WL>TW, WHTZ, WFAN, WAXQ, WBLS, WSKQ, WPLJ, WQHT

5. UNIVISION BROADCASTING -- $325,425,000

There is no such thing as Univision Broadcasting.

 

[davideduardo]

Is this the first time L.A. has edged out N.Y. as the overall top billing city?

No. LA has been way ahead of NY for decades.

 

[nd2023]

And they say AM radio is dead.
The total billing for all HD stations in NYC is 0

 

[Don Juan]

The total billing for all HD stations in NYC is 0

Wrong. Isn't someone in NYC leasing one of their HD channels to foreign language broadcasts?

 

[musicfan101]

How much did KLSX/KRAMP bill for 2009? Can't find that info anywhere...

 

[davideduardo]

How much did KLSX/KRAMP bill for 2009? Can't find that info anywhere...

It ranked 24th, a little under KKLA.

Since January is such a weak month, and moreso last year, almost all the revenue is Amp's.

Considering that revenue lags ratings by 6 to 12 months, that is not a bad showing in an awful year, where LA revenues were off a third from their peak.

 

[musicfan101]

How much did KLSX/KRAMP bill for 2009? Can't find that info anywhere...

It ranked 24th, a little under KKLA.

Since January is such a weak month, and moreso last year, almost all the revenue is Amp's.

Considering that revenue lags ratings by 6 to 12 months, that is not a bad showing in an awful year, where LA revenues were off a third from their peak.

Was the billing around the "low" $30 million mark?

 

[davideduardo]

Was the billing around the "low" $30 million mark?

Not even close. There are three FMs in the "low 30's" and they are essentially tied for 5th in billing. Stations 8 to 14 bill from $20 to $28 million. #20 does about $15 million.

Amp comes in at 24th.

 

[musicfan101]

Was the billing around the "low" $30 million mark?

Not even close. There are three FMs in the "low 30's" and they are essentially tied for 5th in billing. Stations 8 to 14 bill from $20 to $28 million. #20 does about $15 million.

Amp comes in at 24th.

;D I was being sarcastic, due to the controversy of KLSX billing $30 million, and people referring to that as a low mark.

 

[davideduardo]

I was being sarcastic, due to the controversy of KLSX billing $30 million, and people referring to that as a low mark.

KLSX billed, at its peak, over $50 million. But then you-know-who left, and in 2008 the revenue was less than half that... and dropping like the proverbial rock.

Unless propelled by Stern, testosterone talk did not work, and is pretty much dead everywhere.

 

[stationless listener]

With those numbers, is there enough of a market for a third all-news station in NY? Where would that go?