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2 cable-TV giants join fight vs. channel bundling

Re: 2 cable-TV giants join fight vs. channel bundling

landtuna said:
Or, in other words, ala carte.

Verizon and Cablevision are publicly pressing media companies that own the programming to stop pushing them to distribute unwanted channels and instead offer cable bundles based on what viewers actually watch.


More here: http://www.azcentral.com/business/consumer/free/20130320cable-tv-giants-join-fight-vs-channel-bundling.html
Click to expand...

The media companies need to take a hard look at what's happened to their soul-mates in the recording industry. Instead of trying to find ways early on of transforming their business model from physical to on-line distribution, they tried to kill downloading and remain rooted in the past. That industry is now flailing around as their world collapses around them. In their case they relied on "bundling" a hit or two with a bunch of album cuts that no one really wanted. A la carte is coming whether the giant media corporations like it or not. If they refuse to deal with it by changing the traditional cable business model they will only hasten the move to internet-based on-demand TV.
 
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