• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

2 minute spots

O

on-air-in-NH

It really caught my by surprise when I came across a 2 minute spot in the program logs tonight. I've been in radio for 10 years on & off and I can't recall ever seeing a 2 minute spot from a car dealer. I do remember 2 minute political ads and also longer spots purchased by the record labels promoting their new artists, etc, but I just can't remember a car dealer (or any other retail business) airing 2 minute spots (ESPECIALLY in this economic climate) I've never been on the sales side of things so I'm wondering if it is more economical for the client to purchase these spots? I have heard two 1-minute spots back to back from a dealership but never a 2 minute one. I'm not sure about it all but it immediately struck me as great salesmanship from somebody in the sales dept. It's too bad the spot is AWFUL. It's an agency spot too.
 
When WBHG in Meredith was owned by Sconnix they sold 2 1/2 minute spots to Auto Wholesalers in Hooksett. It was like a mini infomercial. Client (like his TV ads) recorded them himself. Painful.
 
NHRadio said:
they sold 2 1/2 minute spots to Auto Wholesalers in Hooksett. It was like a mini infomercial. Client (like his TV ads) recorded them himself. Painful.
Click to expand...

Have you ever heard an ad for an auto dealership that wasn't painful? Or for that matter, 98% of spots that are client-voiced/written? Capitol Craftsman anyone?
 
Good point. I often wonder why many car dealers insist on the irritating hard-sell approach.


Oldbones said:
NHRadio said:
they sold 2 1/2 minute spots to Auto Wholesalers in Hooksett. It was like a mini infomercial. Client (like his TV ads) recorded them himself. Painful.
Click to expand...

Have you ever heard an ad for an auto dealership that wasn't painful? Or for that matter, 98% of spots that are client-voiced/written? Capitol Craftsman anyone?
Click to expand...
 
Car dealers spend a lot of money and I think a lot of sales people are grateful for the big buys and just don't tell them that, that is not the best approach in all cases.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom