2 More Years for Coco!

[notalkallstatic]

TBS has given "Conan" an additional two more years. His next contract will be up in April of 2014. TBS has admitted that the ratings weren't as huge as they hoped for, but are still pleased overall.

http://blogs.ajc.com/radio-tv-talk/2012/02/22/tbs-gives-conan-obrien-two-more-years/

I love the show, so I'm quite pleased about this!

 

[arnoldevns]

Ratings seem to have ticked up a bit lately. I think they're getting better guests too. This commitment will probably help.

 

[Nate Wesley]

Noting the average age of Conan's viewers was probably not an accident--the demos tuning in to watch the show keep it viable. I know there's been advertising tie-ins with American Express, Chevy, and I think there's been a similar collabo with Dr. Pepper. (Advertisers need young people spending!) Having lower production costs than his last NBC show helps TBS, too.

 

[nomadcowatbk]

Turner is competing against itself with Adult Swim. Adult Swim gets more 18-24 men than any of the network late nite offerings. Do more woman watch Conan?

 

[DToTheJ]

...TBS has admitted that the ratings weren't as huge as they hoped for...

Same for Lopez, but of course, he didn't get a two-year extension. :

 

[notalkallstatic]

...TBS has admitted that the ratings weren't as huge as they hoped for...

Same for Lopez, but of course, he didn't get a two-year extension. :

True... but probably if you look at the ratings, they are still much stronger compared to Lopez. (Don't miss that show one bit!) Wish there was a way, I could compare the numbers, just to see how they add up.

Turner is competing against itself with Adult Swim. Adult Swim gets more 18-24 men than any of the network late nite offerings. Do more woman watch Conan?

I agree, that Turner is competing against itself. I've wondered if Conan should actually move over to Adult Swim.

 

[Skynet74]

Maybe they will give Conan Lopez's huge studio. That place looked really big.

 

[LKellerIII]

...TBS has admitted that the ratings weren't as huge as they hoped for...

Same for Lopez, but of course, he didn't get a two-year extension. :

True... but probably if you look at the ratings, they are still much stronger compared to Lopez. (Don't miss that show one bit!) Wish there was a way, I could compare the numbers, just to see how they add up.

Turner is competing against itself with Adult Swim. Adult Swim gets more 18-24 men than any of the network late nite offerings. Do more woman watch Conan?

I agree, that Turner is competing against itself. I've wondered if Conan should actually move over to Adult Swim.

Don't most networks and local station duopolies essentially "compete against" themselves? CNN and sister network HLN competes against itself with news and talk shows. NBC Universal competes against itself every night with entertainment programming on NBC, USA, and Bravo.

In most large media markets, co-owned CBS and CW affiliates compete against each other in prime time. News Corp's Fox and FX compete against each other to a certain extent for the same prime-time viewers. Viacom's MTV and Comedy Central compete against each other for the same younger audience. I could go on, but the point is - TBS and Cartoon Network are hardly unique in that regard.

If anything, that is LESS true of TBS and Adult Swim. Adult Swim shows are often animated, but always scripted. Conan is a talk-show with guests - quite different formats.

 

[nomadcowatbk]

...TBS has admitted that the ratings weren't as huge as they hoped for...

Same for Lopez, but of course, he didn't get a two-year extension. :

True... but probably if you look at the ratings, they are still much stronger compared to Lopez. (Don't miss that show one bit!) Wish there was a way, I could compare the numbers, just to see how they add up.

Turner is competing against itself with Adult Swim. Adult Swim gets more 18-24 men than any of the network late nite offerings. Do more woman watch Conan?

I agree, that Turner is competing against itself. I've wondered if Conan should actually move over to Adult Swim.

If there was no Adult Swim, would more 18-24yr men watch Leno, Letterman, or Conan?

Don't most networks and local station duopolies essentially "compete against" themselves? CNN and sister network HLN competes against itself with news and talk shows. NBC Universal competes against itself every night with entertainment programming on NBC, USA, and Bravo.

In most large media markets, co-owned CBS and CW affiliates compete against each other in prime time. News Corp's Fox and FX compete against each other to a certain extent for the same prime-time viewers. Viacom's MTV and Comedy Central compete against each other for the same younger audience. I could go on, but the point is - TBS and Cartoon Network are hardly unique in that regard.

If anything, that is LESS true of TBS and Adult Swim. Adult Swim shows are often animated, but always scripted. Conan is a talk-show with guests - quite different formats.

 

[justpassingthough]

...TBS has admitted that the ratings weren't as huge as they hoped for...

Same for Lopez, but of course, he didn't get a two-year extension. :

True... but probably if you look at the ratings, they are still much stronger compared to Lopez. (Don't miss that show one bit!) Wish there was a way, I could compare the numbers, just to see how they add up.

Turner is competing against itself with Adult Swim. Adult Swim gets more 18-24 men than any of the network late nite offerings. Do more woman watch Conan?

I agree, that Turner is competing against itself. I've wondered if Conan should actually move over to Adult Swim.

Don't most networks and local station duopolies essentially "compete against" themselves? CNN and sister network HLN competes against itself with news and talk shows. NBC Universal competes against itself every night with entertainment programming on NBC, USA, and Bravo.

In most large media markets, co-owned CBS and CW affiliates compete against each other in prime time. News Corp's Fox and FX compete against each other to a certain extent for the same prime-time viewers. Viacom's MTV and Comedy Central compete against each other for the same younger audience. I could go on, but the point is - TBS and Cartoon Network are hardly unique in that regard.

If anything, that is LESS true of TBS and Adult Swim. Adult Swim shows are often animated, but always scripted. Conan is a talk-show with guests - quite different formats.

I think you missed the mark just a little. While USA and Bravo exist under the same corporate umbrella, the majority of the time they aren't competing for the same eyeballs. The original point was that Conan's audience and the Adult Swim audience are both going after the same 18 to 34 year old males- so perhaps chasing different audiences in this time slot would be a better idea. They should "counterprogram" to protect their networks and their properties, rather than essentially cannibalize their audience.

 

[LKellerIII]

...TBS has admitted that the ratings weren't as huge as they hoped for...

Same for Lopez, but of course, he didn't get a two-year extension. :

True... but probably if you look at the ratings, they are still much stronger compared to Lopez. (Don't miss that show one bit!) Wish there was a way, I could compare the numbers, just to see how they add up.

Turner is competing against itself with Adult Swim. Adult Swim gets more 18-24 men than any of the network late nite offerings. Do more woman watch Conan?

I agree, that Turner is competing against itself. I've wondered if Conan should actually move over to Adult Swim.

Don't most networks and local station duopolies essentially "compete against" themselves? CNN and sister network HLN competes against itself with news and talk shows. NBC Universal competes against itself every night with entertainment programming on NBC, USA, and Bravo.

In most large media markets, co-owned CBS and CW affiliates compete against each other in prime time. News Corp's Fox and FX compete against each other to a certain extent for the same prime-time viewers. Viacom's MTV and Comedy Central compete against each other for the same younger audience. I could go on, but the point is - TBS and Cartoon Network are hardly unique in that regard.

If anything, that is LESS true of TBS and Adult Swim. Adult Swim shows are often animated, but always scripted. Conan is a talk-show with guests - quite different formats.

I think you missed the mark just a little. While USA and Bravo exist under the same corporate umbrella, the majority of the time they aren't competing for the same eyeballs. The original point was that Conan's audience and the Adult Swim audience are both going after the same 18 to 34 year old males- so perhaps chasing different audiences in this time slot would be a better idea. They should "counterprogram" to protect their networks and their properties, rather than essentially cannibalize their audience.

Point taken. But I'm sure there is a hefty percentage of 18-34 year old males who would rather watch a traditional talk show than the offerings on Adult Swim. Conversely, there are probably some who prefer the somewhat bizarre Swim offerings, and wouldn't be caught dead watching a traditional talk show. Why should the Turner organization (Time Warner, really) cede either portions of the 18-34 demographic?

Also - TBS made the decision to compete in the late-night talk show wars against the Big 3 networks, and they're not doing badly at it, and can tap into younger talk show viewers than NBC (Leno) and CBS (Letterman)...Kimmel probably attracts much the same demographic as Conan.

 

[PTBoardOp94]

AS programs back-to-back Family Guy at 11/10c against Conan. Family Guy is the highest-rated program on the network.

I suspect that the number of men 18-34 who are fans of both Conan and Family Guy is small. Fans of FG tend to be a little more cynical and not interested celebrity chat.

 

[1069_KIFR]

The heading of this thread sounds like a sentence for CoCo!

It should read, "TBS extends Conan through 2014"

 

[LKellerIII]

AS programs back-to-back Family Guy at 11/10c against Conan. Family Guy is the highest-rated program on the network.

I suspect that the number of men 18-34 who are fans of both Conan and Family Guy is small. Fans of FG tend to be a little more cynical and not interested celebrity chat.

I'm not in the 18-34 demo, but I do like both Family Guy and Conan. But FG is one of those shows you can now see about a dozen times a day between basic cable and local stations, then the new episode or recent repeat Sunday on Fox...so it's not like I have a need to watch it every night at 11:00.

 

[Nate Wesley]

...TBS has admitted that the ratings weren't as huge as they hoped for...

Same for Lopez, but of course, he didn't get a two-year extension. :

True... but probably if you look at the ratings, they are still much stronger compared to Lopez. (Don't miss that show one bit!) Wish there was a way, I could compare the numbers, just to see how they add up.

Turner is competing against itself with Adult Swim. Adult Swim gets more 18-24 men than any of the network late nite offerings. Do more woman watch Conan?

I agree, that Turner is competing against itself. I've wondered if Conan should actually move over to Adult Swim.

Don't most networks and local station duopolies essentially "compete against" themselves? CNN and sister network HLN competes against itself with news and talk shows. NBC Universal competes against itself every night with entertainment programming on NBC, USA, and Bravo.

In most large media markets, co-owned CBS and CW affiliates compete against each other in prime time. News Corp's Fox and FX compete against each other to a certain extent for the same prime-time viewers. Viacom's MTV and Comedy Central compete against each other for the same younger audience. I could go on, but the point is - TBS and Cartoon Network are hardly unique in that regard.

If anything, that is LESS true of TBS and Adult Swim. Adult Swim shows are often animated, but always scripted. Conan is a talk-show with guests - quite different formats.

I think you missed the mark just a little. While USA and Bravo exist under the same corporate umbrella, the majority of the time they aren't competing for the same eyeballs. The original point was that Conan's audience and the Adult Swim audience are both going after the same 18 to 34 year old males- so perhaps chasing different audiences in this time slot would be a better idea. They should "counterprogram" to protect their networks and their properties, rather than essentially cannibalize their audience.

Tide, Gain, and Cheer. Dawn, Joy, and Cascade. Gillette, Old Spice. Crest, Scope, Oral-B. Always, Tampax. All of these are P&G brands with products that would seem to step on each other's territory...but they don't--choosing Old Spice Swagger Body Wash over Gillette's Fusion version still helps P&G's coffers. The potential customer base is that big.

If you can understand why P&G would do this, surely you can understand why Turner/Time Warner attempts the same thing on TV. Surely you don't think Viacom should just shut down MTV or Spike programming when The Daily Show is on?

 

[justpassingthough]

Point taken, but from a marketing stand point, you are trying to associate household products like dish soap, deodorant and toothpaste, which are all mature products, to television programming. Products already in the mature phase of the business cycle like toothpaste tend to sell less on features and benefits than on price point-so its not an exact analogy.

Television, as a medium, is a mature product, but individual shows and cable network programming wouldn't really fall into that category. So there is still an argument to be made by counterprogramming in certain time slots to avoid fighting over the same audience.

Also, toothpaste and dish soap are relatively inelastic goods. If you need toothpaste, you need toothpaste. Few, if any people, will go without. When it comes to entertainment choices, the world is no longer relegated to three broadcast networks and a few independent channels. If you don't have something stellar to offer a 26 year old male in the 11pm hour, they can just surf the internet, read a book, go to sleep, etc.