jmtillery said:
Wasn't WCAU-AM 1210 an All News outlet at one time, much like KYW is now?
WCAU/1210 switched to all news around 1975. To promote the format they ran saturated television commercials that showed two of the same radios side by side. One radio, with KYW blazened on it the other 1210/WCAU. The KYW radio had a ticker tape coming out the front to emulate KYW, was then blown up after 10 seconds of ticker tape anatomical KYW audio reading in the background while an announcer proclaimed The New All News 1210/WCAU.
Another commercial had a mannequin head with a ticker tape extruding out of it's mouth with anatomical KYW audio reading in the background while an announcer announced The New All News 1210/WCAU. It too was blown up after 10 or 15 seconds.
In the newspaper they ran double full page ads and published their format minute by minute. So it read like this.
The New All News 1210/WCAU.
5:59am Headlines
6:00am CBS News
6:05am Weather (Weather caster name)
6:06am Traffic Walt MacDonald
6:07am Lead News story 1 Bill Burcher
6:08am News story 2 & 3 (Named Co-host anchor)
6:09am Commentary (Featured commentator name)
6:10am Commercial (Sponsors name)
6:10am Weather (Weather caster name)
6:11am Feature News (Specific subject matter)
6:12am News in review (Specific subject matter)
6:13am Commercial
6:14am Sports (Sportscaster name)
6:16am News Story
6:17am Editorial (Commentator name)
Etc...........
This was printed on a double full page ad displaying minute by minute EVERY hour in the day. And this ran every day for months and months and months updating as they modified the format. So the idea was you could go to the paper and know exactly when to tune in to hear the item of interest.
The New 1210/WCAU news delivery style was relaxed with off script comment injection from continuous news anchor co hosts and warm cross talk dialog reporter segment introductions, with live reporters and commentators, minute after minute. The parade of voices was actually rather kind of enjoyable and pleasant, particularly during prevailing winter weather conditions in Philadelphia.
CBS spent millions.
The already anemic ratings went down. In less than two years they pulled the plug and went back to insidious talk.