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2005: Entercom Seattle Downhill: Huge Opportunity for Air America 1090

T

Tom_

Guest
Entercom Seattle is going downhill. 2005 has seen the unjustified cancellation of veteran talk hosts Mike Webb and Allan Prell, and reduced hours for Tony Ventrella. Experienced afternoon news anchor Val Stoffer and business editor/CBS Chip Talk reporter Kevin Ebi are no longer with KIRO-AM.

Veteran Seattle host Mike Siegel is no longer with KTTH-AM. Not to mention the transition of Hot Talk KQBZ-FM to country and the sale of Entercom's 1210 in late 2004 (KNWX, business talk) to Bustos Media.

The 12+ 6A-MID M-Sun ratings for KIRO-AM and KTTH-AM have declined signficantly. The numbers are now well below what they were at their most recent peaks in 2004 under Ken Berry and Kris Olinger.

Some obvious problems with KIRO are:

1 - substitute or transitional hosts unfamiliar to the market with little talk radio experience

2 - the failure of management to hire permanent replacements quickly

3 - frequent emphasis on "lifestyle talk topics" and sports...and less emphasis on political talk topics (that is, when compared to other talk stations in the market (KVI,KTTH,KPTK), or even to KIRO *prior to 2005*)

Mike Siegel's show at KTTH-AM was never handled appropriately by management, with insufficient traffic, weather, and local news, vital to the success of any major market morning show. This is ironic considering the CBS newsroom of sister station KIRO-AM.

Taken together, the prototypical progressive station KPTK-AM 1090 has a HUGE opportunity to hire liberal local hosts no longer with KIRO-AM such as Mike Webb and Allan Prell, and perhaps even Mike Siegel (who is actually poltically unpredictable).

We'll see what happens. Liberals who want to hear politics will listen to KPTK over the lifestyle talk for women and 49+ on KIRO. Younger demos will obviously choose KPTK over substitute hosts from out of state and from local TV stations. KPTK-AM 1090 could get Webb for mornings and precede Webb's show with Bill Press.

It used to be that 50kW stations KIRO 710, KING 1090, and KOMO 1000 were in a three way race for news and talk in the market. Those days are probably returning soon.

1090 is 50kW day and night. Just like AAR/liberal stations in Denver, Miami, and Portland, 1090 has the signal to be a competitive player, as it has in the past. If 1090 continues to go up, and the other talkers remain stalled, then KPTK 1090 could be a major impetus for sorely needed programming alterations at the other talk stations.
 
> 1090 is 50kW day and night. Just like AAR/liberal stations
> in Denver, Miami, and Portland, 1090 has the signal to be a
> competitive player, as it has in the past. If 1090
> continues to go up, and the other talkers remain stalled,
> then KPTK 1090 could be a major impetus for sorely needed
> programming alterations at the other talk stations.
>

Unfortunately, the current mindset at Entercom Seattle seems to be, "Don't shoot yourself in the foot if you can get the barrel into your mouth."


-Big Dick
 
If I'm not mistaken, Entercom Seattle has a new Manager; am I right? I think I read that they transferred the guy who had been running the Denver cluster a couple of months ago.

> Entercom Seattle is going downhill. 2005 has seen the
> unjustified cancellation of veteran talk hosts Mike Webb and
> Allan Prell, and reduced hours for Tony Ventrella.
> Experienced afternoon news anchor Val Stoffer and business
> editor/CBS Chip Talk reporter Kevin Ebi are no longer with
> KIRO-AM.
>
> Veteran Seattle host Mike Siegel is no longer with KTTH-AM.
> Not to mention the transition of Hot Talk KQBZ-FM to country
> and the sale of Entercom's 1210 in late 2004 (KNWX, business
> talk) to Bustos Media.
>
> The 12+ 6A-MID M-Sun ratings for KIRO-AM and KTTH-AM have
> declined signficantly. The numbers are now well below what
> they were at their most recent peaks in 2004 under Ken Berry
> and Kris Olinger.
>
> Some obvious problems with KIRO are:
>
> 1 - substitute or transitional hosts unfamiliar to the
> market with little talk radio experience
>
> 2 - the failure of management to hire permanent replacements
> quickly
>
> 3 - frequent emphasis on "lifestyle talk topics" and
> sports...and less emphasis on political talk topics (that
> is, when compared to other talk stations in the market
> (KVI,KTTH,KPTK), or even to KIRO *prior to 2005*)
>
> Mike Siegel's show at KTTH-AM was never handled
> appropriately by management, with insufficient traffic,
> weather, and local news, vital to the success of any major
> market morning show. This is ironic considering the CBS
> newsroom of sister station KIRO-AM.
>
> Taken together, the prototypical progressive station KPTK-AM
> 1090 has a HUGE opportunity to hire liberal local hosts no
> longer with KIRO-AM such as Mike Webb and Allan Prell, and
> perhaps even Mike Siegel (who is actually poltically
> unpredictable).
>
> We'll see what happens. Liberals who want to hear politics
> will listen to KPTK over the lifestyle talk for women and
> 49+ on KIRO. Younger demos will obviously choose KPTK over
> substitute hosts from out of state and from local TV
> stations. KPTK-AM 1090 could get Webb for mornings and
> precede Webb's show with Bill Press.
>
> It used to be that 50kW stations KIRO 710, KING 1090, and
> KOMO 1000 were in a three way race for news and talk in the
> market. Those days are probably returning soon.
>
> 1090 is 50kW day and night. Just like AAR/liberal stations
> in Denver, Miami, and Portland, 1090 has the signal to be a
> competitive player, as it has in the past. If 1090
> continues to go up, and the other talkers remain stalled,
> then KPTK 1090 could be a major impetus for sorely needed
> programming alterations at the other talk stations.
> <P ID="signature">______________
"Nothing is more intolerable than to have to admit to yourself your own errors"
- Ludwig van Beethoven

<a href="http://saltydog.5gigs.com">
The Salty Dog</a>
</P>
 
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