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2010-'11 VS. 2009-'10 SEASON: UNIVISION UP, BIG 5 DOWN

from TVbythenumbers.com
http://tvbythenumbers.zap2it.com/20...-down-vs-last-season-among-adults-18-49/89223

primetime vs. last year (adult viewers 18-49) thru April 10th
Univision +9.4%
CW -3.5%
FOX -4.7% (take away the superbowl and it's -17.4%)
CBS -8.7% (take away the FOX superbowl effect and it's +0.5%)
ABC -9.2% (I guess the superbowl did not affect ABC, they didn't revise their %)
NBC -15.9% (they had the Olympics for two weeks in 2010) no revision here either

COMMENT: A lot of the good ratings at NBC are from Sunday Night Football. If
football does not reach an agreement (which I think they will) NBC will really
suffer next year. Finding "good" programs for the 10PM hour Leno occupied has
not been easy either.
 
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