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2011 ION RATINGS UP, 2010 BEST YEAR EVER

gregg75

gregg75

from sitcomsonline.com This is pretty much the entire article. I guess somebody is watching,
but it ain't me!

ION Television kicked off 2011 with continued ratings growth, celebrating January as its best month ever, according to Nielsen Media Research. ION's growing mix of TV series and movies, presented under its "Positively Entertaining" consumer tagline, posted growth across key demos during the month, and, for the first time, ranked among the top 10 cable entertainment networks in A25-54, households and total viewers in the 7pm-12am sales prime time period. Shows airings weeknights from 7pm-12am are Without a Trace and Criminal Minds blocks. Movies air on weekends in this time frame.
ION Television closed out January with double-digit growth in household viewers, up 15% (1,002,000) and up 13% (1,315,000) in total viewers, compared to January 2010, representing new network highs. The network also registered record high numbers in the A18-49 demo (493,000).
Additionally in January, ION Television ranked #9 among cable entertainment networks in A25-54, households and total viewers -- marking the first time ION is positioned among the top 10 nets. January also registered ION's best week ever (1/3/11) in A18-49 (545,000) and total viewers (1,455,000).
ION's 11pm hour (Criminal Minds on weeknights/movies on weekends) also became a driving force for the network's ratings last month as viewers turned to ION as an alternative destination to late night talk and cable reality reruns -- making it the most viewed hour in the 7pm-12am daypart for the network among A25-54 and A18-49. During the 11pm hour in January, ION's rankings also saw a boost, positioning at:
· #3 in total viewers as the most watched network among all cable entertainment nets (1,669,000)
· #5 in A25-54 as the most watched network among all cable entertainment nets (690,000)
· #6 in households as the most watched network among all cable entertainment nets (1,092,000)
· #8 in A18-49 as the most watched network among all cable entertainment nets (645,000)
January's record ratings generates momentum for the general entertainment network as ION Television recently celebrated 2010 as its most watched year ever in its key demos.
 
Wow, so the viewing preferences of a message board aren't reflective of a country of 300 million people. Who would have guessed? ;)
 
I'd imagine that a lot of people are like some of my relatives in that they do subscribe to cable/satellite, yet they are mostly drawn to network TV reruns they're currently familiar with. So if they were already enjoying shows like Without A Trace and Criminal Minds (which is still on its home network), they'll gravitate to those shows wherever else they appear.

NCIS probably isn't the number one show on CBS without the reruns helping people stay somewhat 'plugged in' on USA Network. What remains to be seen is if Ion really follows USA's lead by debuting new original programming. (And by 'new', I mean the Canadian dramas that Ion has sometimes secured the rights to, which would actually be 'new to U.S. viewers'.)

I wouldn't be surprised if Ion reaches out to grab Cold Case when its TNT syndication run is over, and perhaps ABC's Castle.
 
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