William Froug wrote and produced dozens of radio programs, including an adaptation of Aldous Huxley's Brave New World, then moved into the new medium of television. He produced episodes of Bewitched, Gilligan's Island, The Twilight Zone, Alcoa Theatre and other series, wrote several books about screenwriting, and taught screenwriting at UCLA. Froug died on August 25 at age 91.
http://www.emmys.tv/news/2013/willi...g-writer-producer-and-longtime-ucla-professor
I remember the Cal Worthington commercials very well. Frankly I thought Cal had already passed.