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$20k fine for Cumulus in Myrtle Beach

From Tom Taylor Now's newsletter:
Cumulus earns a rare $20,000 EEO fine at its Myrtle Beach cluster.
What makes it hurt even more is the extra $4,000 the FCC tacks on for Cumulus Media’s “history of violations relating to the EEO rules.” Note that these are record-keeping and rule-following violations, not actual claims of discrimination. For instance, you’re supposed to recruit in the appropriate manner for every full-time vacancy, and the FCC says Cumulus failed to do that for six of 11 full-time openings, circa 2009-2010. You’re also supposed to “retain records of the number or source of interviewees,” and Cumulus failed to do that, for ten of those 11 vacancies. And since the normal records weren’t kept, Cumulus had a hard time with its EEO report. The Commission proposes a $20,000 forfeiture – starting with a $16,000 total for the violations, and adjusted upwards for the company’s history. Even worse, there will be reporting conditions going forward – annual EEO reports for the next three years. See the Notice of Apparent Liability here. The Myrtle Beach cluster includes sports “100.3 the Team” WSEA and country WLFF/106.5, licensed to Georgetown. Attorney David Oxenford posts that “This proposed fine shows that the FCC has not forgotten about the EEO rules, even if it has changed them to allow for online recruiting.” David also wonders about the timing – Why did the proposed fine take five years in gestation? He says Cumulus “may well take issue with that delay.”


Remember, they are in bankruptcy, too.
 
The interesting thing about the FCC notice is this: "Cumulus further reports that it lost the majority of its records relating to recruitment for the reporting periods at issue after the dismissal of the unit’s business manager in November 2010. Although Cumulus provides an explanation for its inability to produce the required records, this does not excuse it from having violated our rules." Source: http://transition.fcc.gov/Daily_Releases/Daily_Business/2017/db1211/DA-17-1193A1.pdf
This makes me wonder. Are Cumulus radio stations just keeping records in paper format in a file cabinet (or at least as recently as 2010)? That would be a heck of a vulnerability if anyone could just walk out the door with them. I'm also wondering who was the GM of that cluster back then.
 
Only in the last year has the FCC required online record-keeping. In the announcement for its decision, it said that this was replacing the requirement that public filed be maintained as paper records in a file cabinet. However, you're correct that this points out the lack of modern infrastructure in a company of this size. I wondered when Cumulus bought this cluster, and the answer is they bought these stations in 1999.
 
The OM at the time, I believe was Kirk Patrick So who knows who was in charge at the time.

WSEA-FM 100.3 is licensed to Atlantic Beach, SC
WLFF-FM 106.5 is Licensed to Georgetown, SC
WSYN-FM 103.1 is Licensed to Surfside Beach, SC
WDAI-FM 98.5 is Licensed to Pawley's Island.
 
The OM at the time, I believe was Kirk Patrick So who knows who was in charge at the time.

WSEA-FM 100.3 is licensed to Atlantic Beach, SC
WLFF-FM 106.5 is Licensed to Georgetown, SC
WSYN-FM 103.1 is Licensed to Surfside Beach, SC
WDAI-FM 98.5 is Licensed to Pawley's Island.

After further research, Craig Russ was also at Cumulus when the EEO files magically disappeared. If it were me, I'd hold the previous management accountable for the fine. The current staff shouldn't be punished for previous managements mistakes.
 
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